Press Releases

August 7, 2000

YourCompass Announces Addition of 14 New True Personalization^TM Clients

PRGGuide.com, EMFocus.com Select YourCompass Technology to Provide Personalized Online Recommendations

SOMERVILLE, MA (August 7, 2000) — YourCompass, Inc., a leading provider of ASP-based personalization solutions for e-businesses, today announced the addition of 14 new clients that have selected YourCompass and its powerful True Personalization recommendations engine to automatically serve highly targeted, personalized content to their online visitors.

Two of the 14 new clients include PRGGuide.com, a leading Web-based portal of market intelligence research reports, newsletters, and directories, and EMFocus.com, the definitive source of emerging market information on the Web.

"YourCompass' most recent client acquisitions represent a diverse grouping of B2B and B2C organizations that are leaders in their respective industries, and we're very pleased to be working closely with each to provide our robust, next-generation approach to online personalization," says Peter Siniawer, president and CEO of YourCompass. "YourCompass' ASP-based personalization makes sense for companies of all sizes, instantly enabling them to build powerful one-to-one relationships with individual visitors coming to their sites.

True Personalization is the anchor of YourCompass' True North™ suite of products and services, which includes True Network™ affiliate personalization and True Sight™ Web-based site-usage and community analysis. Entirely ASP-based, True North offers robust, affordable, scalable solutions for e-commerce and information-based sites of any size.

"YourCompass' True Personalization enables PRGGuide.com to go straight to the heart of what our customers want, by offering them links and resources that are relevant to their specific preferences," says James Kindred, vice president of technology for Publications Resource Group, Inc. "PRGGuide.com is already the largest online portal for marketing intelligence, and so as we continue to offer more reports and newsletters via our Web site, True Personalization will be critical to streamlining content and easing the purchasing process for our new and loyal customers."

"True Personalization is key to making EMFocus.com more interactive through real-time recommendations that offer our online visitors exactly what they want at the moment they want it," says Hitesh Aidasani, chief technology officer of EMFocus.com. "With more content being added to EMFocus.com each day, True Personalization was the obvious next step to providing our visitors with the news and information they need, quickly and efficiently, through targeted, personalized content recommendations."

More information about YourCompass and its True North suite can be found at www.yourcompass.com.

About YourCompass, Inc.

YourCompass is an outsourced personalization provider offering easily integrated, scalable, robust and affordable solutions for e-commerce and information-based Web sites. Working on an application service provider (ASP) model, YourCompass' next-generation enabling technology gives Web sites the power to form interactive relationships with individual users and communities, and provides one-to-one marketing opportunities that help increase ROI. YourCompass is based in Somerville, Massachusetts.

About Publications Resource Group, Inc.

Based in North Adams, Massachusetts, PRGGuide.com is the world's largest online portal of market intelligence. Founded in 1992, Publications Resource Group offers more than 10,000 market-intelligence research reports, newsletters, directories, and databases from 250 top-tier partners in all industries. PRG's information-packed Web site and customer-care specialists help customers sift through nearly $20 billion in business data in order to facilitate informed market-research purchases.

With a client base of more than 2,000 corporations worldwide, ranging from private start-ups to Fortune 500 multinationals, PRGGuide's customers include America Online (NYSE:AOL), AT&T (NYSE:T), Bell Atlantic (NYSE:BEL), Cisco Systems (NASDAQ:CSCO), Dow Corning Corporation (NYSE:DOW) (NYSE:GLW), General Electric (NYSE:GE), Goodyear Tire & Rubber (NYSE:GT), Hewlett-Packard (NYSE:HWP), Hoffman-La Roche, Inc. (OTC: ROHHY), Intel (NASDAQ:INTC), Lucent Technologies (NYSE:LU), Microsoft Corporation (NASDAQ:MSFT), NEC (NASDAQ:NIPNY), PricewaterhouseCoopers, SmithKline Beecham (NYSE:SBH), and Sprint (NYSE:FON).

About EMFocus, Inc.

Founded in September 1999, EMFocus, Inc. is a next-generation, international finance and trade company. EMFocus, Inc. is headquartered in downtown New York City and managed by a group of professionals with backgrounds in emerging markets, finance, and technology. Endeavoring to electronically support international business transactions between developed economies and the world's emerging markets, EMFocus, Inc. employs sophisticated information technology to promote established business practices and liquidity in the global economy. (www.emfocus.com)