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October 4, 2001 MindBranchSM Forges Distribution Deal with Amazon.com North Adams, MA., October 4, 2001 -- MindBranch Inc., a market-research services company, announced today that is has forged a new distribution relationship with online retailer Amazon.com (AMZN). This agreement will expand Amazon.com's new e-documents store to include a select group of publishers from the more than 300 research firms represented by MindBranch. MindBranch brings to the table 10 years of experience in the market-research industry as well as many reputable publishers including - Knowledge Source, Access Asia, WinterGreen, ActivMedia, Espicom, Market & Business Development, and PAC US. "We are very excited to expand our distribution through Amazon.com," said Arik Keller, director of marketing. "This new alliance will offer many benefits to our publishers including exposure to a new and qualified audience segment." In addition to aggregating content on Amazon.com for publishers, MindBranch will collaborate with selected publishers to create customized products specifically designed to expand Amazon.com's product line into new industries and price points. MindBranch will produce proprietary, low-priced, industry analysis exclusively available through the Amazon e-document category (www.amazon.com/edocuments) and MindBranch.com."We're committed to constantly growing our selection and being the place where customers can find and discover anything they're looking to buy online," said Sam Wheeler, Senior Manager of Business Development for Amazon.com digital. "By teaming up with MindBranch.com, we can significantly expand the selection of new and timely e-Documents we offer customers." About MindBranchSM Inc.MindBranch is a market research services company providing research from leading publishers in more than 130 industry segments. Clients benefit from a single, objective source for their research needs, saving time and resources. Visit www.mindbranch.com today or call (800) 774-4410 or (413) 664-6185 if calling from outside the U.S. About Amazon.com
Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com and sellers list millions of unique new and used items in categories such as electronics, computers, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, baby and baby registry, software, computer and video games, cell phones and service, tools and hardware, and outdoor living products. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.com's more than 35 million customers (cumulative customer accounts), and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments. Amazon.com operates four international Web sites: http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.fr and http://www.amazon.co.jp. It also operates the Internet Movie Database (http://www.imdb.com), the Web's comprehensive and authoritative source of information on more than 275,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film through 2005. This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's anticipated losses, significant amount of indebtedness, competition, strategic alliances, strategic partnerships and business combinations, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, risks of system interruption, international expansion, consumer trends, risk of fulfillment center optimization, inventory risks, limited operating history, risks related to fraud and Amazon.com Payments, and risks of new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2000, and all subsequent filings, including Quarterly Reports on Form 10-Q.
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