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February 12, 2002 MindBranchSM Announces New Alliance with Newmediary, Inc. North Adams - February 12, 2002 - MindBranch, Inc., the world's leading provider of market research, announced today an alliance with Newmediary, Inc., the leading provider of directory solutions for over 40 technology and business publishers including CNET, Businessweek, Forbes, CIO, and The Economist. The relationship allows Newmediary to expand the resources offered across its network to include MindBranch market research content. Businesses using Newmediary's "Solution Centers" at over 40 technology- and business-focused Web sites will now have access to over 20,000 publications - from 300 publishers and consultancies worldwide - for the latest market research reports, newsletters, directories and databases. In addition, businesses will have access to MindBranch's industry - aligned Research Managers for objective advice and assistance. "We're very excited to offer our services to Newmediary's extensive customer base", said Arik Keller, MindBranch's Director of Marketing. "MindBranch's database of research is a natural fit with Newmediary's mission to give corporate buyers the tools to make critical business purchasing and outsourcing decisions." "Newmediary strives to provide its media partners with a comprehensive platform that will assist their users in making intelligent business decisions," said Scott Cohen, Newmediary's founder and Vice President of Corporate Development. The addition of MindBranch's research is an ideal fit, providing contextually-related content for the thousands of businesses that are already using our platform to compare providers, download their white papers, and submit RFPs to those most qualified. About MindBranchSM
MindBranch, founded in 1992, is a market research services company providing research from 300 leading publishers such as Frost & Sullivan, IDC, The Freedonia Group, and Datamonitor. Fortune 1000 companies in every major industry segment benefit from a single, objective source for all their syndicated, subscription, and custom research needs. For more information visit www.mindbranch.com. MindBranch is a majority-owned subsidiary of Village Ventures, Inc., Williamstown, Massachusetts.
About Newmediary, Inc.
Newmediary delivers qualified business leads to over 30, 000 companies through [Solution Centers] that are available at the Web sites of over 40 leading publishers, including Forbes, CNET, The Economist, CIO, ZDnet and BusinessWeek.Newmediary's Solution Centers provide directory, RFP, and white paper services that enable companies to market their services and generate quality leads from active buyers. Based in Newton, MA, Newmediary was founded in April 1999. The company is privately-held and backed by leading venture capital firms including, GE Equity, Advanced Technology Ventures, Commonwealth Capital, and Still River Fund. Newmediary' s management team hailsfrom leading publishing and technology organizations including Ziff - Davis Media, The New York Times Company Digital, Engage and IDC.
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