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June 2, 2003 Jeff Bezos' big revelation in May 2003 was BIGresearch’s recommendation to e-tailers in March 2001. COLUMBUS, OH -- (MARKET WIRE) -- 05/29/2003 -- Jeff Bezos' big revelation in May 2003 was BIGresearch’s recommendation to e-tailers in March 2001. Amazon.com Chairman and Chief Executive Jeff Bezos commented to shareholders this week that if he had known the impact of free shipping, he would have done it sooner (According to DOW JONES NEWSWIRES, 5/28/03). Free shipping could have been part of Amazon’s business strategy in early 2001 had they followed BIGresearch’s recommendations to the industry.On March 28, 2001, BIGresearch publicly released the findings from a study of over 11,000 active Internet users. When asked what would motivate them to buy more online, the #1 response was dealing with shipping and delivery costs. To read the original 3/28/01 release, click below: www.bigresearch.com/news/womenwant.htm The original release quoted Dr. Joe Pilotta, VP of BIGresearch, as saying, "It appears that the real obstacle facing e-tailers is the cost of shipping which, depending on the product, could add a substantial amount to the cost of the merchandise ... What the non-online shoppers are saying is that pricing is certainly a factor but if you want me to shop online you need to address the shipping costs which are not a part of the normal retail shopping experience." If Amazon had followed BIGresearch’s recommendations to e-tailers, they could have enjoyed the impact of free shipping at least one year earlier. About BIGresearch: BIGresearch is a consumer market intelligence firm that provides unique consumer insights that are gathered online utilizing very large sample sizes. BIGresearch’s syndicated Consumer Intentions and Actions survey monitors the pulse of more than 8,000 consumers each month to identify opportunities in a fragmented and changing marketplace. BIGresearch’s methodology provides the most accurate consumer information in the industry at a confidence level of +/- 1%. Complimentary top line findings are available at: www.bigresearch.com.
Contact: Phil Rist
Company: BIGresearch
Phone: 614-846-0146
Fax: 614-846-0156
Email: phil@bigresearch.com
URL: http://www.bigresearch.com
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