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April 15, 2004 MindBranch® Partners with Mintel Williamstown, MA - April 15, 2004 - MindBranch, the leading distributor of market research, announced today the addition of a new research partner, Mintel International Group. Mintel is a leading supplier of competitive product and consumer intelligence. This strategic distribution partnership will allow MindBranch to offer additional research to its clients through its website, www.mindbranch.com. "Working with Mintel helps us increase our ability to meet customer demand for leading research in the consumer area. Our goal is to offer our clients a list of the most respected research firms in the world and the addition of Mintel definitely helps add to this offering", said Anne-Marie Bona, Manager of Publisher Services at MindBranch. Established over 30 years ago Mintel produces over 600 research reports each year, covering an extensive number of sectors and focusing on topical marketing issues. Mintel reports analyze market sizes and trends, market segmentation, and consumer attitudes and purchasing habits, as well as assessing the future of the market. By providing a comprehensive picture of the consumer, Mintel's reports provide thorough analyses of specialist sectors, breaking down complex issues into easy-to-understand sections. "Mintel is delighted to have established a strategic marketing partnership with Mindbranch. By distributing Mintel's consumer intelligence reports through Mindbranch a new generation of users will now have the opportunity to benefit from the timely, insightful research Mintel is renowned for", said Karen Dowse, Head of Marketing Operations at Mintel. About MindBranch®, Inc. MindBranch, founded in 1992, is a market research services company providing research from over 350 leading publishers such as Datamonitor, The Freedonia Group, and Richard K. Miller & Associates. Clients benefit from a single, objective source for their research needs, saving time and resources. MindBranch distributes market research reports, newsletters, directories, subscriptions, and custom research in over 130 industry segments and helps companies centralize their market research procurement through its' proprietary desktop tool, QuickLink. For more information visit www.mindbranch.com or call 1-800-774-4410 or 1-413-458-7600. About Mintel Established over 30 years ago Mintel enjoys an enviable reputation for providing the world's leading blue-chip companies with expert analysis on all aspects of consumers' economic activity and accurate monitoring of global consumer packaged goods activity. Supported by a comprehensive global intelligence network Mintel brings together an extensive range of research data across six continents. Mintel's consumer intelligence provides unique insight to unlock the secrets of your markets for more effective and more profitable business strategies.
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