Press Releases

September 9, 2004

Online Banking 'Ease-of-Use' sets Benchmark for Banking Success

Williamstown, MA - September 9, 2004 - The Online Banking Industry is becoming the method of choice for performing banking transactions. Currently 28 million households make use of online banking. Online banking is no longer considered a 'perk', but is an essential feature for banks that wish to stay on top of the market. Website design must be streamlined for simplicity as well as for completing tasks in a timely manner. Change Sciences, Inc. has released a report on this subject that helps banks to achieve success online through customer experience benchmarking and assessment services.

Change Sciences' report: 'Online Banking Customer Acquisition: Customer Experience Benchmarks and Best Practices: Q2 2004' outlines the necessary steps to produce a successful online banking website. The report also profiles 10 large (by revenue) banks and rates them on areas such as amount of data entered, cognitive complexity of processes and pages, the visual complexity of the site, the amount of scrolling required, and the severity and placement of key points of customer confusion.

'Online Banking Customer Acquisition: Customer Experience Benchmarks and Best Practices: Q2 2004' shows the best practices for optimizing customer paths to types of accounts, linking to account applications, shortening the application process, and prompting users to create a log-in. The full report can be purchased from MindBranch.

For more information about Banking Customer Acquisition, visit www.mindbranch.com/catalog/product.jsp?display=brief&code=R612-0012 or contact a sales representative at 1-800-774-4410. Our dedicated and highly trained sales team is looking forward to your call. Be sure to check out MindBranch's website for more research reports at www.mindbranch.com.

About Change Services, Inc:Change Sciences was founded in January 2000 with the idea that companies can optimize key business processes by basing decisions about technological change on how people live, work, and play. By grounding development in the experiences people have, Change Sciences' clients develop products that fit with customers', employees', and partners' lives, adding business value and building long-term brand loyalty.

About MindBranch, Inc.:MindBranch, founded in 1992, is a market research services company providing research from 350 leading research firms. Clients benefit from a single, objective source for their research needs, saving time and resources. This makes the company a 'one-stop-shop' for all of your market research needs. For more information visit www.mindbranch.com or call 1-800-774-4410 or 1-413-458-7600.