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December 15, 1999 PRG, Inc. Expands Partners Program by Adding Phillips Business Information, Inc. Vertical Trade Communities
Leading Portal of Market Intelligence Offers Phillips Business Information, Inc. Customers Direct Link to Market Research Reports
NORTH ADAMS, MASS. (December 15, 1999) — Publications Resource Group, Inc. (http://www.prgguide.com), a leading Web-based portal of market intelligence research reports, newsletters and directories, and Phillips Business Information, Inc., a subsidiary of Phillips International Inc., one of the leading publishers in America, today announced a strategic partnership to resell the PRGGuide.com assembly of valuable research reports through Phillips fast-growing Internet business and market-focused Web sites.
Under the terms of the agreement, Phillips will market and sell PRGGuide.com's research reports within their industry-specific online communities complementing the Phillips collection of trade magazines. In partnering with PRGGuide.com, Phillips' customer base that is made up of a broad range of business executives in specialized industries will enhance the user experience on its vertical industry sites by giving them the ability to quickly and easily retrieve comprehensive research offerings. For PRGGuide.com, the Phillips relationship indicates a rapid growth of the PRGGuide.com cobranded site in a variety of vertical portal markets.
"We are very enthusiastic about partnering with Phillips Business Information, Inc. on their innovative vertical industry sites," said Brian Gravel, new business development manager for PRGGuide.com. "The PRG Alliance Partner Program is a key component of our strategy to align ourselves with very successful trade magazine Web sites like Phillips, by integrating an online resource of research publications. With our affiliate partners, we are rapidly assembling a vast distribution network to provide business executives, decision makers and purchasing agents timely marketing intelligence knowledge."
"Our relationship with PRGGuide.com reinforces our commitment to the thousands of knowledge professionals who regularly use our 12 business-to-business portals," says LuAnne Spurrell, associate publisher of new media for Phillips Business Information. "Our goal is to provide a one-stop resource for those professionals who require analytical information to do their jobs. The delivery mechanism and the products that PRGGuide.com provides will make our customers' jobs that much easier."
Through this alliance, Phillips will be able to leverage PRGGuide.com's established base of more than 200 leading industry publishers and consultants, and it's collection of more than 4,500 market intelligence research reports, newsletters and directories. PRGGuide.com's co-branded search pages will enable Phillips to offer its commerce with a singular focus on the vertical dynamics of emarkets and their rapid evolution on the Internet. Additional online features include: an advanced search engine, browse by topic capabilities, online ordering and an information request system.
According to Stuart Richens, the product manager of the TelecomWeb Network, "the first element of the relationship with PRGGuide.com will manifest itself in the form of the TelecomWeb Research Store, a co-branded page that provides direct access to hundreds of cutting-edge reports through one secure and searchable page. "The TelecomWeb Research Store is the first e-commerce initiative of the TelecomWeb Network. We expect that it will provide immense value to our customers while contributing to the financial success of our Web product." Future rollouts will occur on Phillips' cable television, aviation, defense, and energy market portals.
About PRG, Inc. Based in North Adams, Mass., PRG offers over 4,500 market research reports, newsletters and directories from more than 200 leading publishers and consultants that include Business Communications Co., Frost & Sullivan, Pioneer Consulting, Theta Reports, Reuters, Allied Business Intelligence, and Euromonitor among others. PRG offers its customers convenience, excellent service and an objective viewpoint that facilitates informed buying decisions. For further information, please visit PRG's Web site and catalog at http://www.prgguide.com.
About Phillips Business Information Inc. Phillips Business Information, Inc., a subsidiary of Phillips International, Inc., provides a broad range of business information resources for executives in specialized industries including telecommunications, media, aviation, aerospace, satellite and energy. Phillips International, Inc., a $300 million corporation headquartered in Potomac, Maryland, offers a wide range of quality products and services for both consumer and business-to-business markets. Phillips is one of the leading publishers in America, with a fast-growing Internet business.
CONTACTS: - Publications Resource Group, Inc.
- Brian Gravel, Business Development Manager
- 413-664-6185
- brian@prgguide.com
- Phillips Business Information, Inc.
- Stuart Richens
- 301-340-7788
- srichens@phillips.com
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