|
|
|
|
|
1
|
New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos |
Sep 2009 |
$3,200.00 |
|
Life science companies are investing large amounts in creating videos that entertain, inform and call the scientific consumer to action. 65% of scientists believe that life science suppliers should circulate videos to promote a brand
more...
Published by: BioInformatics, LLC
|
|
|
2
|
Exploring the Epigenetics Market: Opportunities for Product Placement and Innovation |
Jul 2009 |
$5,200.00 |
|
Over the past five years or so renewed attention has been paid to the field of epigenetics as scientists piece together a molecular puzzle revealing how heritable information⎯other than the DNA itself⎯influences gene function. DNA
more...
Published by: BioInformatics, LLC
|
|
|
3
|
The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III |
May 2009 |
$5,200.00 |
|
The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume III, is part three of BioInformatics LLC’s on-going analysis of the market for antibodies. One thousand scientists completed a 35-question survey fielded
more...
Published by: BioInformatics, LLC
|
|
|
4
|
Capitalizing on New Opportunities for Stem Cell Products |
Apr 2009 |
$3,200.00 |
|
As a result of the March 9, 2009 reversal of the 2001 restrictions on federal funding of human embryonic stem cell research, suppliers of stem cell related products are in need of a fast, accurate
more...
Published by: BioInformatics, LLC
|
|
|
5
|
Prospering in a Down Market: Strategies for Life Science Suppliers |
Mar 2009 |
$5,200.00 |
|
This report will help life science suppliers weather the financial storm of 2009. Pharmaceutical, biotechnology, academic and government labs are bracing for budget freezes and staff reductions. Use this report to understand how scientists plan
more...
Published by: BioInformatics, LLC
|
|
|
6
|
The Brave New World of Scientific Publishing |
Nov 2008 |
$6,600.00 |
|
The Brave New World of Scientific Publishing is the most comprehensive study of scientists' use of social media ever undertaken. This 154 page report is designed to help publishers understand what scientists expect - and
more...
Published by: BioInformatics, LLC
|
|
|
7
|
Protein Research: Strategies for Marketing to Chemists and Biologists |
Sep 2008 |
$1,800.00 |
|
A more in-depth understanding of the needs of scientists who are studying protein research is of growing importance as the field continues to become more complex and funding sources become harder to obtain. Suppliers of
more...
Published by: BioInformatics, LLC
|
|
|
8
|
Instrumentation Service Contracts: Opportunities for Differentiation |
Jul 2008 |
$6,600.00 |
|
Navigating the complex terrain of service and/or maintenance contracts poses new challenges for life science suppliers. Instruments have become more sophisticated and customers are more demanding. How do you differentiate your offering, thereby charging premium
more...
Published by: BioInformatics, LLC
|
|
|
9
|
Understanding Switching Dynamics: Maximizing Customer Retention in the Life Sciences |
Mar 2008 |
$6,600.00 |
|
You have a solid relationship with a client and your products are integral to their research program. But one day you notice sales dropping and wonder why your calls not being returned…you have been supplanted
more...
Published by: BioInformatics, LLC
|
|
|
10
|
Life Science Product Catalogs: Techniques to Increase Sales |
Mar 2008 |
$4,400.00 |
|
By now we all know that “the paperless office” of the future is still just that -- “of the future.” Nevertheless, more life science products are being shopped for and purchased online -- 34% of
more...
Published by: BioInformatics, LLC
|
|
|
11
|
Advertising to Life Scientists: Resolving the Print vs. Online Dilemma |
Feb 2008 |
$6,600.00 |
|
You know the buzzwords: click-through rates, impressions, SEO. But do you really know the true value of your online advertising? Should your online advertising supplant your print placement strategy? Or complement it? Understanding your customers’
more...
Published by: BioInformatics, LLC
|
|
|
12
|
Conference & Exhibit Strategies in the Life Sciences: What’s Working Now |
Feb 2008 |
$6,600.00 |
|
Every year, at every event, marketers are challenged to create a unique approach to drive booth traffic, position your leadership and increase sales. And each time you get asked the same questions:
“What was our
more...
Published by: BioInformatics, LLC
|
|
|
13
|
Marketing to Life Scientists: Capturing Customers’ Attention in Applied Markets |
Jan 2008 |
$4,400.00 |
|
This report will examine the trends, needs and purchasing behavior of life scientists in three dynamic markets: molecular diagnostics; agricultural biotech; and biodefense. While much is known about the media preferences of traditional life scientists,
more...
Published by: BioInformatics, LLC
|
|
|
14
|
Marketing to Life Scientists -- Exploring China & India |
Dec 2007 |
$6,600.00 |
|
China and India are two promising emerging markets for life science products. Understanding the best media to reach the decision makers in these countries, how they view leading life science suppliers, and what influences their
more...
Published by: BioInformatics, LLC
|
|
|
15
|
Brand Positioning: Cell Biology Kits & Reagents |
Oct 2007 |
$5,000.00 |
|
Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time.
more...
Published by: BioInformatics, LLC
|
|
|
16
|
Brand Positioning: Instrumentation for Genomic Analysis |
Oct 2007 |
$5,000.00 |
|
Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time.
more...
Published by: BioInformatics, LLC
|
|
|
17
|
Brand Positioning: Instrumentation for Protein Analysis |
Oct 2007 |
$5,000.00 |
|
Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time.
more...
Published by: BioInformatics, LLC
|
|
|
18
|
Brand Positioning: Nucleic Acid Purification Products |
Oct 2007 |
$5,000.00 |
|
Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time.
more...
Published by: BioInformatics, LLC
|
|
|
19
|
Brand Positioning: Protein Separation Products |
Oct 2007 |
$5,000.00 |
|
Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time.
more...
Published by: BioInformatics, LLC
|
|
|
20
|
Brand Positioning: Gene Expression Analysis Products |
Oct 2007 |
$5,000.00 |
|
Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time.
more...
Published by: BioInformatics, LLC
|
|
|
21
|
Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support |
Aug 2007 |
$4,400.00 |
|
To build enduring loyalty, life science suppliers must constantly exceed customer expectations. Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support examines in detail what elements of customer service
more...
Published by: BioInformatics, LLC
|
|
|
22
|
eCommerce Strategies for the Life Science Market |
Jun 2007 |
$4,400.00 |
|
Life science suppliers were among the first companies in any industry to grasp the commercial potential of the Web and some leading companies are now receiving up to 40% of their orders online. Many companies,
more...
Published by: BioInformatics, LLC
|
|
|
23
|
Improving Sales Rep Performance: Life Scientists' Perspectives |
Apr 2007 |
$4,400.00 |
|
For this report -- a BioInformatics exclusive -- we polled nearly 1,000 life scientists so that you can equip your sale force with insider knowledge to give them an edge in the increasingly dynamic and
more...
Published by: BioInformatics, LLC
|
|
|
24
|
eMarketing to Life Scientists: Amplifying Your Marketing Message |
Feb 2007 |
$4,400.00 |
|
This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research. It also evaluates the effectiveness of these e-marketing tools on a supplier-specific basis.
more...
Published by: BioInformatics, LLC
|
|
|
25
|
Optimizing Synthetic RNAi: Perspectives from the Pharmaceutical and Biotech Industry |
Dec 2006 |
$500.00 |
|
This report identifies the RNAi research objectives of pharmaceutical and biotech scientists and present siRNA customer purchasing preferences by key experimental design parameters
more...
Published by: BioInformatics, LLC
|
|
|
|
|
|
0 items
