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Mobile Social Networks: Marketing by Location Shows Potential |
Nov 2009 |
$695.00 |
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Social networking is one of the fastest-growing activities among mobile users and has become a significant driver of Internet usage on mobile devices.
Yet, as impressive as the growth is, gaining a voice in
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Published by: eMarketer
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2
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Social Commerce on Facebook, Twitter and Retail Sites |
Oct 2009 |
$695.00 |
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Long before the Internet, people shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new ways. And even though surveys
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Published by: eMarketer
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3
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Social Network Content: Are Users Willing to Pay? |
Oct 2009 |
$695.00 |
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On September 15, 2009, Facebook CEO Mark Zuckerberg announced that the social network had surpassed the 300-million-member mark and reached cash-flow-positive status for the first time. Those milestones validated Facebook’s core concept of monetizing its
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Published by: eMarketer
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4
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Marketing to the Online Video Audience |
Oct 2009 |
$695.00 |
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Of 16 advertising tactics and media, online video ads ranked near the bottom for trust in an April 2009 Nielsen Online survey, among both the total respondent group and even teens, who are presumably more
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Published by: eMarketer
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5
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Online Ad Spending in Western Europe |
Oct 2009 |
$695.00 |
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France and Germany are relatively mature markets for online advertising. The Italian and Spanish markets are developing at a slower pace, chiefly because Internet use is less widespread. Television remains the overwhelmingly dominant advertising medium
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Published by: eMarketer
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6
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College Students: Connecting With the Connected Crowd |
Oct 2009 |
$695.00 |
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College students remain the single most connected demographic group in the US. In 2009, 95.7% of them will go online at least once a month.
Students have multiple electronic devices and have many
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Published by: eMarketer
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7
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Canada Online: Users and Usage |
Sep 2009 |
$695.00 |
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Canada’s Internet population continues to grow - by 2013, it will hit 25.9 million, or nearly 75% of the entire nation.
Many of these people are among the world’s most committed Internet users, spending
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Published by: eMarketer
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8
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Internet Radio Makes Waves |
Sep 2009 |
$695.00 |
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The message coming from the radio industry is clear: Terrestrial radio is in trouble and things will get worse before they get better. Many of the country’s largest national broadcasters are on the verge of
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9
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Mobile Advertising and Marketing: Change Is in the Air |
Sep 2009 |
$695.00 |
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Mobile has long represented little more than a rounding error in most advertising and marketing budgets, despite the burgeoning number of mobile users and their increasingly sophisticated devices and usage patterns.
As with online
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Published by: eMarketer
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10
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Mobile Commerce: Ahead of Its Time |
Sep 2009 |
$695.00 |
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More than 70 million people in the US will access the Internet from their mobile phones in 2009. So it’s no surprise that retailers such as 1-800-FLOWERS, Amazon, Ralph Lauren and Sears have launched mobile
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11
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Mobile Users and Usage: It’s Personal |
Aug 2009 |
$695.00 |
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Mobile users are inseparable from their devices. Whether they have a smartphone or a traditional feature phone, it goes with them at all times. And as these devices become more capable, they are evolving into
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12
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UK E-Commerce: Fighting the Downturn |
Aug 2009 |
$695.00 |
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Growth in UK business-to-consumer (B2C) e-commerce sales (including travel) slowed in 2008, as the recession became a reality for many consumers. Unfortunately, the financial squeeze is expected to continue to influence online buying activity through
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13
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At-Work Internet Usage |
Aug 2009 |
$695.00 |
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Estimates of the number of US workers who go online from work—not including people who worked from home or checked e-mail via mobile phones—range between 65 million and 68 million. At-work Internet users log on
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14
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UK Online Advertising: Spending and Trends |
Jul 2009 |
$695.00 |
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UK marketers are shifting budgets from traditional media to online campaigns, which are more easily tracked and often deliver better ROI. In fact, this year £3.38 billion ($6.25 billion) will be spent online, more than
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15
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Social Network Ad Spending: A Brighter Outlook Next Year |
Jul 2009 |
$695.00 |
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2009 is turning into a year of major shifts in the social network business. Facebook, once a distant No. 2, has outperformed MySpace in nearly every measure of usage and is on track to surpass
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16
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Multichannel Retailing: A Competitive Differentiator |
Jul 2009 |
$695.00 |
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Today, many retailers conduct business in multiple channels—brick-and-mortar stores, Websites, catalogs and call centers—but few are adept at coordinating these channels.
The Multichannel Retailing report analyzes how leading retailers have been able to
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17
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Hispanics Online: Young, Mobile and Bilingual |
Jun 2009 |
$695.00 |
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The US Hispanic Internet population is growing—in numbers, broadband connections and time spent online. eMarketer estimates that this year there will be nearly 23 million Hispanics online, over 50% of the US Hispanic population.
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18
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Green E-Commerce: Gaining Momentum |
Jun 2009 |
$695.00 |
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A crop of green shopping sites has emerged to help consumers find eco-friendly products and get tips on how to incorporate green practices into their lives. Savvy consumers use the Internet to evaluate the legitimacy
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19
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Retail E-Commerce Forecast: Cautious Optimism |
Jun 2009 |
$695.00 |
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US retail e-commerce sales (excluding travel) will total $132 billion in 2009, down 0.4% from 2008. Assuming the recession ends this year, as many economists predict, eMarketer forecasts online sales will begin to rebound in
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20
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Moms Online: More Influential than Ever |
Jun 2009 |
$695.00 |
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The Internet is an integral part of the lives of 34 million mothers in the US. They not only go online to plan a trip or pay bills, they also use the Web to communicate
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21
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Italy and Spain Online: Young, Affluent Users Dominate |
May 2009 |
$695.00 |
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eMarketer estimates there are 22.4 million people online in Spain in 2009, and 26.4 million in Italy. Both countries rank among the top 15 worldwide in number of Internet users.
The Italy and Spain
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22
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Germany Online: Europe's Biggest E-Commerce Market Comes of Age |
May 2009 |
$695.00 |
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The progress of e-commerce in Germany, Europe’s largest Internet population, reflects patterns seen earlier in other countries, such as the UK and the US. But cautious consumers’ security concerns and traditional payment habits are increasingly
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23
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France Online: Where Brand Matters |
May 2009 |
$695.00 |
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Ranked by number of Internet users, France is one of the world’s top 10 countries—it is also one of the most brand-conscious. Both consumers and marketers seem peculiarly sensitive to the power of brands, online
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24
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Getting and Keeping Customers: Search and E-Mail Tactics |
May 2009 |
$695.00 |
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The recession is forcing marketers to sharpen their focus on tactics that are cost-effective and contribute to the bottom line. This means the Internet is getting more attention, since ROI is usually more measurable online
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25
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Affluents Online: Living the Luxe Life in Private |
May 2009 |
$695.00 |
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On PCs and mobile devices, affluent Internet users are more active than ever. In early 2009, over 50 million people with household incomes of $100,000 or more were online. Too bad global sales of luxury
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