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American Sports Data, Inc.


American Sports Data, Inc.

American Sports Data, Inc. is the specialist in consumer survey research for the sporting goods, fitness and health club industries. For over 16 years, ASD has provided syndicated and custom research to a wide array of major corporations, media and industry associations. ASD is the principal provider of consumer research for both the Sporting Goods Manufacturers Association (SGMA) and the International Health & Racquet Sportsclub Association (IHRSA). Now in its 13th year, the widely acclaimed and regularly quoted annual Superstudy® of sports participation is the definitive source of sports/fitness participation data in the U.S.    



15 publications





Title Published Price
The Sports Sector Analysis Report Jul 2008 $395.00

The core volumes of the Superstudy® of Sports Participation contain demographics, attitudinal and behavioral information on 103 individual sports and activities, but do not organize or integrate data by clusters of related activities or industry more...
Published by: American Sports Data, Inc. | Search inside this report

Obesity/Weight Control Trend Report Jul 2008 $525.00

Inspired by today's most compelling public health crisis -- our national obesity epidemic -- this comprehensive but user-friendly report will annually track American bodyweight, body mass index, weight loss behavior, specific weight loss methods (dieting, more...
Published by: American Sports Data, Inc. | Search inside this report

National Survey of Personal Trainer Usage Jul 2008 $225.00

Back by popular demand -- from the Superstudy® survey of 30,000 Americans: projected number of personal trainer clients in U.S. population; client demographics, personal trainer usage analyzed by venues, fitness activities, number of sessions more...
Published by: American Sports Data, Inc. | Search inside this report

Trends in U.S. Physical Fitness Behavior (1987-2007) Jul 2008 $375.00

Based on primary survey research spanning more than a decade, this truly unique report gives a complex answer to the simple question: “Is there a fitness boom?” Covering an unprecedented 28 fitness activities (ranging from more...
Published by: American Sports Data, Inc. | Search inside this report

IHRSA/ASD Health Club Trend Report Jul 2008 $597.00

Based on national consumer surveys conducted in January of every year from 1988 to the present, the American Sports Data, Inc. report tracks and analyzes health club membership by demographics, frequency of attendance, activity participation, more...
Published by: American Sports Data, Inc. | Search inside this report

Superstudy Geographic Supplement (2005-2007) Jun 2008 $350.00

The present report is a geographic supplement to the SUPERSTUDY® of sports participation -- an annual syndicated tracking study which presents a comprehensive overview of sports participation in the U.S. Its objective is to more...
Published by: American Sports Data, Inc. | Search inside this report

The Superstudy of Sports Participation: Lifestyle Segmentation Report (2006-2007) Jun 2008 $275.00

The Lifestyle Segmentation Report is a supplement to the Superstudy® -- the definitive annual syndicated tracking study that presents a comprehensive overview of sports participation in the U.S. The Superstudy® is designed to identify more...
Published by: American Sports Data, Inc. | Search inside this report

Superstudy Of Sports Participation Volumes I-III May 2008 $700.00

A national consumer mail panel survey of 30,000 adults and children conducted in January 2008 monitors an unprecedented 103 sports and activities, with tracking data spanning 1987-2008. Demographic, attitudinal and behavioral dimensions are measured, including more...
Published by: American Sports Data, Inc. | Search inside this report

The Superstudy Of Sports Participation Volume III: Outdoors Activities 2007 May 2008 $295.00

A national consumer mail panel survey of 30,000 adults and children conducted in January 2008, by the publisher, American Sports Data, Inc. The total series monitors an unprecedented 103 sports and activities, with tracking data more...
Published by: American Sports Data, Inc. | Search inside this report

10  The Superstudy Of Sports Participation Volume I: Fitness Activities 2007 May 2008 $295.00

A national consumer mail panel survey of 30,000 adults and children conducted in January 2008, by the publisher, American Sports Data, Inc. The total series monitors an unprecedented 103 sports and activities, with tracking more...
Published by: American Sports Data, Inc. | Search inside this report

11  The Superstudy Of Sports Participation Volume II: Recreational Sports 2007 May 2008 $350.00

A national consumer mail panel survey of 30,000 adults and children conducted in January 2008, by the publisher, American Sports Data, Inc. The total series monitors an unprecedented 103 sports and activities, with tracking data more...
Published by: American Sports Data, Inc. | Search inside this report

12  The New Americans: Defining Ourselves Through Sports and Fitness Participation Dec 2006 $24.95

The New Americans: Defining Ourselves Through Sports and Fitness Research, based on primary research in the service of more than 200 corporate, governmental, media sports organizations over the past quarter century, is a more...
Published by: American Sports Data, Inc.

13  Race, Ethnicity, and Sports Participation in the U.S. May 2005 $345.00

"Ethnicity and U.S. Sport Participation" is the first survey of its kind to combine a well-represented oversample of minority populations with a sophisticated sample balancing methodology. As such it will reflect the true multicultural more...
Published by: American Sports Data, Inc. | Search inside this report

14  A Comprehensive Study of Sports Injuries in the U.S. May 2003 $495.00

The present research is the first national "numerator/denominator" study since those conducted in the 1970's by Dr. Kenneth S. Clarke for the CPSC. The study is unique for three reasons: 1. It addresses more...
Published by: American Sports Data, Inc.

15  A Comprehensive Study of Consumer Attitudes Toward Physical Fitness & Health Clubs Mar 2003 $695.00

Completed in 2003, this major national study continues the trending initiated in 1996 on fitness attitudes of the American public. Among many other topics, this futuristic study probes tax reform as it relates to healthy more...
Published by: American Sports Data, Inc.


Title Published Price



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