Plimsoll Publishing Ltd.

Plimsoll are leading experts in the field of industry analysis. We have been working for over 20 years to bring busy managers, directors and decision makers the most up-to-date-accurate and easily accessible financial analysis. Our company name, 'Plimsoll', refers to Samuel Plimsoll, best known for his efforts in introducing a safe loading line for merchant ships in the 19th Century. What does that have to do with industry analysis? The visual principle invented by Samuel Plimsoll to ensure the safe loading level of ships was the inspiration to the founder of Plimsoll. He saw that a similar method could be used to give early warning signs of danger within a company. He wanted a standardised model which would indicate to the reader at a glance the financial wellbeing of any company, without the need for accounting or specialist financial knowledge. Since 1986, we have developed