BIGresearch

BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media. BIGresearch conducts the Consumer Intentions and Actions (CIA) Survey which monitors more than 8,000 consumers each month. The CIA delivers fresh, demand-based information on where the retail consumer is shopping and their changing behavior. Unlike indicators based on past performance, this data brings intelligence on where the retail consumer is going, their intentions and actions. BIGresearch also conducts the Simultaneous Media Survey (SIMM) of more than 15,000 consumers twice each year. BIGresearch methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent.