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DVR Research Institute

DVR Research Institute

The DVR Research Institute is the leading research and consulting services company focused on DVRs and their impact on the effectiveness of TV advertising. It advises buyers and sellers of TV advertising on strategies to respond to the new DVR reality.


1 publications





 Title Published Price
1  Advertising in the DVR Age - The Strategic Response of Advertising Executives to DVR Viewership May 2009 $2,490.00

Advertising in the DVR Age helps advertisers and TV executives incorporate DVR viewership in their advertising (sales) strategy. There are increasingly granular data available on what changes DVRs are bringing about more...
Published by: DVR Research Institute | Search inside this report


Title Published Price


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