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Marketing Kids’ Healthy Beverages: Ten key case studies |
Aug 2009 |
$295.00 |
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In the market for kids’ foods and drinks, it’s in beverages that you will find the most examples of success - and some of the smartest innovations.
The reasons include:
superior convenience
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Published by: New Nutrition Business
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2
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Organic And All-natural Kids’ Snacks And Baby Foods |
Jul 2009 |
$295.00 |
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Health-conscious parents seem committed to continuing to buy healthy food for their children despite the recession, even as they economise in other areas.
Sales of the leading organic kids’ brands have surprised most commentators by
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Published by: New Nutrition Business
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3
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Energy shots: birth of a new premium-priced, high-growth category |
Jul 2009 |
$295.00 |
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Such is the value to mainstream consumers of the proposition of a daily dose of energy with no added sugar that in the US alone this new category has soared to over $350 million in
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Published by: New Nutrition Business
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4
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Failures in Functional Foods and Beverages And What they Reveal About Success |
May 2009 |
$295.00 |
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The categories covered in this report are:
Dairy drinks and yoghurts
Breakfast cereals
Water
Juice drinks
Soy drinks
more...
Published by: New Nutrition Business
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5
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Wennström’s Four Factors of Success |
May 2009 |
$65.00 |
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Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing.
First used in practice in 1997, this is the
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Published by: New Nutrition Business
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6
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Gainomax: How To Create An Expert Brand In Sports Nutrition |
Mar 2009 |
$150.00 |
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Gainomax has shown how a brand can successfully broaden the market for a sports recovery drink, reaching beyond serious “elite” athletes to draw in occasional gym goers and other mainstream consumers while maintaining its loyal
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Published by: New Nutrition Business
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7
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10 Key Trends in Food, Nutrition & Health 2009 |
Dec 2008 |
$295.00 |
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Foods and beverages that provide a health benefit consumers can actually feel will be best placed to weather the global economic downturn, according to 10 Key Trends in Food, Nutrition & Health 2009.
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Published by: New Nutrition Business
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8
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Trends & Strategies in Weight Management: Ten Key Case Studies |
Nov 2008 |
$295.00 |
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How do you successfully create, price, position and market weight management brands? How do you market weight management ingredients when there are over 40 different suppliers fighting for space in this embryonic market?
This
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Published by: New Nutrition Business
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9
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Healthy Snacks and Beverages for Kids |
Sep 2008 |
$295.00 |
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The report then sets out ten detailed case studies of success and failure, based on interviews with the companies concerned and supported with supermarket sales data. The case studies cover bars, baked snacks of several
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Published by: New Nutrition Business
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10
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Anlene: What makes the world’s biggest bone health brand so successful? |
Sep 2008 |
$150.00 |
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Positioned as “the expert in bone nutrition”, New Zealand dairy giant Fonterra’s Anlene brand is the biggest bone-health brand in the world.
This concise 28 page case study shows how this brand’s strategy successfully
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Published by: New Nutrition Business
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11
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Cranberries: How Ocean Spray made them the world’s most successful superfruit |
Sep 2008 |
$150.00 |
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Cranberries’ rise to success as “the original superfruit” is well-known. Less well-understood is that cranberry sales actually declined for several years. That decline was turned around by a focus on innovative new product development and
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Published by: New Nutrition Business
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12
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5 Key Trends in Kids’Nutrition 2009 |
Jun 2008 |
$295.00 |
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In this report we set out, as we do each year at this
time, what we believe are the key trends that are
shaping the kids’ nutritional market and will go on
shaping it over
more...
Published by: New Nutrition Business
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13
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New Book Defines Strategy for Superfruit Success |
Jun 2008 |
$295.00 |
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This book provides a checklist for superfruit success that is written as a practical “how-to” guide for:
food and beverage marketers
R&D and innovation managers
Fruit growers, processors and marketers
ingredient
more...
Published by: New Nutrition Business
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14
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Coconut Water: The Single-ingredient Sports Recovery Drink |
May 2008 |
$150.00 |
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Products that are “as natural as possible” have the biggest consumer appeal - in every category and in every country. Nowhere is the opportunity for an “all natural” product bigger than in the market for
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Published by: New Nutrition Business
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15
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Probiotics: Successful Strategies from the Global Marketplace |
Apr 2008 |
$295.00 |
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This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic
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Published by: New Nutrition Business
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16
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10 Factors for Success in Energy Drinks - Europe and the US |
Mar 2008 |
$295.00 |
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This report sets out the 10 Factors for Success in Energy Drinks and explores the new niches and strategies that are emerging in energy drink markets.
Innovations in benefit, packaging, marketing and distribution have
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Published by: New Nutrition Business
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17
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7 Outstanding Companies in Functional & Health-Enhancing Foods |
Feb 2008 |
$295.00 |
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Our latest report, 7 Outstanding Companies in Functional & Health-Enhancing Foods provides insights into the strategies of the most outstanding companies in the field of food and health - insights that anyone can apply to
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Published by: New Nutrition Business
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18
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10 Key Trends in Food, Nutrition & Health 2008 |
Dec 2007 |
$295.00 |
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10 Key Trends in Food, Nutrition & Health 2008, authored by Julian Mellentin, is the indispensable annual review of the trends that are defining strategy in food, beverages and health.
Identifying long-term trends,
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Published by: New Nutrition Business
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19
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5 Key Trends in Kids' Nutrition 2008 |
Dec 2007 |
$295.00 |
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5 Key Trends in Kids’ Nutrition 2008 is a unique annual review of the mega-trends that are shaping the global kids’ nutrition market.
The only report of its kind, this analysis of
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Published by: New Nutrition Business
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20
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7-Eleven: Towards Healthy Convenience |
Oct 2007 |
$150.00 |
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This report charts 7-Eleven’s better-for-you progress in both Japan and the US and in doing so proves that no area of the food industry can afford to ignore the ever-growing worldwide consumer demand for healthier
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Published by: New Nutrition Business
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21
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Kids' Nutritional Dairy: 10 Key Case Studies |
Oct 2007 |
$295.00 |
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Using 10 case studies from Europe, the US and the Asia Pacific region, as well as one global brand, this report sets out the ingredient, marketing and branding strategies which are driving growth in kids’
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Published by: New Nutrition Business
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22
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Functional and health-enhancing juices: 7 Key Trends |
Sep 2007 |
$295.00 |
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If you want to know which trends and strategies will lead you into failed product launches, weak sales, poor profits …
And which ones will reduce your risk and enable you - even if
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Published by: New Nutrition Business
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23
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Innocent Drinks: What makes Europe's fastest-growing smoothie brand so successful? |
Aug 2007 |
$150.00 |
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For any company, large or small, looking to create a successful health proposition the story of the meteoric rise of smoothie makers Innocent Drinks shows what can be achieved in a tough, highly competitive category.
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Published by: New Nutrition Business
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24
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Danone: The World's Biggest Functional Dairy Company |
Jun 2007 |
$295.00 |
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This New Nutrition Business case study sets out the lessons that can be found in the stories of Danone’s successes in digestive health, immunity, heart health and kids’ health as well as in the recent
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Published by: New Nutrition Business
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25
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Danone Actimel: Innovation Builds a Probiotic Mega-Brand |
May 2007 |
$150.00 |
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This 39-page case study delivers a close-up view of Danone’s strategy and positioning for Actimel and the lessons that everyone can learn from this extraordinary probiotic dairy brand, which has had a transformative effect on
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Published by: New Nutrition Business
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