Mintel International Group Ltd.

Mintel Reports have been providing the world’s leading businesses with the insight and inspiration to create clever, targeted and successful marketing strategies for over 30 years. As an internationally recognised market analyst, Mintel produces some 600 Reports into European, US and UK-specific markets every year. Our series of Reports offers you a new understanding of all the major food and drink, consumer goods, retail, finance, leisure and travel markets. Mintel is also renowned for our research into changing consumer lifestyles and the implications for business. Each Report provides a unique overview of a market's dynamics and prospects, enabling you to devise effective business strategies for both the short-and long-term. While analysis of a market’s major players helps you track competitors or identify new entry points, innovative consumer research offers you the chance to tailor your services to consumer demand; a great way