With more states and local municipalities cracking down on drivers caught behind the wheel while on their cell phone, retailers can increase foot traffic and gain market exposure by running a promotion offering free or discounted phone headsets to anyone issued a traffic violation for talking on their phone.

The promotion can take advantage of the growing trend of public awareness over in-car texting and phone use, which means that promoting hands-free phone use will earn the retailer goodwill. Consumers who did not receive traffic violations but are interested in hands-free options are likely to at least check out a retailer that is leading such an audacious promotion.