Voice Enterprise Communication Trends in the South American Telecom Market
Published By: Frost & Sullivan
February 2009
R1-6953
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Description
This Frost & Sullivan research service titled Voice Enterprise Communication Trends in the South American Telecom Market provides telecom end users business communications priorities, status of IP telephony, and Unified Communications (UC) as well as plans of investments in those technologies. The study is based on a survey of carriers, broadband and Internet providers, and mobile operators to assess business communications priorities, problems adopting new technologies, status of different technologies, and investments priorities.
Market Overview
Awareness Strategies Must be Initiated to Rev up Prospects for the South American Enterprise Communication Markets
In recent years, the adoption of UC and IP telephony tools has become more widespread in the South American market. Vendors will require as much information as they can gather directly from the target market to better position their products and devise new strategies. Current and future investments in both technologies have become critical for the telecom end user. "In the short term, companies seem to be prioritizing applications that allow them to cut costs, but with some level of business improvement," notes the analyst of this research service. "IP telephony has proved to be advantageous for cutting call costs and with it, UC can be a major business process changing tool, especially when its main benefits of efficiency, collaboration, and cost cutting are considered." While companies in the region are upping investments, especially in the UC arena, many end users are skeptical about the tangible benefits the solution can provide.
Earlier, the strategies implemented for UC were not very organized, and the concept itself was vague and undefined. Numerous services came to the spotlight, particularly during 2008, encouraging companies to demand more information. It is crucial for UC providers to strive toward greater visibility of the advantages and promote understanding of the UC concept. The absence of such a strategy can be detrimental effects on market progression.
To help expedite the uptake of UC, vendors must take into account factors such as the South America’s cultural differences from the rest of the world, the large number of small and medium companies in the region, and the need for generating strong ROI in the short term. Promoting the right idea from a customized point of view will be the key. "Some vendors have resorted to collaboration to demonstrate UC," explains the analyst. "So far, the strategy has been successful, but along with it, providers will have to focus on productivity, mobility, efficiency gains, and demonstrate immediate ROI among other benefits that a company could acquire through UC." Road-shows and aggressive marketing campaigns, used wisely, can be good examples of communications channels in the market, helping increasing adoption of UC.
Some verticals such as the financial and telecom segments have begun to exhibit more interest in UC applications. Besides these early adopters sectors, the government and services segments are slowly emerging as the new areas of focus for UC solutions in Latin America. "During our survey, when asked about future plans for IP telephony, more than 75 percent of the interviewees said they will increase investments," says the analyst. "In addition, almost 90 percent of the companies said they would increase investments in UC." As end users are becoming more result-driven, leading companies in the market for IP telephony and UC have developed interesting strategies by offering a variety of solutions as well as integrating their equipment with other providers.
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Table of Contents
- South American Telecom End-User Details
- Methodology
- Scope of the survey
- End-user Survey Results
- Conclusions & Main Findings
- Key Insights for Vendors
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