World Enterprise IP Telephony Endpoint Markets
Published By: Frost & Sullivan
May 2009
R1-7200
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Description
This Frost & Sullivan research service titled World Enterprise IP Telephony Endpoint Markets provides IPT endpoint vendors with a detailed analysis of the dynamics of a changing market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: Internet protocol (IP) desktop phones, session initiation protocol (SIP) phones, basic enterprise desktop softphones, advanced enterprise desktop unified communications (UC) clients, and enterprise mobile clients {fixed mobile convergence (FMC)/ message understanding conference (MUC)}.
Third-generation IP Telephony Endpoints Accelerates Productivity in the World Enterprise IP Telephony Endpoint Market
An increasing number of enterprises in the world enterprise IP telephony (IPT) endpoint market are realizing the benefits of IP desktop phones and enterprise soft clients. This positive trend neutralizes any ill effects, if any, of the current economic downturn on this market. The IP desktop phone is no longer a simple device, but a highly intelligent and integrated communication endpoint interoperable with the enterprise hardware/software platforms and communication applications. On the other hand, last year, it was anticipated that PC softphones would be the natural transition to more sophisticated unified communications (UC) clients. Presently, this new generation of soft clients is swiftly penetrating the market, and in many cases, replacing their old counterparts. “The penetration of SIP devices, the steady decline in price points, and the continued increase in the overall value proposition of IP desktop phones in terms of features and applications are some of the factors that will bode well for the market driving adoption,” says the analyst of this research.
In terms of models, the year 2008 saw the extensive introduction of third-generation IP desktop phones by various market participants. Their main characteristics are larger color screens, wider support for productivity applications, better synchronization with multiple endpoints, improved wideband audio functionality, and ‘green’ benefits such as improved power efficiency. Enterprise soft clients, on the other hand, have been relentlessly penetrating the market in the last two years mainly driven by the overall software revolution, the strong case around unified communications and the growing demand for enterprise fixed-mobile convergence.
Today, due to the strong case around UC and the continued shift from hardware-based to software-based solutions, more telephony vendors are aggressively pursuing bundling strategies - combining platforms, server software, advanced UC clients, as well as access to either a-la-carte or bundled applications. This scenario has considerably boosted the penetration of enterprise soft clients such as PC desktop softphones, advanced desktop UC clients, and mobile clients (FMC and UC). In terms of units shipped, the world enterprise IP soft client market more than doubled its size from 1.0 million clients in 2007 to almost 2.4 million clients in 2008. This prominent increase in client shipments has been driven not so much by an upsurge of customers’ demand, but rather - by the effective penetration strategies that many IP telephony providers have been implementing to sell their telephony packages and UC bundles/solutions. Even though fixed-mobile convergence clients are expected to be the future growth catalyst of enterprise soft clients, advanced UC-related desktop soft clients are rapidly proliferating in the enterprise space, and would gradually take away some market share from basic PC desktop softphones in the next two to three years.
IPT Endpoint Vendors to Provide Affordable IPT Endpoints with the Best Value Proposition for Customers
The economic slump, price pressures, and the lack of interoperability and integration among vendors have been some of the main challenges for the IPT endpoint vendors. IPT endpoint vendors should provide affordable endpoints while offering the best possible value to meet customers’ expectations. They should also show evidence of a compelling return-on-investment (ROI) for both IP desktop phones and enterprise IP clients and ensure interoperability with multiple platforms along with continuous integration with recently launched applications and platforms. “Vendors should develop channel partners, seek key company agreements, and explore the global markets,” concludes the analyst. “A wide variety of IPT endpoint options for different kinds of enterprise employees such as desk bound workers, corridor warriors, road warriors, and telecommuters are a feasible remedy.”
In terms of usage, and despite the growing variety of enterprise IP communication endpoints, IP desktop phones continue to be the dominant devices for deskbound enterprise users. Although demand for desktop IP clients such as basic PCs softphones and advanced UC clients are increasing significantly, at this stage, these endpoints are complementing the customer’s hard phone, rather than replace it. The changing nature of the workforce, need to boost employee productivity, and growing implementation of integrated UC interfaces have been some of the main factors encouraging the demand for desktop click-to-call softphone type interfaces. Meanwhile, enterprise mobile client penetration has grown considerably over the past few years to represent around 13.5 percent of the total enterprise IPT client market today, comprised of desktop soft clients and mobile soft clients.
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Table of Contents
- 1. Introduction
- 1.1 Executive Summary
- 1.2 Research Scope and Methodology
- 1.3 Market Definitions
- 1.4 State of the Market - IP Desktop Phones
- 1.5 State of the Market - Enterprise IP Clients
- 1.6 Market Engineering Measurements - IP Desktop Phones
- 1.7 Market Engineering Measurements - Enterprise IP Clients
- 2. IP Telephony Endpoint Trends & Predictions
- 2.1 IP Desktop Phone Trends
- 2.2 Enterprise IP Client Trends
- 3. Market Characteristics
- 3.1 Market Challenges - IP Desktop Phones
- 3.2 Market Drivers - IP Desktop Phones
- 3.3 Market Restraints - IP Desktop Phones
- 3.4 Market Challenges - Enterprise IP Clients
- 3.5 Market Drivers - IP Enterprise IP Clients
- 3.6 Market Restraints - Enterprise IP Clients
- 3.7 Demand Findings - IP Desktop Phones
- 3.8 Demand Findings - Enterprise IP Clients
- 3.9 Price Finding - IP Desktop Phones
- 3.10 Price Findings - Enterprise IP Clients
- 3.11 Pricing Analysis
- 4. Market Forecasts
- 4.1 World IP Desktop Phone Unit Shipment and Revenue Forecasts
- 4.2 World Independent SIP Desktop Phone Vendor vs. PBX Vendor Shipment Forecast
- 4.3 Unit Shipment
- 4.4 World Colored Screen Versus Non-Colored IP Phones Unit Shipment Forecast
- 4.5 World IP Desktop Phone Unit Shipment and Revenue By Region
- 4.6 NA IP Desktop Phone Unit Shipment and Revenue Forecast
- 4.7 EMEA IP Desktop Phone Unit Shipment and Revenue Forecast
- 4.8 APAC IP Desktop Phone Unit Shipment and Revenue Forecast
- 4.9 CALA IP Desktop Phone Unit Shipment and Revenue Forecast
- 4.10 World Enterprise IP Client Unit Shipment and Revenue Forecast
- 4.11 World Basic PC Desktop Softphone Unit Shipment and Revenue Forecast
- 4.12 World Advanced UC Client Unit Shipment and Revenue Forecast
- 4.13 World Enterprise Mobile Client Unit Shipment and Revenue Forecast
- 4.14 World Enterprise IP Client Unit Shipment By Region
- 5. Competitive Landscape
- 5.1 Competitive Structure - IP Desktop Phones
- 5.2 Competitive Structure - Enterprise IP Clients
- 5.3 Market Share - IP Desktop Phones
- 5.4 Market Tree map - IP Desktop Phones
- 5.5 Market Share -Independent SIP Desktop Phone Vendors
- 5.6 Market Share - Enterprise IP Clients
- 5.7 Competitive Analysis - IP Telephony Providers
- 5.8 Competitive Analysis - Independent SIP Desktop Phone Vendors
- 5.9 Competitive Analysis - Independent Mobile Client Vendors
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