2008 Business Monitor Survey, Part 2: Branding, Bundling, and Channels
Published By: IDC
October 2008
R104-37367
Online Download $4,500.00
Description
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This IDC study discusses the vast majority of businesses that - be they big or small - prefer to buy their monitors directly from a vendor's Web site. A retail store placed a very distant second, followed by an online-only shopping site. Channels is just one of the topics we cover in this study, the second of two studies based on our recent survey of 475 highly influential business buyers. Other topics include branding, bundling, and recycling.
"In an increasingly volatile market, to find success, vendors need to continue to promote brand awareness, offer bundles where appropriate, and make sure their products are available in the channels where buyers are most likely to purchase them." - Tom Mainelli, senior research analyst, PC Monitors service
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Table of Contents
Table of Contents
IDC Opinion
In This Study
Methodology
Sampling Frame and Sampling Method
Respondents
Survey Schedule
Weightings
Data Analysis
Situation Overview
All About Branding
Figure: Current and Future CRT Monitor Brand Preference
Figure: Current and Future LCD Monitor Brand Preference
Table: Current LCD Monitor Brand Preference by Company Type (% of Respondents)
Table: Future LCD Monitor Brand Preference by Company Type (% of Respondents)
Table: Future LCD Monitor Brand Preference by Company Size (% of Respondents)
PC Monitor Bundling
Figure: Current and Future PC and Monitor Bundled Purchases
Table: Future Bundling Trends by Company Size (% of Respondents)
Figure: Reasons for Buying Same Brand Monitors and PCs
Figure: Reasons to Avoid Same-Brand Bundles
Notebook Plus Monitor Bundling
Figure: Likelihood of Buying a Notebook Plus Monitor Bundle, 2007 and 2008
Table: Likelihood of Buying a Notebook Plus Monitor Bundle by Company Size (% of Respondents)
Figure: Notebook Plus Monitor Bundle Drivers, 2007 and 2008
Channel Preferences
Figure: Importance of Monitor Supplier Factors
Figure: Channel Through Which Existing Monitors Were Purchased
Figure: Level of Satisfaction with Channel Through Which Existing Monitors Were Purchased
Figure: Reasons to Consider a Different Channel for Future Monitor Purchases
Figure: Most Likely Channel Through Which to Purchase Future Monitors
Table: Future Channel Purchases by Company Type (% of Respondents)
Table: Future Channel Purchases by Company Size (% of Respondents)
Figure: Most Likely Large Retail Chain Store at Which to Purchase Future Monitors
Figure: Most Likely Online-Only Store at Which to Purchase Future Monitors
Figure: Most Likely Large Retail Office Supply Store at Which to Purchase Future Monitors
Figure: Most Likely Large Online Retail Store at Which to Purchase Future Monitors
Figure: Most Likely Club or Warehouse Store at Which to Purchase Future Monitors
What About Recycling?
Figure: Current Monitor Recycling Methods
Table: Current Monitor Recycling Methods by Company Size (% of Respondents)
Figure: Reasons a Monitor Recycling Program Lacked Interest During Monitor Vendor Selection
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
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131 Ashland St., Suite 200 North Adams, MA 01247
tel: 800-774-4410
fax: +1-413-664-9791
www.mindbranch.com
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