2008 U.S. Consumer Online Behavior Survey Report: Connecting with Music on the

2008 U.S. Consumer Online Behavior Survey Report: Connecting with Music on the Internet

Published By: IDC
April 2009
R104-39050
Online Download $4,500.00

Description

This IDC study presents data and analysis from IDC's U.S. Consumer Online Behavior Survey Results 2008, fielded in December 2008. The study provides an examination of survey responses related to usage of online music, online music sources, music genres, playback devices, and related products.

"The availability of digital music on the Internet coupled with the ever-growing popularity of social networking services is making it easier for Americans to share music with friends," says Caroline Dangson, IDC research analyst for IDC's Digital Marketplace team. "Already one-third of Americans accessing music online are sharing music files with peers today. We also learned that social networking services prevail as the third most popular way consumers say they are experiencing music online."

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Introduction
Figure: Personal Internet Usage Preferences in the Past 12 Months: General Audience Versus Digital Music Users
Figure: Social Networking Services Used in the Past Month: General Audience Versus Digital Music Users
Table: Media Types Purchased Via the Internet in the Past 12 Months by Gender and Age Group (% of Respondents)
Figure: Digital Music Download Spending in the Past 12 Months
Music and Social Networks
Figure: Methods Used to Learn About New Music on the Internet
Table: Methods Used to Obtain Digital Music on Social Networking Sites in the Past Six Months by Gender and Age Group (% of Respondents)
Online Music Sources
Table: Methods Used to Obtain Digital Music Online in the Past Six Months by Gender and Age Group (% of Respondents)
Confidence in Online Music Sources
Table: Confidence in Online Music Sources
Favorite Music Genres
Table: Favorite Music Genres by Gender and Age Group (% of Respondents)
Devices Used to Play Downloaded Music
Table: Music Download Playback Preferences by Gender and Age Group (% of Respondents)
Online Music Sharing
Table: Usage of Online Music Sharing by Gender and Age Group (% of Respondents)
"Leaked" Tracks
Table: Downloading of Leaked Tracks by Gender and Age Group (% of Respondents)
Interest in and Purchases of Concert Recording Downloads
Table: Usage of Online Music Service to Purchase Concert Recordings in the Past Six Months by Gender and Age Group (% of Respondents)
Table: Level of Interest in Purchasing Concert Recordings Online by Gender and Age Group (% of Respondents)
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis

Order Form

* Please reference product number R104-39050 when ordering or inquiring.

PUBLICATION: 2008 U.S. Consumer Online Behavior Survey Report: Connecting with Music on the Internet
QTY.	FORMAT	PRICE	TOTAL
	Online Download	$4,500.00
		SUBTOTAL
		SHIPPING CHARGES (U.S. $25, Canada $35, Int'l $65)
		TOTAL
CONTACT INFORMATION		PAYMENT INFORMATION
Name	____________________________________________	MasterCard VISA AmEx Discover __________________________________ Account number Exp. date __________________________________ Signature __________________________________ Email Please invoice (shipment on receipt of payment) Payment enclosed *CHECKS / WIRE TRANSFERS: Checks must be paid in U.S. funds. Please call for details.
Company	____________________________________________
Job Title	____________________________________________
Address	____________________________________________
City	____________________________________________
Company	____________________________________________
State	______________________________ Zip__________
Country	____________________________________________
Phone	____________________________________________

MindBranch, Inc., 131 Ashland St., Suite 200 North Adams, MA 01247 tel: 800-774-4410 fax: +1-413-664-9791 www.mindbranch.com