Worldwide and U.S. Internet Advertising 2009-2013 Forecast and Analysis

Worldwide and U.S. Internet Advertising 2009-2013 Forecast and Analysis

Published By: IDC
May 2009
R104-39358
Online Download $4,500.00

Description

This IDC study forecasts expenditures on Internet advertising for all worldwide regions and the United States for 2009-2013. For the United States, it predicts the overall volume of spending on Internet advertising, breaks out spending by advertising format including mobile advertising, and also provides ad spend on social networking services, behavioral targeting. Top-line numbers for all major traditional media are also included.

"Advertisers will spend less on online advertising in 2009 because of the recession. But online ads will still do better than advertising overall or the economy at large, and they will continue to gain market share at the expense of old media," says Karsten Weide, program director, Digital Marketplace: New Media and Entertainment. "Video ads, mobile ads and behavioral targeting will grow strongest in the years to come."

Table of Contents

Table of Contents
IDC Opinion

In This Study
Methodology
Situation Overview
Future Outlook
Forecast and Assumptions
Assumptions
Internet Advertising
Internet Advertising Formats
Music-, Video-, and Gaming-Related Advertising
Social Networking Services
Behavioral Targeting
Internet Advertising Pricing Models
The Overall Development of Advertising in the United States
Market Context
Essential Guidance
Learn More
Related Research
Definitions
Advertising
Internet Advertising
Advertising Formats
Pricing Models
Synopsis
Table: Key Forecast Assumptions for the Worldwide and U.S. Internet Advertising Market, 2009–2013
Table: Worldwide Internet Advertising Spending by Region, 2005–2013 ($B)
Table: U.S. Internet Advertising Nominal and Real Spending, 2005–2013 ($B)
Table: U.S. Internet Advertising Spending by Ad Format, 2005–2013 ($B)
Table: U.S. Music-Related Internet Advertising Spending, 2005–2013 ($B)
Table: U.S. Video-Related Internet Advertising Spending, 2006–2013 ($B)
Table: U.S. Gaming-Related Internet Advertising Spending, 2005–2013 ($B)
Table: U.S. Social Networking Services–Related Internet Advertising Spending, 2006–2013
Table: U.S. Behavioral Targeting-Related Internet Advertising Spending, 2006–2013
Table: U.S. Internet Advertising Spending by Pricing Model, 2005–2013 ($B)
Table: U.S. Advertising Spending by Medium, 2005–2013 ($B)
Table: U.S. Internet Advertising Spending, 2005–2013: Comparison of December 2008 and June 2009 Forecasts ($B)
Figure: Worldwide Internet Advertising Spending by Region, 2005–2013
Figure: U.S. Internet Advertising Spending Share by Ad Format, 2005–2013
Figure: U.S. Mobile Internet Advertising Spending, 2007–2013
Figure: U.S. Social Networking Services–Related Internet Advertising Spending, 2006–2013
Figure: U.S. Behavioral Targeting-Related Internet Advertising Spending, 2006–2013
Figure: U.S. Internet Advertising Spending Share by Pricing Model, 2005–2013
Figure: U.S. Advertising Spending by Medium, 2005–2013
Figure: U.S. Advertising Spending Share by Medium, 2005–2013
Figure: U.S. Internet Advertising Spending, 2005–2013: Comparison of December 2008 and June 2009 Forecasts

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PUBLICATION: Worldwide and U.S. Internet Advertising 2009-2013 Forecast and Analysis
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