SAS Optimizes Drug Launch Through Improved Physician Targeting

SAS Optimizes Drug Launch Through Improved Physician Targeting

Published By: IDC
June 2009
R104-39451
Online Download $1,500.00

Description

This Health Industry Insights Perspective discusses how a leading pharmaceutical company utilized predictive modeling capabilities provided by the SAS for Physician Targeting solution to improve its initial product uptake among prescribers.

Table of Contents

Table of Contents
In This Perspective
Background
The Situation
The Analysis
Physician Target Optimization
The Results
Learn More
Related Research

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MindBranch, Inc., 131 Ashland St., Suite 200 North Adams, MA 01247 tel: 800-774-4410 fax: +1-413-664-9791 www.mindbranch.com