Worldwide Marketing Automation 2008 Vendor Shares: Opportunity in a Down Economy
Published By: IDC
June 2009
R104-39473
Online Download $3,500.00
Description

This IDC study provides the market sizing for the worldwide marketing automation software market in 2008. It also provides revenue shares along with the future market outlook and guidance to CRM software vendors. "The marketing automation applications market is a long way from hitting either maturity or full penetration in end-user organizations," says Mary Wardley, research vice president, CRM Applications Research. "Suppliers of applications can play a significant role in helping to institute best practices through their products, as practitioners of marketing programs rely on tools for cost savings and efficiency."
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Table of Contents
Table of Contents IDC Opinion
In This Study MethodologyMarketing Automation Market DefinitionSituation Overview The Marketing Automation Market in 2008Historical Market Values and Exchange RatesPerformance of Leading Vendors in 2008Performance by Geographic Region in 2008Performance by Operating Environment in 2008Future Outlook Essential Guidance Learn More Related ResearchMethodologySynopsisTable: Worldwide Marketing Automation Revenue by Vendor, 2006–2008 ($M) Table: Exchange Rates, 2003–2008 (%) Table: Worldwide Marketing Automation Revenue by Region, 2006–2008 ($M) Figure: Worldwide Marketing Automation Revenue Share by Region, 2008 Figure: Worldwide Marketing Automation Revenue Share by Operating Environment, 2008
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