Industry Research Reports and Market Analysis at MindBranch.com

IPTV Back Office Systems

Published By: Multimedia Research Group, Inc.
July 2005
R190-027
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Description

IPTV service deployment is at an inflection point, and has all appearances of becoming commonly offered by service providers globally. IPTV is finding broad acceptance across a broad range of service providers among the largest incumbents such as SBC, Verizon, France Telecom, and BT, among the smallest incumbents such as Cyprus Telecom Authority and the U.S. independents; and including a range of competitive carriers, especially in Europe, such as FastWeb in Italy, Free and Neuf in France, and Video Networks in the UK.

Some markets have very strong competition from cable companies. This is particularly true in North America and parts of Europe, such as the Benelux countries and Austria. In many of these areas the cable companies are becoming strong competitors for telephony services. For example, the leading incumbents in the U.S. have lost as much as 25 percent of their switched access lines in the last five years.

In Europe and Asia, where competition is less intense, many service providers are introducing IP TV services to take advantage of what its an open market for IPTV services. In the U.S., the large incumbents are responding to this competitive pressure with bundling strategies that include voice, broadband data, TV services, and mobile services, which takes them beyond the cable companies' "triple play" to a "uadruple play" or "grand slam" strategy.

Bundling strategies are less common outside of the U.S., but are likely to be of real interest to these carriers because bundling can increase customer spending by encouraging the sale of service features.

This report examines the back office system deployment strategies of IPTV service providers globally. Their back office strategies extend beyond just IP TV and incorporate bundling and multiservice strategies that encompass IPTV, broadband data, and Voice over IP (VoIP) as well as other bundle elements such as mobile voice services. This report examines four categories of back office systems:
  • IPTV middleware
  • Content management systems
  • Service fulfillment and service assurance
  • Billing and customer service
Please note: The PDF and Hard Copy versions of the reports include a department license and are able to be used by up to five users.
Table of Contents
1 Executive Summary


2 Current IP TV Market Environment
2.1 North American IP TV Back Office Strategies
2.1.1 Large U.S. Incumbents
2.1.2 Large U.S. Independent and Canadian Incumbents
2.1.3 Small U.S. Independent Incumbents
2.2 European and Asian IP TV Back Office Strategies


3 IP TV Middleware Software
3.1 Transaction Reporting and Reporting
3.2 Back Office Functionality
3.3 Interfaces to Back Office Systems


4 Content Management Software
4.1 Content Ingress
4.2 Asset Management
4.3 Content Distribution
4.4 Content Marketing and Promotion


5 Service Fulfillment and Service Assurance
5.1 Service Fulfillment
5.2 Device Management
5.3 The Home Network
5.4 Video Quality Management
5.5 Service Assurance


6 Billing and Customer Care
6.1 Self Service
6.2 Billing and Billing Mediation
6.3 Customer Care


7 Service Provider Back Office Strategies
7.1 Minimalist IP TV Back Office Strategy
7.2 Transformational IP TV Back Office Strategy


8 Opportunities, Risks, and Recommendations
8.1 Opportunities
8.2 Risks
8.3 Recommendations


9 Appendices
9.1 Service Providers
9.1.1 Manitoba Telecom Services
9.2 IP TV Middleware
9.2.1 Kasenna
9.2.2 Microsoft
9.2.3 SeaChange International
9.2.4 Siemens/Myrio
9.3 Content Management
9.3.1 Cauldron Solutions
9.3.2 IMAKE Software and Services
9.3.3 Tandberg Television
9.3.4 TVN Entertainment
9.4 Service Fulfillment and Service Assurance
9.4.1 Agilent
9.4.2 Bridge Technologies
9.4.3 IneoQuest
9.4.4 MetaSolv
9.4.5 Miranda Technologies
9.4.6 Motive
9.4.7 Operax
9.4.8 Psytechnics
9.4.9 Spirent
9.4.10 Telcordia
9.4.11 v.1 Labs
9.5 Billing and Customer Care
9.5.1 Amdocs
9.5.2 ETI Software, Inc.
9.6 System Integrators
9.6.1 Alcatel
9.6.2 IB


List of Figures
Fig 1-1: LivingRoom System Architecture
Fig 9-2: SeaChange's Software Architecture
Fig 9-3: Cauldron Solutions' Product Architecture
Fig 9-4: AMS System Architecture
Fig 9-5: OpenStream System Architecture
Fig 9-6: Trends in On Demand Content
Fig 9-7: Adoniss System Architecture
Fig 9-8: Bridge Technologies Probe Insertion Points
Fig 9-9: Amdoc's System Architecture
Fig 9-10: Alcatel's IP TV/Triple Back Office System Architecture


List of Tables
Table 2-1: Significant Incumbent IP TV Deployments and Trials
Table 9-1: Table 4: IPTV OSS suppliers
Table 9-2: Service Provider Profiles
Table 9-3: Manitoba Telecom's Fiscal 2004 Financial Results
Table 9-4: Manitoba Telecom's IP TV Back Office Products and Services
Table 9-5: IP TV Middleware Profiles
Table 9-6: Kasenna's IP TV Back Office Products and Services
Table 9-7: Microsoft's Fiscal 2004 Financial Results
Table 9-8: Microsoft's IP TV Back Office Products and Services
Table 9-9: Microsoft's IP TV Customers
Table 9-10: Microsoft's TV Technology Partners
Table 9-11: SeaChange's Fiscal 2004 Financial Results
Table 9-12: SeaChange's IP TV Back Office Products and Services
Table 9-13: SeaChange's IP TV Back Office Deployments
Table 9-14: Siemens' Fiscal 2004 Financial Results
Table 9-15: Siemens' IP TV Back Office Products and Services
Table 9-16: Siemens' IP TV Back Office Deployments
Table 9-17: Siemens' IP TV Back Office Technology Partners
Table 9-18: IP TV Content Management Software Company Profiles
Table 9-19: Cauldron Solutions' IP TV Back Office Products and Services
Table 9-20: Cauldron Solutions' IP TV Back Office Technology Partners
Table 9-21: IMAKE's IP TV Back Office Products and Services
Table 9-22: IMAKE's IP TV Back Office Technology Partners
Table 9-23: Tandberg Television's Fiscal 2004 Financial Results
Table 9-24: Tandberg Television's IP TV Back Office Products and Services
Table 9-25: Tandberg Television's IP TV Back Office Deployments
Table 9-26: Tandberg Television's IP TV Back Office Technology Partners
Table 9-27: TVN Entertainment's IP TV Back Office Products and Services
Table 9-28: TVN Entertainment's IP TV Back Office Deployments
Table 9-29: Service Fulfillment and Service Assurance Software Company Profiles
Table 9-30: Agilent's Fiscal 2004 Financial Results
Table 9-31: Agilent's IP TV Back Office Products and Services
Table 9-32: Agilent's IP TV Back Office Deployments
Table 9-33: Agilent's IP TV Back Office Technology Partners
Table 9-34: Bridge Technologies' IP TV Back Office Products and Services
Table 9-35: Bridge Technologies' IP TV Back Office Deployments
Table 9-36: Bridge Technologies' IP TV Back Office Technology Partners
Table 9-37: IneoQuest's IP TV Back Office Products and Services
Table 9-38: IneoQuest's IP TV Back Office Deployments
Table 9-39: IneoQuest's IP TV Back Office Technology Partners
Table 9-40: MetaSolv's Fiscal 2004 Financial Results
Table 9-41: MetaSolv's IP TV Back Office Products and Services
Table 9-42: MetaSolv's IP TV Back Office Deployments
Table 9-43: MetaSolv's IP TV Back Office Technology Partners
Table 9-44: Miranda Technologies' IP TV Back Office Products and Services
Table 9-45: Motive's Fiscal 2004 Financial Results
Table 9-46: Motive's IP TV Back Office Products and Services
Table 9-47: Motive's IP TV Back Office Deployments
Table 9-48: Motive's IP TV Back Office Technology Partners
Table 9-49: Operax's IP TV Back Office Products and Services
Table 9-50: Psytechnics' IP TV Back Office Products and Services
Table 9-51: Psytechnics' IP TV Back Office Technology Partners
Table 9-52: Spirent's Fiscal 2004 Financial Results
Table 9-53: Spirent's IP TV Back Office Products and Services
Table 9-54: Spirent's IP TV Back Office Technology Partners
Table 9-55: Telcordia's Fiscal 2004 Financial Results
Table 9-56: Telcordia's IP TV Back Office Technology Partners
Table 9-57: v.1 Labs' IP TV Back Office Products and Services
Table 9-58: v.1 Labs' IP TV Back Office Technology Partners
Table 9-59: IP TV Billing and Customer Care Software Company Profiles
Table 9-60: Amdocs' Fiscal 2004 Financial Results
Table 9-61: Amdocs' IP TV Back Office Products and Services
Table 9-62: Amdocs' IP TV Back Office Deployments
Table 9-63: ETI Software's IP TV Back Office Products and Services
Table 9-64: ETI Software's IP TV Back Office Deployments
Table 9-65: ETI Software's IP TV Back Office Technology Partners
Table 9-66: IP TV System Integrator Profiles
Table 9-67: Alcatel's Fiscal 2004 Financial Results
Table 9-68: Alcatel's IP TV Back Office Products and Services
Table 9-69: Alcatel's Five Most Recent IP TV Back Office Deployments
Table 9-70: Alcatel's IP TV Back Office Technology Partners
Table 9-71: IBM's Fiscal 2004 Financial Results
Table 9-72: IBM's IP TV Back Office Products and Services
Table 9-73: IBM's IP TV Back Office Deployments
Table 9-74: IBM's IP TV Back Office Technology Partners
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