Moms Online: More Influential than Ever
Published By: eMarketer
June 2009
R203-631
Online Download $695.00
Hard Copy Mail Delivery $720.00 (Subject to Shipping Charges)
Description
The Internet is an integral part of the lives of 34 million mothers in the US. They not only go online to plan a trip or pay bills, they also use the Web to communicate with friends, share advice, blog and socialize.
The Moms Online report analyzes how Internet information and activities affect these key decision-makers for many family purchases.
Keeping up with their children has kept moms on the leading edge of new technologies and online activities—and they are among the most savvy of all online users.
Moms visit parenting and family Websites, but they also regularly view news, weather and political content online. They shop for their kids—and themselves. And when they find something great for their family, they talk about it, not only with their family and friends, but often with a much broader online audience. Social media channels such as blogs, social networks and Twitter give them platforms to extend their influence.
Key questions the “Moms Online” report answers:
- How many mothers are online in the US?
- What are the most common online activities and destinations for moms?
- Why are moms so engaged with social media?
- How do moms use online resources to aid purchase decisions?
- And many others…
eMarketer Reports—On Target and Up to Date
The Moms Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make quick, well-informed business decisions.
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Table of Contents
- Executive Summary
- US Adult Female Internet Users with Children, 2008-2013 (millions)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-Moms Online
- How Many Moms Are Online?
- US Adult Female Internet Users with Children, 2008-2013 (millions)
- US Adult Female Internet Users, by Presence of Children in the Household, 2009 (% of total and millions)
- US Adult Internet Users, by Gender, 2008-2013 (millions and % of population)
- US Adult Internet Users, by Gender, 2009 (% of total and millions)
- US Adult Females Who Use the Internet, by Presence of Children in the Household, 2004-2008 (% of respondents in each group)
- US At-Home Internet Users, by Presence of Children and Access Technology, 2008 (% of respondents)
- Ownership of Select Technologies by US Households, by Household Type, December 2007-January 2008 (% of respondents in each group)
- Online Activities and Destinations
- eMarketer asked moms on Facebook: What do you do online?
- Media and Technologies US Mom Internet Users Could Not Live Without, by Age, October 2008 (% of respondents)
- Online Activities of US Female Internet Users with Children, June-July 2008 (% of respondents)
- Technologies Used by US Digital Moms, October 2008 (% of respondents)
- Attitudes Toward the Internet Among US Mom Internet Users, 2008 (% of respondents)
- Media and Information Sources Used Daily According to US Mom Internet Users, by Age, Q3 2008 (% of respondents)
- Technologies Used by US Digital Moms, by Age, October 2008 (% of respondents)
- People with Whom US Digital Moms Communicate Online, by Channel, October 2008 (% of respondents)
- Top Sites/Categories
- Top 15 Online Categories Visited by US Mom Internet Users*, Ranked by Composition Index, March 2009
- Top 15 Web Properties Visited by US Mom Internet Users*, Ranked by Unique Visitors, March 2009 (thousands and % of mom Internet users visiting)
- Top 10 Ad-Supported/E-Commerce Site Categories, Ranked by Percent Composition of Visitors Who Are US Female Internet Users with Children*, Spring 2009
- Top 10 Ad-Supported/E-Commerce Site Categories, Ranked by Percent Composition of Visitors Who Are US Female Internet Users Without Children*, Spring 2009
- Social Media
- US Female Internet Users Who Participate in Social Media*, by Household Characteristics and Employment, March 2009 (% of respondents)
- Blogging
- US Mom Bloggers Who Review Products and Services on Their Blog(s), June 2008 (% of respondents)
- Primary Money-Making Method from Their Blog(s) According to US Mom Bloggers*, June 2008 (% of respondents)
- Why Mom Blogs Are Growing
- US Female Blog Readers and Publishers, March 2009 (% of respondents and millions*)
- Mom Bloggers: More Than Just Moms
- Social Networks
- Social Networking Sites Visited by US Mom Internet Users*, March 2009
- US Mom Internet Users' Attitudes and Usage of Social Networking Sites, August-September 2008 (% of respondents)
- Twitter
- Social Media Sites Used by US Mom Bloggers, June 2008 (% of respondents)
- From Researching to Purchasing
- US Mom Internet Users Who Click on Online Ads, by Type of Ad, 2008 (% of respondents)
- Gathering Information
- Information Sources Used to Make a Purchasing Decision According to US Digital Moms, October 2008 (% of respondents)
- Information Sources Used to First Hear About a Product According to US Digital Moms, October 2008 (% of respondents)
- Sources Used to Find Out About New Products and Brands for Their Family According to US Mom Internet Users, by Age, October 2008 (% of respondents)
- Topics About Which US Mom Internet Users Ages 25-54 Provide Frequent Advice Online, 2008 (composition index)
- Online Shopping
- Online Shopping Activities of US Female Internet Users with Children, by Race/Ethnicity, June-July 2008 (% of respondents)
- Categories for Which US Digital Moms Researched, Sought Advice or Purchased Online in the Past Three Months, October 2008 (% of respondents)
- Changing Diapers.com for the Recession
- Conclusions
- Endnotes
- 101505 | 101506 | 101508 | 101509 | 101510 | 101512
- Technologies Used by US Digital Moms, October 2008 (% of respondents)
- Technologies Used by US Digital Moms, by Age, October 2008 (% of respondents)
- People with Whom US Digital Moms Communicate Online, by Channel, October 2008 (% of respondents)
- Categories for Which US Digital Moms Researched, Sought Advice or Purchased Online in the Past Three Months, October 2008 (% of respondents)
- Information Sources Used to First Hear About a Product According to US Digital Moms, October 2008 (% of respondents)
- Information Sources Used to Make a Purchasing Decision According to US Digital Moms, October 2008 (% of respondents)
- 103951 | 103953 | 103954 | 103957 | 103977
- US Adult Female Internet Users with Children, 2008-2013 (millions)
- US Adult Female Internet Users, by Presence of Children in the Household, 2009 (% of total and millions)
- US Adult Internet Users, by Gender, 2008-2013 (millions and % of population)
- US Adult Internet Users, by Gender, 2009 (% of total and millions)
- Key eMarketer Numbers-Moms Online
- Related Information and Links
- Related Links
- Contact
- Report Contributors
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