Industry Research Reports and Market Analysis at MindBranch.com

The Future of Mobile Communication

Published By: IDATE
April 2009
R221-277
Online Download   $4,550.00
Description

The mobile communications market is largely seen as having passed its growth phase, entering a state of saturation, as well as a negative trend in mobile revenues. This report will focus on communication, even if the mobile phone today can do so much more than communicate, as well as on the new methods of communication: SMS, VoIP, IM, social networking,

Key questions
  • What do the users want?
  • What are the main challenges for the operators?
  • What’s going to happen to voice?
  • To what extent will mobile instant messaging cannibalise SMS?
  • May Telecom operators become mobile social networking facilitators?
  • What are the key success factors for the RCS initiative?
  • Which scenario for the future and where do the operators position themselves?
Countries analysed:
France, Germany, Italy, Japan, Spain, UK, USA

Please Note:The online download version is for a one to five user license.
Table of Contents
1. Executive summary
1.1. The end of the mobile voice El Dorado
1.2. What users want
1.3. Current challenges for operators
1.4. Drivers of the future
2. Introduction
3. The end of the mobile voice El Dorado
3.1. Increasing dependence on data revenue
3.2. The need for new, richer means of communication
4. What users want
4.1. Looking at the fixed Internet
4.1.1. Instant messaging: different uses between countries and age groups
4.1.2. Social networking services: the new way to communicate online
4.1.3. IM challenged by social networks
4.1.4. New forms of communication coming into play
4.2. Communication practices: diversity and growth
4.3. Users want both worlds: Internet and mobile telephony
4.3.1. Terminal trade-off: laptop + mobile phone is the perfect combination
4.3.2. Address book functionalities: presence features expected
4.3.3. Key demands of end users: advanced features, unlimited use
5. The current challenges for operators
5.1. The challenges facing mobile IM
5.1.1. Background: product features and practice
5.1.2. Partner with giants, or work alone
5.1.3. Pricing strategies and SMS cannibalisation
5.2. The challenges facing social networking
5.2.1. Background: product features and practice
5.2.2. Operators: becoming mobile social networking facilitators?
5.2.3. Pricing strategies to drive data revenue
5.3. Where will voice go?
5.3.1. Voice will always be an integral part of communication
5.3.2. Unlimited plans: the final chapter of commoditisation
5.3.3. Will VoIP compensate traditional voice use?
6. Drivers of the future
6.1. The RCS Initiative and its key success factors
6.1.1. All together now: operators and handset/ network vendors
6.1.2. Providing network interoperability
6.1.3. The handset interoperability dilemma
6.1.4. The enhanced presence-enabled phonebook
6.1.5. Controlling price and service
6.1.6. Roll-out schedule: beyond the myth
6.2. The influence of social networking on the mobile
6.2.1. Web 2.0 giants taking the first steps to interoperability
6.2.2. SNS as an aggregator of mobile means of communication
6.3. Operator strategies for the future
6.3.1. RCS and SNS to co-exist for richer communication
6.3.2. Potential threats to operators
6.3.3. Operators positioning for the future
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PUBLICATION:   The Future of Mobile Communication
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