Utilizing the Social Media Marketing Channel

Utilizing the Social Media Marketing Channel

Published By: InfoTrends
June 2009
R290-712
Online Download $129.00
Global Site License $387.00

Description

Social media is becoming more ubiquitous in society. Most in the business world are already adept at using LinkedIn to connect with colleagues, while reporters are now telling people to follow their TV channel on Twitter for breaking news. Marketers are also utilizing social media and mobile technologies to reach people when trying to build relationships with new and existing customers. From product attention to customer retention, social media is becoming a popular marketing channel and more successes are coming to light. This analysis will highlight where social media is best used, as well as some recent real-world social media marketing successes.

Table of Contents

Introduction
Setting and Meeting Marketing Goals with Social Media
Attracting New Customers: Apple Students Fan Page
Keeping Customers Happy: @comcastcares
Building Deeper Relationships: Kraft First Taste
Measuring the Effectiveness of Social Media Marketing
Bridging the Mobile Gap
Shareable Content: Another Key to Social Media Success
Social Media Ideas for Print & Marketing Service Providers
Adding Social Media to the Print Media Mix
Printers… Get Social!

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MindBranch, Inc., 131 Ashland St., Suite 200 North Adams, MA 01247 tel: 800-774-4410 fax: +1-413-664-9791 www.mindbranch.com