Kenya Telecommunications Report Q3 2009

Kenya Telecommunications Report Q3 2009

Published By: Business Monitor International
June 2009
R302-6598
Online Download $495.00

Description

2008 was a dramatic year for Kenyan telecoms. At the start of the year there were only two mobileoperators, but by the end of 2008 this number had doubled to four. After France Télécom took over themanagement of Telkom Kenya and rebranded its products, it also launched a mobile network under theclassic France Télécom Orange brand, which became active in September 2008. In addition, afternumerous delays and some doubts about whether it would ever get off the ground, Econet finally openedits doors, so to speak, in December.

This new competition has certainly spurred on growth in the mobile market, and Kenya saw anexceptionally strong second half of 2008. The threat of new rivals seems to have spurred on Safaricomand Zain to renew their marketing. It also started something of a price war, with Zain offering aparticularly well received tariff with very low cost cross-network call charges.

With Econet also launching itself on a platform of bargain services aimed at the lower end of the market,ARPUs look to be further threatened, despite being already some of the lowest in Africa. The worst hasnot yet happened, however, as Zain managed to recover US$1 in its blended ARPUs for Q408, comparedto the previous two quarters.

Zain is also attacking the value-added services (VAS) market with renewed energy. This had previouslybeen the preserve of Safaricom, with its highly successful M-PESA mobile payments and bankingservice, and remarkable growth in prepaid 3G USB modem sign ups. Since our last update, however, Zainhas launched a service to rival M-PESA, called Zap, which offers mobile payment and international credittransfer services. BMI hopes that Zain can develop the service into an international money transferoffering that takes advantage of Zain’s wide reaching African and Middle Eastern networks, as this couldprove a very popular service. In addition, Zain’s One Network free roaming service, already popular withbusiness users, has been extended to include data services.

Since our last update there have been few major developments in the fixed-line and broadband sector, butwith the launch date for the Secom cable inching ever closer, BMI hopes to see exciting developmentslater in 2009.

Meanwhile, Kenya has slipped one place down the Business Environments Rankings, thanks to a reducedscore for country structure.

Table of Contents

Executive Summary: SWOT Analysis; Kenya Mobile SWOT; Kenya Fixed-Line and Broadband SWOT; Kenya Political SWOT; Kenya Economic SWOT; Kenya Business Environment SWOT; Business Environment; Regional; Kenya
Table: Regional Telecoms Business Environment Ratings: Industry Forecast Scenario; Mobile
Table: Telecoms Sector - Mobile - Historical Data & Forecasts: Fixed Line
Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts: Internet
Table: Telecoms Sector - Internet - Historical Data & Forecasts: Market Data Analysis; Mobile
Table: Kenya Mobile Market Q408
Table: Kenya Mobile Market Net Additions Q408: 3G; Mobile Content; Regional Outlook; Country Outlook; Mobile Operator Data
Table: Total Market
Table: Safaricom
Table: Zain: Fixed Line; Kenya's Fixed-line Performance; Broadband; Regulatory Environment & Industry Developments; Kenya: Regulatory Bodies And Their Responsibilities; Competition; Licensing; Industry Developments; Competitive Landscape; Key Players
Table: Key Players - Kenya Telecoms Sector
Table: Selected Operators Financial Indicators, 2002-2008 (US$mn): Company Monitor
Table: Alcatel Lucent Reported Results, Q108-Q109 (EURmn): Middle East And Africa Highlights For Alcatel-Lucent in 2008-2009; Profiles; Safaricom; Telkom Kenya; Appendix:; Regional Telecommunications Penetration Overview; Fixed Line
Table: Regional Fixed-Line Penetration: Mobile
Table: Regional Mobile Penetration: Internet Use
Table: Regional Internet Use Penetration: Telecoms Business Environment Ratings Methodology; Ratings Overview; Weighting; Weighting; Indicators; Indicators; Country Snapshot: Kenya Demographic Data; Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030: Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030: Section 3: Labour Market And Spending Power
Table: Consumer Expenditure, 2000-2012 (US$): BMI Telecoms Industry Glossary
Table: Telecommunications Glossary Of Terms: BMI Telecommunications Forecasting & Sourcing; How We Generate Our Industry Forecasts; Telecommunications Industry Forecast Table: Key Indicators; Business Environment Ratings; Sources

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