Stoats Porridge Bars case study: fusing traditional cooking, healthy eating trends

Stoats Porridge Bars case study: fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand

Published By: Datamonitor
June 2009
R313-51645
Online Download $295.00
Global Site License $737.50

Description

Introduction

This report on Stoats Porridge Bars forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how an entrepreneurial start up is fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Table of Contents

DATAMONITOR VIEW: CATALYST; SUMMARY; ANALYSIS; Introduction; Stoats' focus on healthy convenience aligns it well with prevailing consumer trends; Porridge scores well on the Glycemic index potentially boosting sales further; Stoats porridge offers natural and organic ingredients used in a simple recipe; Stoats has a compelling brand story that appeals to media outlets and consumers; The company's name is taken from Scottish vernacular further adding to its authenticity narrative; Stoats has intelligently used PR events to garner publicity and consumer awareness; Stoats has recently moved into manufacturing retail-friendly, convenience products; The UK cereal bar market is attractive in value but poses several commercial obstacles; The UK cereal bar market is dominated by two large agents; The popularity of private label cereal bars is a problem for all branded producers; Selling Stoats convenience format porridge bars in Scottish golf clubs is an ideal approach; Conclusions
APPENDIX: Case study series; Methodology; Secondary sources; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
List of Tables: Table 1: Cereal bar market value (US$ m), 2003-2008, UK; Table 2: Cereal bar market share (% value), 2003-2008, UK
List of Figures: Figure 1: The Stoats porridge business targets numerous outdoor events and festivals

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PUBLICATION: Stoats Porridge Bars case study: fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand
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MindBranch, Inc., 131 Ashland St., Suite 200 North Adams, MA 01247 tel: 800-774-4410 fax: +1-413-664-9791 www.mindbranch.com