Dietary Supplement Market Trends & Opportunities
Published By: Datamonitor
June 2009
R313-52282
Online Download $995.00 Global Site License $2,487.50
Description

Introduction
This presentation, which takes a global perspective but focuses on the US, provides a dietary supplement market overview and then explores consumer attitudes toward dietary supplements. It then profiles the product and market trends including product innovations
Scope- A conference presentation given by Datamonitor's New Consumer Insight (NCI) and Product Launch Analytics (PLA) analysts in April 2009
- This presentation combines consumer trend analysis with market observations
Highlights
Consumers in the US have a more favorable view toward supplements than Europeans or Asians
Age is no longer as big a factor for sleep aids as it once was. Prescription sleep aid use among 18-24-year olds has tripled over the last 10 years in the USA
Reasons to Purchase- Understand how consumer attitudes are likely to affect future purchase decisions
- Access unique survey insight to understand why, and to what extent, consumers are drawn to differing types of dietary supplements
Please note: this is delivered as a Zip file.
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Table of Contents
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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