Sony Corporation is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices for consumer and industrial markets. The company develops, produces, manufactures and markets home-use game consoles and software. It is also engaged in the development, production, manufacture and distribution of recorded music in all commercial formats and musical genres. Sony develops, produces, manufactures, markets, distributes and broadcasts image-based software, including film, video and television.

Aruvian Research presents Analysis of Sony Corporation. A complete and comprehensive analysis of Sony, the world's leading electronics company, includes an overview of the electronics industry in the United States, a PEST Framework Analysis of the US Electronics Industry, and then moves on to analyzing the company itself.

Company analysis from Aruvian includes a history of Sony, a business segment analysis of the segments Sony operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors namely Koninklijke Philips Electronics NV and Matsushita Electric Industrial Co Ltd.

A financial analysis of Sony is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more.

A SWOT Framework Analysis of Sony Corporation completes this in-depth company analysis.

A. Executive Summary

B. Looking at the Industry

B.1 Industry Definition

B.2 Brief Profile of the US Electronics Industry

B.3 Impacts on the Industry

B.4 Challenges Facing the Industry

B.5 Future Perspective

C. US Electronics Industry - PEST Framework Analysis

C.1 Political Aspects

C.2 Economic Aspects

C.3 Social Aspects

C.4 Technological Aspects

D. Looking at Sony Corporation

D.1 Company Profile

D.2 History of the Company

D.3 Ownership Pattern in the Company

D.4 Corporate Hierarchy

D.5 Organizational Divisions

D.6 Profiling the Key Executives

D.7 Products & Services

D.8 Corporate Strategies

D.9 Recently in the News

E. Looking at Business

E.1 Business Segments

E.2 Geographical Segments

E.3 Mergers & Acquisitions Profile

E.4 Company Subsidiaries

F. Sony Corporation: SWOT Framework Analysis

F.1 Strengths to Build Upon

F.2 Weaknesses to Overcome

F.3 Opportunities to Exploit

F.4 Threats to Overcome

G. Profiling the Competition

G.1 Koninklijke Philips Electronics NV

G.2 Toshiba

H. Sony Corporation - Financial Analysis

H.1 Current Financials

H.2 Balance Sheet

H.3 Profit & Loss Statement

H.4 Ratio Analysis

I. Sony Corporation: Future Perspective

J. Appendix

K. Glossary of Terms