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Business of Consumer Book Publishing 2009

Published By: Simba Information - Reports
July 2009
R3481-73
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Hard Copy Mail Delivery   $3,195.00 (Subject to Shipping Charges)
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Description

Business of Consumer Book Publishing 2009 is the latest edition of Simba’s flagship market intelligence report for the U.S. trade book publishing industry.

This all-new edition contains the valuable trade book information leading publishers, printers and retailers have come to rely on year after year:

  • Simba’s in-depth multi-year analysis of three major bestseller lists—the New York Times, USA Today and Publishers Weekly—featuring inside information about how and why the strongest titles, authors, imprints and categories performed as well as they did.

  • Profiles of 20 leading trade book publishers, with updated financials and discussion of current strategic initiatives for each company.

  • Simba’s signature examination of 17 major subject categories, with a 5-year statistical analysis showing title output and sales growth for each, as well as projections and informed insights on which categories will drive and hamper market expansion and which publishers will benefit most.

  • Fresh analysis and perspective about critical trends facing trade book publishers today, including the growing influence of the Internet on all parts of the publishing process, the challenge to encourage reading in a society increasingly pressed for time, and the price wars fueling competition between book superstores and big box stores.

  • Coveted demographic information—compiled from Simmons Market Research Bureau’s trusted National Consumer survey which determines exactly who’s buying the books and where they are buying them.

  • And more

Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:

  • Art
  • Biography
  • Business
  • Classic literary fiction
  • Computers/Technology books
  • Cookbooks
  • Graphic novels
  • Health & fitness
  • How-to
  • Mystery
  • Political commentaries/current events
  • Reference
  • Religious/inspirational
  • Romance
  • Science fiction/fantasy
  • Self-help
  • Sports
  • Travel

We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Houghton Mifflin Harcourt Trade & Reference Publishers, Hyperion Books, Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & Sons Inc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.

Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.

This report is a “must-have” for any executive who wants to stay on top of a rapidly changing market. Can you afford to make decisions without access to the same market intelligence that your competitors are using?

Table of Contents
Table of Contents


Methodology


Executive Summary


Chapter 1: Overview of the U.S. Consumer Book Market
Introduction
Trade Industry Performance: Then and Now
AAP: Category Performance in 2008
Adult Hardcover
Adult Trade Paperback
Adult Mass Market
Children’s & Young Adult Hardcover
Children’s & Young Adult Paperback
Audiobooks
Electronic Books
Religious Books
Leading U.S. Consumer Book Publishers
Random House
Penguin Group
Scholastic
HarperCollins
Simon & Schuster
Hachette Book Group
Harlequin
John Wiley & Sons
Macmillan
Thomas Nelson
Encyclopaedia Britannica
Rodale
Hyperion
Houghton Mifflin
Andrews McMeel
Workman Publishing
McGraw-Hill
Tyndale House
Health Communications Inc.
Kensington Publishing


Table 1.1: Growth of the Consumer Book Publishing Industry, 2006-2009P
Table 1.2: Domestic Net Sales of Consumer Books by Book Type, 2007-2008
Table 1.3: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months
Table 1.4: Consumer Book Publishers, U.S.-Only Revenue Growth, 2007E-2009P


Chapter 2: Current Trends in Consumer Book Publishing
Introduction
Casualties of the Price War
More Are Buying Less
The Growing Power of Bestselling Authors
Popular Culture Feeding Books
Publishers May Soon Lose Negotiating Heft with Retailers
Internet Content Continuing to Gnaw the Industry
Finding New Business Models
Other Trends
Profits Among Leading Trade Publishers
Mergers & Acquisitions Still Relatively Silent
New Imprints and Business Expansion
2008 Bestsellers
Top Performing Books
New Books
Top Titles Overall
Top Authors
Top Imprints
Top Categories
Consolidation of Success: Top Authors, Imprints Carrying More Books
New York Times Bestsellers
Publishers Combat Global Book Piracy


Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months
Table 2.2: Publishers’ Profitability, 2008 vs. 2007
Table 2.3: Key M&A Activity, 2006-Q1 2009
Table 2.4: Number of New Titles on Lists January-December 2008
Table 2.5: Total New Titles by Class January-December 2008
Table 2.6: Top 50 New Titles, January-December 2008
Table 2.7: Best Performing Books, 2004-2008
Table 2.8: Total Number of Titles on Lists, January-December 2008
Table 2.9: Top 50 Titles, January-December 2008
Table 2.10: Best Performing Authors, 2004-2008
Table 2.11: Top 50 Authors, January-December 2008
Table 2.12: Best Performing Imprints, 2004-2008
Table 2.13: Top 50 Imprints, January-December 2008
Table 2.14: Best Performing Categories, 2004-2008
Table 2.15: Top 50 Categories, January-December 2008
Table 2.16: Average Weeks on Lists, 2004-2008
Table 2.17: Average Titles Per Author on Lists, 2004-2008
Table 2.18: Average Titles Per Imprint, 2004-2008
Table 2.19: Top 50 Titles, New York Times, January-December 2008
Table 2.20: New to Database, Dec. 2007-Dec. 2008
Table 2.21: “Special 301” Recommendations: IIPA 2007 Estimated Trade Losses Due to Copyright Piracy


Chapter 3: Trade Book Publishing: Category Analysis
Introduction
Category Performance
General Title Output
Art Books
Size of the Art Book Category and Title Output
Five-Year Art Book Trends: Format, Segment, Performance
Key Art Book Publishers
Abbeville Press Inc.
Abrams Books
Dorling Kindersley
Hachette
Taschen
Biographies
Size of the Biography Book Category and Title Output
Five-Year Biography Book Trends: Format, Segment, Performance
Key Biography Book Publishers
HarperCollins
Penguin Group (USA)
Random House
Simon & Schuster
Business Books
Size of the Business Book Category and Title Output
Five-Year Business Book Trends: Format, Segment, Performance
Key Business Book Publishers
John Wiley & Sons
HarperCollins
McGraw-Hill
Hachette
Random House
Classic Literary Fiction
Size of the Classic Literary Fiction Market and Title Output
Classic Literary Fiction Trends: Format, Segment, Performance
Key Classic Literary Fiction Book Publishers
Houghton Mifflin
Oxford University Press
Penguin Group
Random House
Simon & Schuster
Computer/Technology Books
Size of the Computer Book Market and Title Output
Key Computer Book Publishers
Cengage Learning
McGraw-Hill
Microsoft Press
Pearson
John Wiley & Sons
Cookbooks
Size of the Cookbook Market and Title Output
Five-Year Cookbook Trends: Format, Segment, Performance
Key Cookbook Publishers
Hachette
John Wiley & Sons
Random House
Rodale Press
Simon & Schuster
Graphic Novels
Size of the Graphic Novel Market and Title Output
Five-Year Graphic Novels Trends: Format, Segment, Performance
Key Graphic Novel Publishers
Dark Horse Comics
DC Comics
Marvel Enterprises Inc.
Random House (Del Rey)
Tokyopop
Viz Graphic Novels
Health & Fitness Books
Size of the Health & Fitness Book Market Title and Output
Five-Year Health & Fitness Trends: Format, Segment, Performance
Key Health & Fitness Book Publishers
HarperCollins
John Wiley & Sons
Penguin Group
Random House
Rodale
Simon & Schuster
Mystery Books
Size of Mystery Book Market Title and Output
Five-Year Mystery Book Trends: Format, Segment, Performance
Key Mystery Book Publishers
Hachette
Penguin Group
Random House
Simon & Schuster
St. Martin’s Press
Political Commentary/Current Events
Size of the Political Commentary/Current Events Book Market & Title Output
Political Commentary Book Trends: Format, Segment, Performance
Key Political Commentary/Current Events Book Publishers
HarperCollins
Penguin Group
Perseus Books (PublicAffairs)
Random House
Simon & Schuster
Reference Books
Size of the Reference Book Market and Title Output
Five-Year Reference Book Trends: Format, Segment, Performance
Key Reference Book Publishers
Encyclopaedia Britannica
HarperCollins
Houghton Mifflin Harcourt
Pearson
John Wiley & Sons
Religious/Inspirational Books
Size of the Religious/Inspirational Book Market and Title Output
Five-Year Religious Book Trends: Format, Segment, Performance
Key Religious Book Publishers
Baker Publishing Group
HarperCollins
Random House
Thomas Nelson
Tyndale House Publishing
Romance Books
Size of the Romance Book Market and Title Output
Five-Year Romance Book Trends: Format, Segment, Performance
Key Romance Book Publishers
Harlequin
HarperCollins
Kensington Books
Penguin Group
Random House
Science Fiction/Fantasy Books
Size of the Sci-Fi/Fantasy Book Market and Title Output
Five-Year Sci-Fi/Fantasy Book Trends: Format, Segment, Performance
Key Science Fiction/Fantasy Book Publishers
Penguin Group
Random House
Scholastic
Simon & Schuster
Tor Books
Self-Help Books
Size of the Self-Help Book Market and Title Output
Five-Year Self-Help Book Trends: Format, Segment, Performance
Key Self-Help Book Publishers
HarperCollins
Health Communications Inc.
Penguin Group
Random House
Simon & Schuster
Sports Books
Size of the Sports Book Market and Title Output
Five-Year Sports Book Trends: Format, Segment, Performance
Key Sports Book Publishers
HarperCollins
Random House
Simon & Schuster
Travel Books
Size of the Travel Book Market and Title Output
Five-Year Travel Book Trends: Format, Segment, Performance
Key Travel Book Publishers
Globe Pequot Press
Random House
Rough Guides
John Wiley & Sons


Table 3.1: Bookstore Responses: Performance of Key Categories in 2008
Table 3.2: How Bookstores Plan to Stock Different Categories in 2009
Table 3.3: Category Performance for First Four Months 2009
Table 3.4: Estimated Revenue of Market Categories, 2008
Table 3.5: Estimated Size of Market Categories, 2009
Table 3.6: Title Output by Category, 2008P
Table 3.7: Estimated Size of the Art Book Market by Revenue, 2005-2009P
Table 3.8: New Art Titles vs. All New Titles Released, 2004-2008
Table 3.9: Five-Year Trend: Art by Consolidated Rating, 2004-2008
Table 3.10: Format and Segment Trends: Art, 2004-2008
Table 3.11: Art Book Imprints, January-December 2008
Table 3.12: Bestselling Art Books, 2008
Table 3.13: Estimated Size of the Biography Book Market by Revenue, 2005-2009P
Table 3.14: New Biography Titles vs. All New Titles Released, 2004-2008
Table 3.15: Five-Year Trend: Biography and Autobiography by Consolidated Rating
Table 3.16: Format and Segment Trends: Biographies, 2004-2008
Table 3.17: Top 20 Biography Book Imprints, January-December 2008
Table 3.18: Bestselling Biography Books, 2008
Table 3.19: Estimated Size of the Business Book Market by Revenue, 2005-2009P
Table 3.20: New Business Titles vs. All New Titles Released, 2004-2008
Table 3.21: Five-Year Trend: Business & Economics by Consolidated Rating
Table 3.22: Format and Segment Trends: Business, 2004-2008
Table 3.23: Top 20 Business Book Imprints, January-December 2008
Table 3.24: Bestselling Business Books, 2008
Table 3.25: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2005-2009P
Table 3.26: New Classic Literary Fiction Titles vs. All New Titles Released, 2004-2008_ 109
Table 3.27: Five-Year Trend: Classic Literary Fiction by Consolidated Rating
Table 3.28: Format and Segment Trends: Classic Literary Fiction, 2004-2008
Table 3.29: Classic Literary Fiction Book Imprints, January-December 2008
Table 3.30: Bestselling Classic Literary Fiction Books, 2008
Table 3.31: Estimated Size of the Computer Book Market by Revenue, 2005-2009P
Table 3.32: New Computer Titles vs. All New Titles Released, 2004-2008
Table 3.33: Estimated Size of the Cookbook Market by Revenue, 2005-2009P
Table 3.34: New Cookbook Titles vs. All New Titles Released, 2004-2008
Table 3.35: Five-Year Trend: Cookbooks by Consolidated Rating
Table 3.36: Format and Segment Trends: Cookbooks, 2004-2008
Table 3.37: Top 20 Cookbook Imprints, January-December 2008
Table 3.38: Bestselling Cookbooks, 2008
Table 3.39: Estimated Size of the Graphic Novel Market Revenue, 2005-2009P
Table 3.40: New Graphic Novel Titles vs. All New Titles Released, 2004-2008
Table 3.41: Five-Year Trend: Graphic Novels by Consolidated Rating
Table 3.42: Format and Segment Trends: Graphic Novels, 2004-2008
Table 3.43: Graphic Novel Imprints, January-December 2008
Table 3.44: Bestselling Graphic Novels, 2008
Table 3.45: Estimated Size of the Health & Fitness Book Market by Revenue, 2005-2009P
Table 3.46: New Health & Fitness Titles vs. All New Titles Released, 2004-2008
Table 3.47: Five-Year Trend: Health & Fitness by Consolidated Rating
Table 3.48: Format and Segment Trends: Health & Fitness, 2004-2008
Table 3.49: Top 20 Health & Fitness Book Imprints, January-December 2008
Table 3.50: Bestselling Health & Fitness Books, 2008
Table 3.51: Estimated Size of the Mystery Book Market by Revenue, 2005-2009P
Table 3.52: New Mystery Titles vs. All New Titles Released, 2004-2008
Table 3.53: Five-Year Trend: Mystery by Consolidated Rating
Table 3.54: Format and Segment Trends: Mystery, 2004-2008
Table 3.55: Top 20 Mystery Book Imprints, January-December 2008
Table 3.56: Bestselling Mystery Books, 2008
Table 3.57: Estimated Size of the Political Commentary/Current Events Book Market by Revenue, 2005-2009P
Table 3.58: New U.S. Political Science Titles vs. All New Titles Released, 2004-2008
Table 3.59: Five-Year Trend: Political Commentaries by Consolidated Rating
Table 3.60: Format and Segment Trends: Political Commentary, 2004-2008
Table 3.61: Top 20 Political Commentary/Current Events Book Imprints, January-December 2008
Table 3.62: Bestselling Political Books, 2008
Table 3.63: Estimated Size of the Reference Book Market by Revenue, 2005-2009P
Table 3.64: New Reference Titles vs. All New Titles Released, 2004-2008
Table 3.65: Five-Year Trend: Reference by Consolidated Rating
Table 3.66: Format and Segment Trends: Reference, 2004-2008
Table 3.67: Reference Imprints, January-December 2008
Table 3.68: Bestselling Reference Books, 2008
Table 3.69: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2005-2009P
Table 3.70: New Religious/Inspirational Titles vs. All New Titles Released, 2004-2008_ 169
Table 3.71: Five-Year Trend: Religious/Inspirational by Consolidated Rating
Table 3.72: Format and Segment Trends: Religious/Inspirational, 2004-2008
Table 3.73: Top 20 Religion Imprints, January-December 2008
Table 3.74: Bestselling Religious Books, 2008
Table 3.75: Estimated Size of the Romance Book Market by Revenue, 2005-2009P
Table 3.76: New Romance Titles vs. All New Titles Released, 2004-2008
Table 3.77: Five-Year Trend: Romance by Consolidated Rating
Table 3.78: Format and Segment Trends: Romance, 2004-2008
Table 3.79: Top 20 Romance Imprints, January-December 2008
Table 3.80: Bestselling Romance Books, 2008
Table 3.81: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2005-2009P
Table 3.82: New Science Fiction Titles vs. All New Titles Released, 2004-2008
Table 3.83: New Fantasy Titles vs. All New Titles Released, 2004-2008
Table 3.84: Five-Year Trend: Science Fiction by Consolidated Rating
Table 3.85: Five-Year Trend: Fantasy by Consolidated Rating
Table 3.86: Format and Segment Trends: Science Fiction, 2004-2008
Table 3.87: Format and Segment Trends: Fantasy, 2004-2008
Table 3.88: Top 20 Science Fiction Imprints, January-December 2008
Table 3.89: Top 20 Fantasy Imprints, January-December 2008
Table 3.90: Bestselling Science Fiction Books, 2008
Table 3.91: Bestselling Fantasy Books, 2008
Table 3.92: Estimated Size of the Self-Help Book Market by Revenue, 2005-2009P
Table 3.93: New Self-Help Titles vs. All New Titles Released, 2004-2008
Table 3.94: Five-Year Trend: Self-Help by Consolidated Rating
Table 3.95: Format and Segment Trends: Self-Help, 2004-2008
Table 3.96: Top 20 Self-Help Imprints, January-December 2008
Table 3.97: Bestselling Self-Help, 2008
Table 3.98: Estimated Size of the Sports Book Market by Revenue, 2005-2009P
Table 3.99: New Sports Titles vs. All New Titles Released, 2004-2008
Table 3.100: Five-Year Trend: Sports by Consolidated Rating
Table 3.101: Format and Segment Trends: Sports, 2004-2008
Table 3.102: Top 20 Sports Imprints, January-December 2008
Table 3.103: Bestselling Sports Books, 2008
Table 3.104: Estimated Size of the Travel Book Market by Revenue, 2005-2009P
Table 3.105: New Travel Titles vs. All New Titles Released, 2004-2008
Table 3.106: Five-Year Trend: Travel by Consolidated Rating
Table 3.107: Format and Segment Trends: Travel, 2004-2008
Table 3.108: Travel Imprints, January-December 2008
Table 3.109: Bestselling Travel Books, 2008


Chapter 4: Book Buyer Demographics
Introduction
Who’s Buying The Books?
Gender and Race
Age Breakdown
Buyers of Books by Education Level
Household Income
Employment Status
Readers & Advertising


Table 4.1: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 4.2: Overview of Book Purchasing Population (U.S. Adults): Customer Trends
Table 4.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender
Table 4.4: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race
Table 4.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
Table 4.6: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level
Table 4.7: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income
Table 4.8: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status
Table 4.9: Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S. Adult Population
Table 4.10: Overview of Attitudes and Opinions on Advertising Among Readers and the General U.S. Adult Population


Chapter 5: Forecasts & Conclusions
Conclusions
Adult Hardcover
Adult Paperback
Adult Mass Market
Children’s Hardcover
Children’s Paperback
Audiobooks
Religious Books
Electronic Books
Recommendations


Table 5.1: Net Consumer Book Sales, 2005-2009P
Table 5.2: Size of Market Categories, 2009P


Profiles of Leading Publishers
Andrews McMeel Publishing
Dark Horse Comics
Encyclopaedia Britannica
Hachette Book Group USA
Harlequin Enterprises
HarperCollins Publishers
Harry N. Abrams
Health Communications Inc.
Houghton Mifflin Harcourt Trade & Reference Publishers
Hyperion Books
Kensington Publishing Corp.
Macmillan
Meredith Corp.
Penguin Group (USA)
Random House Inc.
Rodale Inc.
Scholastic
Simon & Schuster Inc.
Thomas Nelson
John Wiley & Sons Inc.
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