Industry Research Reports and Market Analysis at MindBranch.com

Enterprises Need to Say “I Do” to the Marriage of CRM and Social Media

Published By: Yankee Group
June 2009
R388-3177
Online Download   $995.00
Global Site License   $2,295.00
Description

This year social media will solidify its place within the realm of traditional business applications. Although social media is a disruptive technology, its real benefit will come when businesses incorporate it within day-to-day customer life cycle processes to engage in real-time customer conversations.

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PUBLICATION:   Enterprises Need to Say “I Do” to the Marriage of CRM and Social Media
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