Industry Research Reports and Market Analysis at MindBranch.com

Mobile Instant Messaging

Published By: Informa Media and Telecom
May 2007
R443-247
PDF E-mail From Publisher   $3,375.00
Description

This report is essential reading for all participants in the MIM value chain; it clearly outlines the strategies that have already been trialled and the new strategies that are being embraced as part of the MIM evolution.

Key Coverage
  • What are the main reasons for mobile operators offering instant messenger
  • What mobile operators' concerns
  • What is the value of mobile instant messenger as an additional message generating service to the operator
  • How are operators approaching mobile instant messenger
  • How do operators' mobile instant messenger strategies' differ according to region
  • What impact will the GSMA's personal IM initiative have on mobile instant messenger deployment worldwide?
Market data
  • Mobile operator strategies; learn what the strategies which mobile operators are undertaking and why
  • Mobile instant messaging business models: asses the potential strategies available to adopt in your current and future business strategy
  • Enabling technology: Examine the technologies which make mobile instant messaging possible. Operating systems and user interfaces, and how they impact the uptake of mobile instant messenger. Embedded versus downloadable MIM clients - impact on take up
Key issues addressed
  • Mobile operator strategies
  • Interoperability and interconnect issues
  • Business models
  • Mobile advertising
  • Enabling technology
  • Future roadmaps


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Table of Contents
CHAPTER 1 MARKET OVERVIEW
Data and mobile messaging
Figure 1.1: Total global mobile subscribers by region 2007-2012
Mobile messaging market
Figure 1.2: Global mobile messaging users by region, 2007-2012
Figure 1.3: Global mobile messaging traffic by region, 2007-2012
Figure 1.4: Global mobile messaging revenues by region, 2007-2012
Figure 1.5: Global mobile messaging revenues by application type, 2007-2012
Mobile instant messaging (MIM)
Factors encouraging take-up of MIM
Issues to resolve
Types of MIM services
Figure 1.6: Fixed-branded MIM service
Figure 1.7: Co-branded MIM service
Figure 1.8: White-label powered by third party MIM service
Protocol decisions
Figure 1.9: Selected personal IM mobile operator members
Fixed-line branded MIM services
Evolving from SMS to MIM
Mobile operator-developed MIM services
Which version of MIM?
Taking MIM forward
CHAPTER 2 VALUE CHAIN AND STRATEGIES
Personal IM initiative
The mobile instant messaging (MIM) value chain
Figure 2.1: Mobile IM value chain
Pricing models
Bundled flat-rate packages
Advertising-funded models
Enhanced functionality potential of MIM
Payment for utilities
Mobile instant messenger provider profiles
Colibria
Followap/NeuStar
PICA
Figure 2.2: PICA-brand MIM client
OZ Communications
Figure 2.3: OZ Communications MIM client
Fastmobile
eBuddy
Figure 2.4: eBuddy WAP-based IM service
MSN mobile eBuddy
Miyowa
Fixed-line IM providers
Table 2.5: Internet-based IM figures 2006
Windows Live Messenger
Yahoo Messenger
Google Talk
AOL (AIM)
Figure 2.6: Mobile instant messaging partnerships
CHAPTER 3 REGIONAL STRATEGIES AND FORECASTS
MIM usage and regional adoption
Figure 3.1: Global mobile IM traffic
Figure 3.2: Number of subscribers who have used an IM service on their mobile device
North America
Cingular Wireless
Figure 3.3: Cingular IM bundles
Virgin Mobile USA
Verizon Wireless
Figure 3.4: Verizon MIM pricing packages
T-Mobile USA
Figure 3.5: T-Mobile USA IM pricing plans
Europe
Vodafone/SFR
Bouygues Telecom
Figure 3.6: Bouygues Telecom IM pricing plans
Orange
Figure 3.7: Orange Messenger by Windows Live IM application
3 UK
Turkcell
Figure 3.8: Turkcell IM prices
Figure 3.9: Selected European mobile operators’ MIM services
Asia Pacific
PICA/Tencent
Globe Telecom
Maxis
StarHub
India
Africa and Middle East
South Africa
Egypt
Future roadmaps
Figure 3.10: Global Mobile IM users by region
Figure 3.11: Global mobile IM revenues 2007-2012
MIM solutions
Competing strategies: MMG vs. GSMA Personal IM
Generating revenues
CHAPTER 4 TECHNOLOGY
Interoperability
SIP and IMS interoperability trials
MIM interoperability initiative
3G networks
MIM and presence services (IMPS)
Figure 4.1: Mobile IM partnerships
Technical complexity of MIM
Technical presence management
Standards
SIMPLE working group
XMPP
Wireless Village
Figure 4.2: iFollow platform
Handsets and devices
Downloaded and pre-installed IM clients
Network and handset interoperability
Figure 4.3: Oz Communications IM client on the Nokia E62
Figure 4.4: Selected handsets that support IM/Chat
Figure 4.5: IM on the Nokia N80
IM software providers
Figure 4.6: Agile IMPS
J2ME
Figure 4.7: Estimated Java penetration (%) by handset tier
Figure 4.8: Total number of devices in the market that have IM clients
CHAPTER 5 CONCLUSIONS
Future roadmaps
Figure 5.1: Rated importance of mobile advertising campaign types
Figure 5.2: Advertising revenue from MIM solutions 2007-2012
APPENDIX 1Q07 INDUSTRY SURVEY RESULTS
Introduction
Figure A1: What is your company’s primary role?
Figure A2: Where is your office located?
Figure A3: Which of these pricing models do you think is most applicable to mobile IM?
Figure A4: Please rate the following statements depending on whether you agree or disagree with them
Figure A5: Rate the following statements depending on whether you agree of disagree with them
Figure A6: Rate the following statements depending on whether you agree of disagree with them
Figure A7: Please rate each of these issues in relation to the barrier they represent to mobile IM take-up
Figure A8: What do you see as the three main ‘hot issues’ for the development of the mobile IM market over the next three years?
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