The Social Telco

The Social Telco

Published By: Ovum Plc
June 2009
R464-1303
Online Download $350.00
Global Site License $875.00

Description

Fixed telcos are failing to capture young people as customers. Teenagers communicate through a variety of means which bypass the fixed telco altogether and take these behaviours with them when they go on to university and/or working life.

Table of Contents

Executive summary: In a nutshell; Ovum view; Introduction; Defining the social telco; Drivers for social telco activities; Two major reasons why telcos need to become social; Users migrating to other platforms; Lack of effective innovation on the part of telcos; Solving the two major challenges; Two primary aims of social telco activities; Creating alternative channels and business models for telco services; Enabling true innovation that leverages telco functionality; Social telco activities; Engaging customers through Web 2.0 sites is just the beginning; The focus should be on service exposure with effective controls; Part and parcel of telco transformation efforts; A difficult balance between openness and control; BT’s acquisition of Ribbit provides an interesting case study; Two new service models; Enabling new business models; Not all services will be developed in this way; Not just a fixed or consumer strategy; Social telco is for mobile operators and enterprises too; Third-party tools often part of the solution; IBM, Oracle and Alcatel-Lucent among the vendors; Examples and case studies; Most telcos’ strategies are in the early stages; Vodafone Connect to Friends; Chunghwa Telecom mash-up competition; Telecom Italia
List of Figures: Figure 1: Changing communication preferences for 15-25 year olds

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PUBLICATION: The Social Telco
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	Online Download	$350.00
	Global Site License	$875.00
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MindBranch, Inc., 131 Ashland St., Suite 200 North Adams, MA 01247 tel: 800-774-4410 fax: +1-413-664-9791 www.mindbranch.com