Industry Research Reports and Market Analysis at MindBranch.com

Convenience Foods - France

Published By: Mintel International Group Ltd.
May 2009
R560-3894
Online Download   $990.00
Hard Copy Mail Delivery   $990.00 (Subject to Shipping Charges)
Global Site License   $1,485.00
Description

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

Each report contains comprehensive analysis into:
  • Market sizes
  • Market trends
  • Leading manufacturers
  • Consumer trends
  • Sales forecasts
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
Table of Contents
ISSUES IN THE MARKET
Definition
Consumer research
Abbreviations
MARKET IN BRIEF
A nation of gastronomes?
Quality rules
Innovation boosts soup sales
Future
INTERNAL MARKET ENVIRONMENT
Key points
Eating for pleasure - and health
Diet and health goes political
Can't cook - but want to cook?
Regional and premium key drivers - but ethnic gains ground
Celebrity endorsement wins fans
Equipped for convenience
Figure 1: Ownership of microwave ovens, freezers and combined fridge/freezers, by country, 2008
Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge/freezers, 2004-08
Figure 3: Ownership of microwave ovens, freezers and combined fridge/freezers, by demographic subgroup,
2008
Not a takeaway nation
Figure 4: Trends in frequency of eating fast foods and eating out, 2004-08
BROADER MARKET ENVIRONMENT
Key points
Rethinking the youth strategy
Figure 5: Trends in French population, by age, 2003-13
Pressure of work lessens time for cooking
Figure 6: Trends in French employment, by gender, 2002-06
Figure 7: Comparison of working hours, 2004 and 2007
Rising demand for smaller formats
Figure 8: The changing French household structure, 2003-07
Economic climate
Figure 9: Trends in French PDI, consumer expenditure and GDP, at current prices, 2003-13
WHO’S INNOVATING?
Key points
Innovation keeps it fresh
Figure 10: Percentage of new product launches of selected convenience foods, by country, 2006-08
Own-label vs brands
Figure 11: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
Convenience first - healthiness later
Figure 12: Number of new product launches in convenience foods in France, by positioning, 2006-08
New product trends
The onward march of single-serve
A lighter touch
Going for the gourmets
Flavours go global
French regional continues to play well
Healthy now the bottom line
If you must snack, then snack well…
MARKET SIZE, SEGMENTATION AND FORECAST
Key points
Plats cuisinés call the shots
Ready meals
Figure 13: French retail value sales of ready meals, at current and constant prices, 2004-14
Chilled puts in positive performance
Figure 14: French retail value sales of ready meals, by type, 2006-08
Short shelf-life
Into the frying pan
Pizza
Figure 15: French retail value sales of pizza, at current and constant prices, 2004-14
Figure 16: French retail value sales of pizza, by type, 2006-08
Soup
Figure 17: French retail value sales of soup, at current and constant prices, 2004-14
Figure 18: French retail value sales of soup, by type, 2006-08
Cooking sauces
Figure 19: French retail value sales of cooking sauces, at current and constant prices, 2004-14
Figure 20: French retail value sales of cooking sauces, by type, 2006-08
Prospects
Factors used in the forecast
MARKET SHARE
Key points
Maggi rules frozen - but own-label makes headway
Figure 21: Manufacturers’/brand shares in frozen ready meals, value, 2006-08
Fleury Michon rules chilled - but own-label looms ever larger
Figure 22: Manufacturers’/brand value shares in chilled single-portion ready meals, 2006-08
Buitoni dominates in pizza
Figure 23: Manufacturers’/brand value shares in frozen pizza, 2006-08
Other sectors
COMPANIES AND PRODUCTS
Fleury Michon
Marie Groupe Uniq
Nestlé
Findus
Weight Watchers
Other suppliers
THE CONSUMER - PAN-EUROPEAN OVERVIEW
Key points
Fine eating gives way to convenience
Figure 24: Use of selected foods, by country, 2008
And the French eat as regularly as everyone else (almost)
Figure 25: Frequency of consumption of selected convenience foods, by country, 2008
THE CONSUMER - TRENDS IN FRANCE
Key points
Winners and losers
Figure 26: Trends in penetration and usage of selected convenience foods in France, 2004-08
Loyal consumers are eating more
THE CONSUMER - USERS OF CONVENIENCE FOODS
Key points
It's very much a 'man thing'
Lack of interest from over 50s
Detailed demographics
Figure 27: Penetration of using convenience foods, by demographic sub-group, 2008
Figure 28: Penetration and frequency of using ready meals, by demographic sub-group, 2008
Figure 29: Penetration and frequency of using pizza, by demographic sub-group, 2008
Figure 30: Penetration and frequency of using soup, by demographic sub-group, 2008
Figure 31: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
THE CONSUMER - ATTITUDES
Key points
A nation of would-be cooks in a hurry?
Figure 32: Attitudes towards cooking and meal occasions, by country, 2008
It's quality that counts
Figure 33: Attitudes towards food quality, by country, 2008
APPENDIX: RESEARCH METHODOLOGY
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PUBLICATION:   Convenience Foods - France
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