Convenience Foods - Germany
Published By: Mintel International Group Ltd.
May 2009
R560-3895
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Description
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
Each report contains comprehensive analysis into:
- Market sizes
- Market trends
- Leading manufacturers
- Consumer trends
- Sales forecasts
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
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Table of Contents
- ISSUES IN THE MARKET
- Definition
- Consumer research
- Abbreviations
- MARKET IN BRIEF
- Steady market growth continues
- Convenience foods face competition from fast foods and takeaways
- Suppliers push forward with high NPD activity
- The freshness appeal works well for Frosta and Apetito
- Growth rates will slow in 2009
- INTERNAL MARKET ENVIRONMENT
- Key points
- The right choice?
- Cooking skills in decline
- Weekend eating habits
- Growing importance of takeaways and fast foods
- Figure 1: Trends in frequency of eating fast foods and eating out, 2004-08
- Microwave ownership increases
- Figure 2: Ownership of microwave ovens, freezers and combined fridge/freezer, by country, 2008
- Figure 3: Trends in ownership of microwave ovens, freezers and combined fridge/freezer, 2004-08
- Microwave and freezer ownership linked to affluence and families
- Figure 4: Ownership of microwave ovens, freezers and combined fridge/freezer, by demographic subgroups,
- 2008
- BROADER MARKET ENVIRONMENT
- Key points
- Ageing population hampers growth
- Figure 5: Trends in German population, by age, 2003-13
- Premium foods not sought after as economy declines
- Figure 6: Trends in German employment, by gender, 2002-12
- Figure 7: Trends in German PDI, consumer expenditure and GDP, at current prices, 2003-13
- One-person households drive demand
- Figure 8: Trends in number of German households, by size, 2003-07
- WHO’S INNOVATING?
- Key points
- Figure 9: Percentage of new product launches of selected convenience foods, by country, 2006-08
- Figure 10: Number of new product launches in convenience foods in Germany, by positioning, 2006-08
- Figure 11: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
- MARKET SIZE, SEGMENTATION AND FORECAST
- Key points
- Ready meals
- Figure 12: German retail value sales of ready meals, at current and constant prices, 2004-14
- Figure 13: German retail value sales of ready meals, by type, 2006-08
- Ambient ready meals still big
- New healthier frozen options
- Pizza
- Figure 14: German retail value sales of pizza, at current and constant prices, 2004-14
- Figure 15: German retail value sales of pizza, by type, 2006-08
- Figure 16: German retail value sales of pizza, by type, 2006-08
- Soup
- Figure 17: German retail value sales of soup, at current and constant prices, 2004-14
- Figure 18: German retail value sales of soup, by type, 2006-08
- Cooking sauces
- Figure 19: German retail value sales of cooking sauces, at current and constant prices, 2004-14
- Figure 20: German retail value sales of cooking sauces, by type, 2006-08
- PROSPECTS
- Healthy credentials
- Factors used in the forecast
- MARKET SHARE
- Key points
- Frozen foods
- Figure 21: Popularity of frozen food brands, 2004-08
- Ready meals
- Figure 22: Manufacturers’ value shares of frozen ready meals, 2006-08
- Maggi leads for dry ready meals
- Figure 23: Manufacturers’ value shares of dry ready meals, 2008
- Figure 24: Manufacturers’ value shares of wet ready meals, 2008
- Chilled meals led by Weight Watchers
- Pizza
- Figure 25: Manufacturers’ value shares of frozen pizza, 2006-08
- Soup
- Figure 26: Manufacturers’ value shares of wet soups, 2006-08
- Figure 27: Manufacturers’ value shares of dry soups, 2006-08
- Cooking sauces
- COMPANIES AND PRODUCTS
- Bofrost
- Campbell’s
- Nestlé
- Dr. August Oetker
- Brand promotion
- THE CONSUMER - PAN-EUROPEAN OVERVIEW
- Key points
- Figure 28: Use of selected foods, by country, 2008
- Figure 29: Frequency of consumption/expenditure of selected convenience foods, by country, 2008
- THE CONSUMER - TRENDS IN GERMANY
- Key points
- Figure 30: Trends in penetration and usage of selected convenience foods in Germany, 2004-08
- THE CONSUMER - USAGE AND ATTITUDES
- Key points
- Working people and families have the strongest need for convenience
- Ready meals and pizzas
- Soup and sauces
- Figure 31: Penetration of using convenience foods, by demographic sub-group, 2008
- Figure 32: Penetration and frequency of using ready meals, by demographic sub-group, 2008
- Figure 33: Penetration and frequency of using pizzas, by demographic sub-group, 2008
- Figure 34: Penetration and frequency of using soups, by demographic sub-group, 2008
- Figure 35: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
- ATTITUDES
- Figure 36: Attitudes towards cooking and meal occasions, by country, 2008
- Figure 37: Attitudes towards food quality, by country, 2008
- APPENDIX: RESEARCH METHODOLOGY
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