Industry Research Reports and Market Analysis at MindBranch.com

Convenience Foods - Spain

Published By: Mintel International Group Ltd.
May 2009
R560-3897
Online Download   $990.00
Hard Copy Mail Delivery   $990.00 (Subject to Shipping Charges)
Global Site License   $1,485.00
Description

Spanish retail sales of ready meals, pizza, cooking sauces and soup continued to grow in 2008, supported by Spaniards’ busier lifestyles and resultant changing eating habits. In 2009, growth is continuing, albeit at a slower pace than in previous years. While many Spanish consumers continue to follow a traditional Mediterranean diet, convenience products offer a welcome shortcut or a full meal solution when time is at a premium.
Table of Contents
ISSUES IN THE MARKET
Definition
Consumer research
Abbreviations
MARKET IN BRIEF
Ready meals part of mainstream offer
Greater health orientation
Quality counts
Is economic slowdown favouring ambient and frozen products?
Future prospects
INTERNAL MARKET ENVIRONMENT
Key points
Appreciation of food
Changing eating habits
Tackling obesity
Birth of natural convenience foods
Lack of space makes Spaniards opt for combined fridge-freezers
Figure 1: Ownership of microwave ovens, freezers and combined fridge-freezers, by country, 2008
Appliance ownership grows, but sales are declining
Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge-freezers in Spain, 2004-
08
Microwaves and freezers most common in large households with children
Figure 3: Ownership of microwave ovens, freezers and combined fridge-freezers in Spain, by demographic
sub-group, 2008
Eating out is a popular pastime
Figure 4: Trends in frequency of eating fast food and eating out, 2004-08
BROADER MARKET ENVIRONMENT
Key points
Falling number of 15-24-year-olds is negative news
Figure 5: Trends in the age structure of the Spanish population, by gender, 2003-13
Will convenience foods be hit by recession?
Figure 6: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2003-13
Growing unemployment has an adverse effect
Figure 7: Trends in Spanish employment, by gender, 2001-05
Smaller households shape product offer
Figure 8: Trends in number of Spanish households, by size, 2000-04
WHO’S INNOVATING?
Key points
A modest pace of new launches in Spain
Figure 9: Percentage of new product launches in selected convenience foods, by country, 2006-08
Easy does it
Figure 10: New product launches in selected convenience foods in Spain, by positioning, 2006-08
Retailers tap into potential
Figure 11: Percentage of new product launches in selected convenience foods in Spain, by manufacturer,
2006-08
Regional cuisine
Natural ready meals
Meal kits
Pizza suppliers trust traditional
Basic tomato-based sauces joined by premium products
Gazpacho remains top soup
MARKET SIZE, SEGMENTATION AND FORECAST
Key points
Growth continues in 2008
Ready meals outperform
Figure 12: Spanish retail value sales of ready meals, at current and constant prices, 2004-14
Revival of ambient and frozen meals
Figure 13: Spanish retail value sales of ready meals, by type, 2006-08
Steady growth for pizza
Figure 14: Spanish retail value sales of pizza, at current and constant prices, 2004-14
Figure 15: Spanish retail value sales of pizza, by type, 2006-08
Wet products support sales of cooking sauces
Figure 16: Spanish retail value sales of cooking sauces, at current and constant prices, 2004-14
Figure 17: Spanish retail value sales of cooking sauces, by type, 2006-08
Soup benefits from health positioning
Figure 18: Spanish retail value sales of soup, at current and constant prices, 2004-14
Figure 19: Spanish retail value sales of soup, by type, 2006-08
Prospects
Factors used in the forecast
MARKET SHARE
Key points
Familiar brand names fight own-label pressure in ready meals
Figure 20: Manufacturers’ retail value shares of ready meals, 2006-08
Casa Tarradellas still Spain’s number-one pizza
Figure 21: Manufacturers’ retail value shares of pizza, 2006-08
Own-labels particularly strong in cooking sauces
Figure 22: Manufacturers’ retail value shares of cooking sauces, 2006-08
Gallina Blanca leads in soup
Figure 23: Manufacturers’ retail value shares of soup, 2006-08
COMPANIES AND PRODUCTS
Campofrío
Casa Tarradellas
Gallina Blanca
Heinz
Nestlé
Unilever
Advertising and promotion
The internet offers new marketing opportunities
Advertising to suffer from recession
THE CONSUMER - PAN-EUROPEAN OVERVIEW
Key points
Most convenience foods have low penetration in Spain
Figure 24: Use of selected convenience foods, by country, 2008
Figure 25: Frequency of using selected convenience foods, by country, 2008
THE CONSUMER - PRODUCT USE IN SPAIN
Key points
Under-35s, families with children and larger households form core consumer group
Figure 26: Penetration of using selected convenience foods, by demographic sub-group, 2008
Instant snack meals and soup gain the most new consumers
Figure 27: Trends in penetration and use of selected convenience foods in Spain, 2004-08
Ready meals have youth appeal
Pizza is a family affair
Busy workers resort to cooking sauces
Soup more popular amongst men than women
Detailed demographics
Figure 28: Penetration and frequency of using ready meals, by demographic sub-group, 2008
Figure 29: Penetration and frequency of using pizzas, by demographic sub-group, 2008
Figure 30: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
Figure 31: Penetration and frequency of using soup, by demographic sub-group, 2008
THE CONSUMER - ATTITUDES
Key points
Family meals still popular at weekends
Figure 32: Attitudes towards cooking and meal occasions, by country, 2008
Quality-conscious Spaniards
Figure 33: Attitudes towards food quality, by country, 2008
APPENDIX: RESEARCH METHODOLOGY
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PUBLICATION:   Convenience Foods - Spain
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