Industry Research Reports and Market Analysis at MindBranch.com

Convenience Foods - UK

Published By: Mintel International Group Ltd.
May 2009
R560-3899
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Description

We are what we eat - and what we drive and wear and, increasingly, how we live. The credit crunch and the rapid collapse of hitherto solid financial institutions are calling into question many of the basic assumptions on which modern consumer societies are structured. The pursuit of growth at all costs and the unspoken assertion that profit and acquisition are the chief goals of life are being called into question, especially as people lose their jobs and find it difficult to sell their houses.

A move away from the processed, the convenient, the instant, towards the more lasting and the more fulfilling may well characterise the years yet to come. Convenience eating is likely to lose some of its appeal in this context and the industry will need to find a new way forward, very possibly through offering its consumers assistance in returning to more creative and rewarding kitchen time, but without the drudgery of preparation entirely from scratch.
Table of Contents
ISSUES IN THE MARKET
Definition
Consumer research
Abbreviations
MARKET IN BRIEF
Ready meals rule
Superfoods give way to value
Return to home cooking
Own-label dominates
Future
INTERNAL MARKET ENVIRONMENT
Key points
At your convenience
Healthiness vies with convenience
And the premium sector is suffering…
We have the technology
Figure 1: Ownership of microwave ovens, freezers and combined fridge/freezers, by country, 2008
Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge/freezers, 2004-08
Figure 3: Ownership of microwave ovens, freezers and combined fridge/freezer, by demographic sub-group,
2008
Take it away…
Figure 4: Trends in frequency of eating fast foods and eating out, 2004-08
Food expenditure
Figure 5: UK household final consumption expenditure on food, 2003-08
The trends are (broadly) healthier
Figure 6: Household purchased quantities of food, by type, 2004/05-2007
BROADER MARKET ENVIRONMENT
Key points
Older - and wiser?
Figure 7: Structure of the UK population, by age, 2003-13
Figure 8: Structure of the UK population, by age and gender, 2003-13
Women buy - but more men eat
Figure 9: UK population, by socio-economic group, 2003-13
The influence of affluence
Working hours put pressure on spare time
Figure 10: UK workforce and employment, by gender, 2003-13
Figure 11: Comparison of working hours, 2004 and 2007
Singles change the landscape
Figure 12: The changing structure of UK households, 1971-2006
Consumer prosperity
Figure 13: Trends in personal disposable income and consumer expenditure, 2003-13
WHO’S INNOVATING?
Key points
UK market gets most attention
Figure 14: Percentage of new product launches of selected convenience foods, by country, 2006-08
Own-label in the vanguard
Figure 15: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
Easy on the additives - but keep it convenient
Figure 16: Number of new product launches in convenience foods in the UK, by positioning, 2006-08
New product trends
Premium presses all the buttons
But the credit crunch drives value
Authenticity combines with free-from
All the recipes of the world…
Ready meals - naturally
Low-fat…plus
Feel the quality
Brand it like Beckham
MARKET SIZE, SEGMENTATION AND FORECAST
Key points
Ready meals
Figure 17: UK retail value sales of ready meals, at current and constant prices, 2004-14
Figure 18: Retail value sales of ready meals, by type, 2006-08
Cooking sauces
Figure 19: UK retail value sales of cooking sauces, at current and constant prices, 2004-14
Figure 20: Retail value sales of cooking sauces, by type, 2006-08
Pizza
Figure 21: UK retail value sales of pizza, at current and constant prices, 2004-14
Figure 22: Retail value sales of pizza, by type, 2006-08
Soup
Figure 23: UK retail value sales of soup, at current and constant prices, 2004-14
Figure 24: Retail value sales of soup, by type, 2006-08
Prospects
Factors used in the forecast
MARKET SHARE
Key points
Tesco and Marks & Spencer neck and neck
Figure 25: Retailer shares in chilled ready meals, 2006-08
Brands bigger in frozen
Figure 26: Brand shares in frozen ready meals, value, 2006-08
Sauces dominated by top three manufacturers
Figure 27: Brand shares in cooking sauces, value, 2006-08
A pizza a day
Figure 28: Brand shares in frozen pizza, value, 2006-08
Heinz unchallenged in soups
Figure 29: Brand shares in soups, value, 2006-08
COMPANIES AND PRODUCTS
Tesco
Marks & Spencer
Sainsbury’s
HJ Heinz
Premier Foods
Unilever Bestfoods
CONSUMER - PAN-EUROPEAN OVERVIEW
Key points
The least 'processed' are the most popular
Figure 30: Use of selected foods, by country, 2008
Frozen saves time
Figure 31: Frequency of consumption/expenditure of selected convenience foods, by country, 2008
THE CONSUMER - TRENDS IN GB
Key points
A slow move to 'healthier' convenience?
Figure 32: Penetration and frequency of consumption of selected convenience foods in GB, 2004-08
Not so many using, but using more often
THE CONSUMER - USERS OF CONVENIENCE FOODS
Key points
Younger people and men eat more conveniently
Detailed demographics
Figure 33: Penetration and frequency of using ready meals, by demographic sub-group, 2008
Figure 34: Penetration and frequency of using pizzas, by demographic sub-group, 2008
Figure 35: Penetration and frequency of using soup, by demographic sub-group, 2008
Figure 36: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
CONSUMER - USAGE AND ATTITUDES
Key points
Over half enjoy cooking - so why not cook?
Figure 37: Attitudes towards cooking and meal occasions, by country, 2008
Quality is a premium worth paying
Figure 38: Attitudes towards food quality, by country, 2008
APPENDIX: RESEARCH METHODOLOGY
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PUBLICATION:   Convenience Foods - UK
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