Industry Research Reports and Market Analysis at MindBranch.com

The Market For Prepared Frozen Foods

Published By: Kalorama Information
February 1998
R566-201
Online Download   $2,437.50
Description

Now 25% off the original sale price of $3,250.
The $10 billion prepared frozen foods market continues to grow. This Kalorama Information comprehensive new report discusses the trends in 9 product categories: dinners and entrees, pizza, pot pies, side dishes, appetizers, prepared vegetables, handheld entrees, baked goods, and breakfast foods. Provides market share, market size, and forecasts to 2002 for each product segment. Profiles large competitors, such as Nestle, ConAgra, Campbell, Heinz, and Pillsbury, as well as smaller, more innovative companies.
Table of Contents
    Chapter One: Executive Summary
    • Products Covered In This Report
    • The Market
      • Current Sales And Market Forecasts
        • Frozen Dinners And Entrees
        • Frozen Pizza
        • Frozen Baked Goods
        • Frozen Breakfast Foods
        • Frozen Handheld Entrees And Sandwiches
        • Frozen Appetizers And Snacks
        • Frozen Potpies
        • Frozen Side Dishes And Frozen Prepared Vegetables
    • Market Trends
      • Competing With Fresh Prepared Food
      • Efficient Consumer Response
      • Dropping Number Of New Product Introductions
      • An Update On The Price Wars
    • Industry Trends
      • Mergers And Acquisitions
    • Distribution Trends
      • New Product Trends
        • Reformulating, Not Introducing
        • Nutritional Claims
        • Waning Popularity Of Low-Fat Foods?
        • Rising Popularity Of Ethnic Foods
        • More Vegetarian Foods
      • Product Trends, By Product Category
        • Frozen Dinners And Entrees
        • Frozen Pizza
        • Frozen Baked Goods
        • Frozen Breakfast Foods
        • Frozen Handheld Entrees And Sandwiches
        • Frozen Appetizers And Snacks
        • Frozen Potpies
        • Frozen Side Dishes
        • Frozen Prepared Vegetables
    • The Consumer
      • American Shopping Behavior
      • Perceptions Of Frozen Foods And Fresh Foods
      • Market Penetration Of Prepared Frozen Foods And Consumer Profile
        • Market Penetration
        • Demographic Profile
    • Scope And Methodology
      • Total Retail Sales
      • Supermarket Sales
    Chapter Two: The Products And The Industry
    • Products Covered In This Report
    • Market History
    • Market Trends
      • Competing With Fresh Prepared Food
      • Individual Meal Solutions
    • Use For Future Consumption
      • Variety
      • Healthiness
    • Fighting Back With Efficient Consumer Response
      • The Influence Of Wal-Mart
    • Too Many Products, Too Much Paperwork
      • Dealing With Tight Freezer Space
    • More Slotting Fees
    • Dropping Number Of New Product Introductions
    • An Update On The Price Wars
      • A Lessened Price War In Some Categories
      • Lower Discount Coupon Use
      • Volume Sold With Merchandising Still High
      • Use Of Everyday Low Pricing (EDLP)
    • Industry Trends
      • Mergers And Acquisitions
    • Production Outsourcing
    • The Importance Of Small Companies
    • Distribution Trends
    • The Influence Of Natural Food Stores
    • A Consumer-Driven Phenomenon
      • Doubts, Social Issues
      • A Core Idealistic Group
      • A Growing Natural Food Movement
    • Two "Healthy" Retail Outlets
      • Whole Foods Market
        • Acquisitions
        • Extensive Range Of Products And Services
        • Marketing Philosophy
        • An Environmentally Responsible Company
      • Trader Joe's
        • A Unique Grocery Store
        • Frozen Foods
      • Mainstream Distribution Of Natural Foods
    • Warehouse Clubs
    • Vending
    • Retail Delivery Methods
      • Direct Store Delivery
      • Warehouse Delivery
    • Weighing The Pros And Cons
    Chapter Three: Product And Marketing Trends
    • New Product Trends
      • Reformulating, Not Introducing
    • Nutritional Claims
    • Waning Popularity Of Low-Fat Foods?
    • Rising Popularity Of Ethnic Foods
      • Type Of Ethnic Food
      • Interest Among Larger And Smaller Companies Alike
      • Cross-Segment Popularity
      • Low-Fat Ethnic Food
      • More Authentic Flavors
    • More Vegetarian Foods
      • Smaller Companies Lead
      • Interest Spreading To Larger Companies
    • More Natural And Organic Foods
    • A Review Of Other Major Trends
      • Reformulated Lines
      • More Fast Food Competitors
      • Prolific Pizza Introductions
    • Product Trends, By Product Category
      • Frozen Dinners And Entrees
        • Reformulations, Improved Quality
        • Family Packs
        • Hefty Products, Higher Prices
        • Larger Portions
        • Comfort Foods
        • Value-Priced Foods
        • Frozen Meal Kits
        • Children's Meals
        • Lunchtime/Dinnertime Products
        • New Packaging
      • Frozen Pizza
        • A Popular, Innovative Category
        • Rising Crust Pizza
        • Other Crust Innovations
        • Single-Serve Pizza
        • Innovative Toppings
        • Gourmet Pizza
      • Frozen Breakfast Foods
        • Breakfast Entrees
        • Breakfast Sandwiches
        • Frozen Waffles
      • Frozen Baked Goods
        • Bagels
        • Breads, Rolls, And Biscuits
      • Frozen Handheld Entrees And Sandwiches
        • Wide Demographic Appeal
        • Hearty And Healthy Pocket Sandwiches
        • Low-Fat Sandwiches
        • Ethnic Sandwiches
        • Gyros
        • Burritos
        • Sweet Baked Goods
      • Frozen Appetizers And Snacks
        • Pizza Snacks
        • Nacho Snacks
      • Frozen Potpies
        • The Ultimate Comfort Food
        • Healthy Potpies
      • Frozen Side Dishes
      • Frozen Prepared Vegetables
      • Vegetable Meal Kits
      • Other Vegetable Innovations
    • Promotion And Merchandising Trends
      • Frozen Dinners and Entrees
        • Nestlé
        • ConAgra
        • Campbell
      • Frozen Pizza
        • Kraft Foods
      • Frozen Baked Goods And Frozen Breakfast Foods
      • Frozen Handheld Entrees And Sandwiches, And Frozen Appetizers And Snacks
        • The Snack Zone
    • Advertising Expenditures
      • Frozen Dinners And Entrees
      • Frozen Pizza
      • Frozen Baked Goods
      • Frozen Breakfast Foods
      • Frozen Handheld Entrees And Sandwiches
      • Frozen Side Dishes And Frozen Prepared Vegetables
    Chapter Four: The Consumer
    • Overview
    • American Shopping Behavior And Perceptions Of Health
      • Shopping Behavior
      • Health Concerns
    • More Aware But Less Healthy?
      • A Growing PopulationžIn More Ways Than One
      • Consumption Of Less Healthy Foods
      • Not Enough Exercise
      • More Grains, But…
    • Perceptions Of Frozen Foods And Fresh Food
      • Good Quality Of Frozens
      • Convenience Drives Purchase Of Frozens
      • Importance Of Retail Displays
    • Market Penetration Of Prepared Frozen Foods And Consumer Profile
      • Methodology
      • Market Penetration
      • Demographic Profile Of Consumers
        • Complete Dinner Users
        • Frozen Entree Users
        • Frozen Pizza Users
        • Frozen Pies/Cakes/Pastries Users
        • Prepared Vegetable Users
        • Waffles/Pancakes/French Toast Users
        • Handheld Entrees And Sandwiches Users
        • Hot Snack Users
        • Frozen Soup Users
    Chapter Five: The Market
    • Overview
    • Current Sales And Market Forecast
      • Methodology
      • Current Sales And Market Forecast, By Product Category
        • Frozen Dinners And Entrees
        • Frozen Pizza
        • Frozen Baked Goods
        • Frozen Breakfast Foods
        • Frozen Handheld Entrees And Sandwiches
        • Frozen Appetizers And Snacks
        • Frozen Potpies
        • Frozen Side Dishes And Frozen Prepared Vegetables
    • Supermarket Sales And Market Share
      • Frozen Dinners And Entrees
      • Frozen Pizza
      • Frozen Baked Goods
        • Sweet Baked Goods
        • Pies
        • Bagels
        • Breads, Rolls, And Biscuits
        • Cheesecakes
        • Pretzels
        • Muffins
        • Cookies
      • Frozen Breakfast Foods
        • Waffles
        • Other Breakfast Food
      • Frozen Handheld Entrees And Sandwiches
      • Frozen Appetizers And Snacks
      • Frozen Potpies
      • Frozen Side Dishes
      • Frozen Prepared Vegetables
    • A Look At Regional Markets
      • Cities Leading Sales Growth
      • A Comparison Of Prepared Frozen Foods Sales, By Market
      • FSI By Region
        • All Frozen Prepared Foods
        • Frozen Pizza And Snacks
        • Frozen Baked Goods
        • Frozen Breakfast Foods
    Chapter Six: Competitor Profiles
    • Major Competitors
    • Campbell Soup Co
      • Financial Information
      • Corporate Background
      • Earlier Divestitures And Expansion
      • Spinoff Of A New Company
      • A Look At Swanson
      • Remaining Involvement In Prepared Frozen Foods
      • Foodservice
      • Supermarket Foodservice
      • Supermarket Retail
      • Pepperidge Farm
      • Competitive Strategies
    • Conagra
      • Financial Background
      • Corporate Background
      • Grocery Products
      • Involvement In Frozen Foods
      • Healthy Choice
      • Reformulation Hearty
      • Handfuls Marie Callender's
      • Repositioning Banquet
      • Specialty Brands Competitive
      • Strategies
    • H J Heinz Co
      • Financial Background
      • Corporate Background
      • Involvement In Prepared Frozen Foods
      • Sale Of Foodservice Business
      • Focus On Retail
      • Marketing Support
      • Vending
      • Weight Watchers Gourmet Food Co
      • 1-2-3 Success
        • Competition From Healthy Frozen Foods
        • Outsourcing
        • New Ad Campaign
        • Focus On New Products
      • All American Gourmet
      • Competitive Strategies
    • Kraft Foods (Philip Morris Companies, Inc)
      • Financial Background
      • Corporate
      • Background
      • Involvement In Prepared Frozen Foods
      • Digiorno Rising Crust Pizza
      • Tombstone
      • Marketing Support
      • Competitive Strategies
    • Nestlé Frozen Food Co (Nestlé S.A.)
      • Financial Background
      • Corporate Background
      • Involvement In Prepared Frozen Foods
      • Reformulations
      • American Favorites
      • Family Style Favorites
      • Competitive Strategies
    • The Pillsbury Co (Grand Metropolitan)
      • Financial Background
      • Corporate Background
      • New Products Company Of The Year
      • Involvement In Prepared Frozen Foods
      • Innovative Frozen Meal Kits
      • Remaking Pet
      • Frozen Breakfast Foods
      • Vegetables And Side Dishes
      • Pizza And Hot Snacks
        • Pizza
        • Snacks
      • Competitive Strategies
    • Sara Lee Corp
      • Financial Background
      • Corporate Background
      • Early History And Acquisitions
      • Restructuring
      • Involvement In Home Meal Replacement
      • Involvement In Prepared Frozen Foods
      • Baked Goods
      • Competitive Strategies
    • Tyson Foods, Inc
      • Financial Background
      • Corporate Background
      • History And Acquisitions
      • Hudson Foods
      • Foodservice Operations
      • Involvement In Prepared Frozen Foods
      • Competitive Strategies
    • Smaller And Regional Competitors
    • Amy's Kitchen, Inc
      • Financial Background
      • Corporate Background
      • Involvement In Prepared Frozen Foods
      • Competitive Strategies
    • Chef America, Inc
      • Financial Background
      • Corporate Background
      • Involvement In Frozen Foods
      • Handheld Sandwiches
      • Hot Snacks
      • Advertising And Promotion
      • Competitive Strategies
    • Wolfgang Puck Food Co
      • Financial Information
      • Corporate Background
      • Involvement In Prepared Frozen Foods
      • Competitive Strategies
    Appendix A:
    • New Product Introductions
    • 1997
      • Frozen Dinners And Entrees
      • Frozen Pizza
      • Frozen Baked Goods
      • Frozen Breakfast Foods
      • Frozen Handheld Entrees And Sandwiches
      • Frozen Appetizers And Snacks
      • Frozen Potpies
      • Frozen Side Dishes And Frozen Prepared Vegetables
    • 1996
      • Frozen Dinners And Entrees
      • Frozen Pizza
      • Frozen Baked Goods
      • Frozen Breakfast Foods
      • Frozen Handheld Entrees And Sandwiches
      • Frozen Appetizers And Snacks
      • Frozen Potpies
      • Frozen Side Dishes And Frozen Prepared Vegetables
    Appendix B:
    • Company Names And Addresses
    • List of Tables and Figures
      • Chapter One: Executive Summary
        • Table 1-1 - US Retail Sales Of Prepared Frozen Food: 1993 To 1997: Frozen Dinners And Entrees, Frozen Pizza, Frozen Baked Goods, Frozen Breakfast Foods, Frozen Handheld Entrees And Sandwiches, Frozen Appetizers And Snacks, Frozen Potpies, Frozen Side Dishes, Frozen Prepared Vegetables, Total
        • Table 1-2 - US Retail Sales Of Prepared Frozen Food: 1997 To 2002: Frozen Dinners And Entrees, Frozen Pizza, Frozen Baked Goods, Frozen Breakfast Foods, Frozen Handheld Entrees And Sandwiches, Frozen Appetizers And Snacks, Frozen Potpies, Frozen Side Dishes, Frozen Prepared Vegetables, Total
        • Figure 1-1 - US Retail Sales Of Prepared Frozen Foods, By Segment: 1996: Frozen Dinners And Entrees, Frozen Pizza, Frozen Baked Goods, Frozen Breakfast Foods, Frozen Handheld Entrees And Sandwiches, Frozen Appetizers And Snacks, Frozen Potpies, Frozen Side Dishes, Frozen Prepared Vegetables
        • Figure 5-2 - US Retail Sales Of Prepared Frozen Foods, By Segment: 2002: Frozen Dinners And Entrees, Frozen Pizza, Frozen Baked Goods, Frozen Breakfast Foods, Frozen Handheld Entrees And Sandwiches, Frozen Appetizers And Snacks, Frozen Potpies, Frozen Side Dishes, Frozen Prepared Vegetables
      • Chapter Two: The Products And The Industry
        • Table 2-1 - Frozen Foods And Meal Solutions: Chains, Independents, Wholesalers
        • Table 2-2 - Impact Of Increased Shelf Space On Frozen Pizza Sales: 1996 (Percent And Dollars) : Frozen Pizza, All Frozen Foods
        • Table 2-3 - Plans For Frozen Food Sku Addition Or Reduction Among Retailers And Wholesalers (Percent): Chain Supermarkets, Independent Groceries, Wholesalers
        • Table 2-4 - Selected Prepared Frozen Foods Categories: Dollar Sales Gains Compared With Unit Sales Gains: 1996 (Percent): Frozen Bread, Rolls, And Biscuits, Frozen Pizza, Frozen Breaded Vegetables, Frozen Appetizers And Snacks, Frozen Dinners And Entrees, Frozen Prepared Vegetables
        • Table 2-5 - Prepared Frozen Foods: Distribution Of Coupons: 1995 And 1996 (Number): Dinners And Entrees, Vegetables, Baked Goods, Breakfast Foods, Desserts, Fruits, Toppings, Pizza, Snacks, Hors D'oeuvres, Total, Average Face Value (All Frozen Foods), Average Coupon Duration (All Frozen Foods)
        • Table 2-6 - Percent Volume Sold With Merchandising In Selected Prepared Frozen Food Categories: 1996 (Percent): Frozen Pies, Frozen Pizza, Frozen Pretzels, Frozen Dinners And Entrees, Frozen Bagels, Frozen Potpies, Frozen Cheesecakes, Frozen Waffles, Frozen Appetizers And Snacks, Other Frozen Sweet Goods, Frozen Prepared Vegetables (Sauce, Cream), Frozen Side Dishes, Frozen Cookies, Frozen Bread, Rolls, And Biscuits, Frozen Muffins, Frozen Other Breakfast Food, Frozen Breaded Vegetables
        • Table 2-7 - New Food Product Introductions, By Company: 1996 (Number): Phillip Morris, Unilever, Nestlé, Grand Metropolitan, Sara Lee, CPC International, Campbell Soup, Wessanen USA, Conagra, Hormel Foods, Nabisco Brands, Quaker Oats, General Mills, Pepsico, HJ Heinz, Borden, Dean Foods, M&M/Mars, Hershey Foods, Health Valley Foods, Total
        • Table 2-8 - Sales Of Natural Products And Organic Foods: 1990 To 1995 (Dollars)
        • Table 2-9 - Quality Statements From Whole Foods Market
      • Chapter Three: Product And Marketing Trends
        • Table 3-1 - New Product Nutritional Claims: 1992-1996 (Number): Reduced/Low-Fat, Reduced/Low Calorie, All Natural, Organic, Reduced/Low Sugar, Low/No Cholesterol, Reduced/Low Salt, No Additives/Preservatives, Added/High Calcium, Added/High Fiber
        • Table 3-2 - A Comparison Of Retail Pricing, Selected Items
        • Table 3-3 - Advertising Expenditures By Leading Marketers And Prepared Frozen Food Category: 1996 (Dollars): Nestle (Stouffer/Lean Cuisine), Campbell (Swanson/Prego), HJ Heinz (Budget Gourmet/Weight Watchers/Smart Ones/International Selections), Tyson (Complete Meal Kit/Fajita Kit), Conagra (Healthy Choice/Marie Callender/Banquet/Lachoy), Pizza, Pillsbury (Digiorno/Tombstone), Schwan's (Tony's), Conagra (Healthy Choice), Nestlé (Stouffer), Breakfast Foods, Pillsbury (Toaster Strudel), Campbell (Swanson Breakfast), Handheld Sandwiches/Snacks, Conagra (Healthy Choice Hearty Handfuls), Schwan's (Tony's Pizza Pockets), Baked Goods, Sara Lee (Baked Goods/Cakes/Pies), HJ Heinz (Weight Watchers), Side Dishes/Vegetables, Pillsbury (Green Giant Create A Meal/Pasta Accents/Veggie Nuggets), Dean Foods (Birds Eye Pasta Secrets/Easy Recipe), Nestlé (Stouffer Frozen Side Dishes)
      • Chapter Four: The Consumer
        • Table 4-1 - Nutritional Concerns Of American Consumers (Percent): Changed Food Buying Habits In Last Two Years, Concerned About Saturated Fat In Diet, Concerned About Cholesterol, Concerned About Salt, Choose Low-Fat Versions Of Foods, Buy Convenience Foods, Choose Nonfat Foods
        • Table 4-2 - Top 10 Health Problems Reported By Americans (Percent): Arthritis, High Blood Pressure, Depression, Asthma, Cancer, Heart Disease, Diabetes, Anxiety Disorder, Skin Cancer, Alcoholism
        • Table 4-3 - Current And Future Health Fears (Percent): Weight, Heart Problems, High Blood Pressure, Arthritis, High Cholesterol, Cancer, Staying Healty
        • Table 4-4 - Health Behaviors Of Americans (Percent): Feel They Should Exercise More, Get Annual Medical Checkup, Consider Themselves Overweight, Drink Alchohol, Exercise
        • Table 4-5 - Consumer Rating Of Quality Of Frozen Foods Compared To Fresh Foods (Percent): Superior, Somewhat Superior, Equal, Somewhat Inferior, Inferior
        • Table 4-6 - Market Penetration Of Selected Prepared Frozen Food Products (Percent): Pizza, Waffles/Pancakes/French Toast, Complete Tv Dinners, Hot Snacks, Main Courses, Pies/Cakes/Pastries, Prepared Vegetables, Breakfast Sandwiches/Entrees, Hot Soup
        • Table 4-7 - Users Of Prepared Frozen Dinners And Entrees: Personal Characteristics (Index)
        • Table 4-8 - Prepared Frozen Pizza And Hot Snack Users: Personal Characteristics (Index)
        • Table 4-9 - Prepared Frozen Pie And Vegetable Users: Personal Characteristics (Index)
        • Table 4-10 - Prepared Frozen Waffle And Breakfast Users: Personal Characteristics (Index)
        • Table 4-11 - Prepared Frozen Soup Users: Personal Characteristics (Index)
      • Chapter Five: The Market
        • Table 5-1 - US Retail Sales Of Prepared Frozen Food: 1993 To 1997: Frozen Dinners And Entrees, Frozen Pizza, Frozen Baked Goods, Frozen Breakfast Foods, Frozen Handheld Entrees And Sandwiches, Frozen Appetizers And Snacks, Frozen Potpies, Frozen Side Dishes, Frozen Prepared Vegetables, Total
        • Table 5-2 - US Retail Sales Of Prepared Frozen Food: 1997 To 2002: Frozen Dinners And Entrees, Frozen Pizza, Frozen Baked Goods, Frozen Breakfast Foods, Frozen Handheld Entrees And Sandwiches, Frozen Appetizers And Snacks, Frozen Potpies, Frozen Side Dishes, Frozen Prepared Vegetables, Total
        • Figure 5-1 - US Retail Sales Of Prepared Frozen Foods, By Segment: 1996: Frozen Dinners And Entrees, Frozen Pizza, Frozen Baked Goods, Frozen Breakfast Foods, Frozen Handheld Entrees And Sandwiches, Frozen Appetizers And Snacks, Frozen Potpies, Frozen Side Dishes, Frozen Prepared Vegetables
        • Figure 5-2 - US Retail Sales Of Prepared Frozen Foods, By Segment: 2002: Frozen Dinners And Entrees, Frozen Pizza, Frozen Baked Goods, Frozen Breakfast Foods, Frozen Handheld Entrees And Sandwiches, Frozen Appetizers And Snacks, Frozen Potpies, Frozen Side Dishes, Frozen Prepared Vegetables
        • Table 5-3 - The Prepared Frozen Food Market, By Segment: 1996: Frozen Dinners And Entrees, Frozen Pizza, Frozen Baked Goods, Frozen Breakfast Foods, Frozen Handheld Entrees, Frozen Appetizers And Snacks, Frozen Potpies, Frozen Side Dishes, Frozen Prepared Vegetables, Total
        • Table 5-4 - Supermarket Sales Of Frozen Dinners And Entrees, By Leading Marketers: 1996: Nestlé/Stouffer's/Lean Cuisine, Conagra/Healthy Choice/Banquet/Kidcuisine/ Marie Callender, HJ Heinz/All American Gourmet/Weight Watchers, Campbell Soup/Swanson/Hungryman/ Funfeast, On-Cor Frozen Foods, Midland Cosmt Sales Ltd/Yu Sing, Celentano, Dean Foods/Birdseye, Private Label, Others, Total
        • Figure 5-3 - Supermarket Sales Of Frozen Dinners And Entrees, By Leading Marketers: 1996
        • Table 5-5 - Supermarket Sales Of Frozen Pizza, By Leading Marketers: 1996: Kraft (Jack's/Tombstone/Digiorno), Schwan's/Tony's Pizza Service (Red Baron/Tony's), Grand Met/Pillsbury (Jeno's/Pappalo's/Totino's), Nestlé/Stouffer, Quaker Oats/Celeste, Mccain Foods/Ellio's, Conagra/Healthy Choice, Private Label, Others, Total
        • Figure 5-4 - Supermarket Sales Of Frozen Pizza, By Leading Marketers: 1996
        • Table 5-6 - Supermarket Sales Of Frozen Baked Goods, By Leading Marketers: 1996
        • Table 5-7 - Supermarket Sales Of Frozen Breakfast Foods, By Leading Marketers: 1996
        • Table 5-8 - Supermarket Sales Of Frozen Handheld Entrees And Sandwiches, By Leading Marketers: 1996: Chef America/Hot Pockets/ Lean Pockets, Conagra/Hearty Handfuls, Camino Real Foods, Tony's Pizza Service, White Castle, Ruiz Food/El Monterey, Sara Lee, Others, Total
        • Table 5-9 - Supermarket Sales Of Frozen Appetizers And Snacks, By Leading Marketers: 1996: Grand Met/Pillsbury/Totino's, HJ Heinz/Ore-Ida /Bagel Bites/Dyna Bites, Conagra/Banquet/Chun King/La Choy, Rich Products/Rich-Seapak, Others, Total
        • Table 5-10 - Supermarket Sales Of Frozen Potpies, By Leading Marketers: 1996: Conagra/Banquet/Marie Callender, Campbell Soup/Swanson/ Hungryman, Nestlé/Stouffer's, Others, Total
        • Table 5-11 - Supermarket Sales Of Frozen Side Dishes, By Leading Marketers: 1996: Pillsbury/Grand Met/Green Giant, HJ Heinz/Ore-Ida/Weight Watchers, Nestlé/Stouffer's/Lean Cuisine, Tony's Pizza Service, Others, Total
        • Table 5-12 - Supermarket Sales Of Frozen Prepared Vegetables, By Leading Marketers: 1996
        • Table 5-13 - Leading Cities In Frozen Food Sales, By Amount Of Increase
        • Table 5-14 - US Supermarket Sales Of Frozen Foods, Comparison By Metropolitan Region
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