Mobile Location-Based Services is the fourth consecutive report from Berg Insight analysing the latest developments on the European LBS market.

This report in the LBS Research Series from Berg Insight provides you with 170 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

• Understand the opportunities and challenges for mobile location-based services in Europe.
• Comprehend how location technologies affect the user experience of LBS.
• Identify key players on the European mobile LBS market.
• Predict future business opportunities for mobile industry players in LBS.
• Profit from valuable insights about the most successful business and technology propositions on the market.
• Learn about the mobile LBS strategies of leading telecom operator groups.

Executive summary

1 Introduction to location-based services

1.1 Definition of mobile location-based services

1.2 Overview of the European mobile communications market

1.3 Mobile LBS categories

1.3.1 Mapping and navigation services

1.3.2 Search and information services

1.3.3 Community and entertainment services

1.3.4 Tracking services

1.3.5 Location-based billing services

1.3.6 Other services

1.4 The mobile LBS value chain

1.4.1 Location platform and network equipment vendors

1.4.2 Location technology developers

1.4.3 LBS middleware vendors

1.4.4 Mobile network operators

1.4.5 Application developers

1.4.6 Handset manufacturers

1.4.7 Location aggregators

1.4.8 Content providers and aggregators

1.5 LBS business and revenue models

1.5.1 LBS business models

1.5.2 Revenue and pricing models for location-based services

1.6 Accuracy requirements for location-based services

1.7 Drivers and barriers for location-based services

1.7.1 Key drivers

1.7.2 Key barriers

2 Technology overview

2.1 Mobile network location platforms

2.1.1 Control Plane and User Plane location platforms

2.1.2 OMA SUPL 1.0

2.1.3 OMA SUPL 2.0

2.2 Network-based positioning technologies

2.2.1 Cell-ID

2.2.2 Cell-ID+TA, Cell-ID+RTT and E-CID

2.2.3 E-OTD and OTDOA

2.2.4 Uplink Time Difference of Arrival (U-TDOA)

2.3 GPS, assisted-GPS and hybrid location technologies

2.3.1 Assisted-GPS

2.3.2 Enhanced-GPS

2.3.3 Hybrid technologies

2.4 Handset hardware and software platforms

2.4.1 Handset hardware platforms

2.4.2 Handset software platforms

3 Regulatory environment

3.1 Emergency call regulations

3.1.1 European emergency call regulations

3.1.2 E112 implementation

3.1.3 E112 regulatory compliance

3.2 Other regulations

3.2.1 Occupational safety regulations

3.2.2 Legal aspects of privacy and security for LBS

4 Operator LBS services and strategies

4.1 3 Group

4.2 KPN Group

4.3 Orange Group

4.4 Telecom Italia Mobile

4.5 Telefónica Group

4.6 Telenor Group

4.7 TeliaSonera Group

4.8 T-Mobile Group

4.9 Vodafone Group

5 Mapping and navigation services

5.1 Mapping and routing services

5.1.1 Service provider offerings

5.1.2 Mobile network operator offerings

5.2 Turn-by-turn navigation services

5.2.1 Handset vendor service offerings

5.2.2 Branded software vendor and service provider offerings

5.2.3 Navigation service offerings from mobile operators

5.3 Key market players

5.3.1 Appello Systems

5.3.2 Google

5.3.3 Jentro Technologies

5.3.4 LocatioNet Systems

5.3.5 Mappy

5.3.6 Nav4All

5.3.7 Nokia

5.3.8 Telmap

5.3.9 Yahoo!

6 Search and information services

6.1 Overview of mobile search and information services

6.2 Directory services

6.2.1 DasÖrtliche

6.2.2 Eniro

6.2.3 European Directories

6.2.4 PagesJaunes

6.2.5 Seat Pagine Gialle

6.2.6 Truvo

6.2.7 Yell Group

6.3 Local search, POI and information services

6.3.1 Local search and POI services

6.3.2 Weather information services

6.3.3 Traffic information services

6.3.4 Other information services

6.4 Company profiles

6.4.1 JumpTap

6.4.2 Mobile Commerce

6.4.3 Motricity

6.4.4 mxData

6.4.5 Microsoft

6.4.6 Oxford Softworks

6.4.7 Searchteq

6.4.8 SharpMind

6.4.9 YellowMap

7 Community and entertainment services

7.1 Application categories

7.2 Chat and instant messaging services

7.2.1 Chat Orange

7.2.2 Chat movistar

7.2.3 TIM KISS

7.2.4 eBuddy

7.2.5 Fring

7.2.6 Ovi Contacts

7.2.7 Palringo

7.3 Community and social networking services

7.3.1 Brightkite: Location-enabled micro-blogging and content sharing

7.3.2 GyPSii: Geotagged content sharing for mobile users

7.3.3 Itsmy.com: Europe’s largest mobile only community now featuring LBS

7.3.4 Jaiku: Location-enhanced micro-blogging

7.3.5 MobiLuck: Mobile chat and friendfinder

7.3.6 Rummble: Search and discover recommended places

7.3.7 Skobbler: Combining free navigation services with user-generated content

7.3.8 Socialight: Discover places through geo-tagged notes

7.3.9 ZYB: Synchronised phonebooks and social updates

7.4 Friendfinder services

7.4.1 3Friendfinder

7.4.2 CellVision mBuddy

7.4.3 Lociloci

7.4.4 Mecomo Friends

7.4.5 Useful Networks Sniff

7.5 Location-based games and geo-caching

7.5.1 Art & Smart

7.5.2 Creative Workline

7.5.3 Mopius

7.5.4 Orbster

7.5.5 TikGames

7.5.6 Trimble Geocache Navigator

7.6 Recreation and fitness applications

8 Tracking services

8.1 Consumer services

8.1.1 People tracking services

8.1.2 Asset tracking services

8.2 Business services

8.2.1 Fleet management services

8.2.2 Tracking, workforce management and lone worker protection services

8.3 Company profiles

8.3.1 Argyll Telecom: Leading lone worker monitoring service provider

8.3.2 Creativity Software: White-label LBS specialist

8.3.3 Cybit: Markets a comprehensive fleet management service portfolio

8.3.4 Masternaut: The leading fleet management provider in Europe

8.3.5 UbiEst: Expanding from fleet management into consumer tracking

9 Other LBS categories

9.1 Location-based billing plans

9.1.1 O2 Germany

9.1.2 T-Mobile Group

9.1.3 Vodafone Group

9.1.4 Service plans from KPN, Mobistar and SFR

9.1.5 Seeker Wireless’ SeekerZone zone detection technology

9.2 Advertising and marketing

9.2.1 Mobile advertising and marketing

9.2.2 Location and mobile advertising

10 Trends and forecasts

10.1 Key market trends

10.1.1 Mobile handset trends

10.1.2 Mobile service trends

10.1.3 Mapping and navigation service trends

10.1.4 Search and information service trends

10.1.5 Community and entertainment service trends

10.1.6 Tracking service trends

10.1.7 Location-based billing and other service trends

10.2 LBS revenue forecasts

10.2.1 Mapping and navigation services

10.2.2 Search and information services

10.2.3 Community and entertainment services

10.2.4 Tracking services

10.2.5 Location-based billing services

Glossary