Industry Research Reports and Market Analysis at MindBranch.com

Ad-supported Content Services (Part 3): Sizing the Market - Music

Published By: Generator Research Limited
March 2008
R625-356
Online Download   $390.00
Global Site License   $1,300.00
Description

The third in a three-part series, this report is focused on the emerging market for 'ad-supported music downloads' which includes services like We7 and SprialFrog. The report calculates what this market could eventually be worth in North America and Western Europe.
Table of Contents
Synopsis
Subject Area
Report Content
Key Benefits
Relevance
Who Should Read this Report?
Executive Summary
Introduction
Methodology: Hypothesis
Implications
Benchmarking Achievable Ad Revenues
Multi-channel, Multi-screen
Addressable Market
Reason 1: Strapped for Cash
Reason 2: Interested in Music
Reason 3: Propensity to Obtain Pirated Music
Result: Addressable Market
Time Spent Listening to Music
Ad Revenue per Listening Hour
Market Value: Ad-supported Music
Annual Service Revenues
Trade Revenues: Record Labels
Incremental Revenue
Other Types of Ad-supported Music Service
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PUBLICATION:   Ad-supported Content Services (Part 3): Sizing the Market - Music
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