Industry Research Reports and Market Analysis at MindBranch.com

Current Status and Future Development of Mobile Value-added Services in China

Published By: Market Intelligence & Consulting Institute
October 2008
R760-464
Online Download   $5,200.00
Global Site License   $10,400.00
Description

As of year-end 2007, Chinese mobile phone subscribers had reached 500 million. With rapid increases in subscribers and usage volume of various mobile phone services, Chinese mobile phone service revenues have been growing at a steady rate for several years. Other than traditional voice services, mobile value-added services have become another revenue generator for mobile operators. In addition, several international mobile phone brands have made aggressive forays into the Chinese market, such as RIM and Apple. This report analyzes the development of China Mobile and China Unicom in China's mobile value-added service market, and examines future development trends of international mobile phone vendors in China
Table of Contents
List of Topics
This report analyzes the current status of China Mobile and China Unicom in the mobile value-added services, including both personal and enterprise sectors; China entry strategies of RIM's BlackBerry and Apple's iPhone; examines future development trends of international mobile phone vendors in China


Companies analyzed or mentioned in the report include: Agricultural Bank of China, Alcatel-Lucent, Amoi, AOL, Apple, Bank of China, Bank of Communications, Beijing Chixuntong Science and Technology, Beijing Digital Galaxy, Beijing Hutong Limitless, Beijing UniMoco, Bird Brightpoint, CECT, China Construction Bank, China Merchants Bank, China Minsheng Banking, China M-world, China Netcom, China Post, China Telecom, China Unicom, China Unicom NewSpace, China UnionPay, Dalian Daxian, Dopod, Fractalist, GoAmerica, Google, Great Wall Technology, Guangdong Development Bank, Guangzhou Commercial Bank, Guangzhou Rural Credit Union, Haier, Hainan Dingxun, Huahao Wangjing, Huaxia Bank,Hurray!, Industrial and Commercial Bank of China, Industrial Bank, Konda, Lenovo, Microsoft, Nokia, Oracle, PDAger Mobility, People's Daily Online, Phoenix Satellite, Qualcomm, RIM, SAP, Shanghai Pudong Development Bank, Shenzhen Development Bank, Shenzhen Tencent, Shenzhen Xinzhongnan, Sony Ericsson, Sun, TCL, Union Huajian, UNISK, Yahoo, ZRRT, ZTE


Table of Contents
1. Current Status of China Mobile
2. China Mobile's Mobile Value-added Services
2.1 Overall Status
2.2 Personal Value-added Services
2.2.1 Monternet
2.2.2 SMS and MMS
2.2.3 WAP
2.2.4 Wireless Music Service
2.2.5 Mobile Paper
2.2.6 Fetion
2.2.7 Mobile Gaming
2.2.8 Mobile Mailbox
2.2.9 LBS
2.2.10 Mobile Banking Service
2.2.11 Mobile TV
2.2.12 Mobile Search and Mobile Advertising
2.3 Enterprise Value-added Services
2.3.1 Mobile Mailbox
2.3.2 Shang Xin Tong
2.3.3 Other Basic Products
2.4 3G Value-added Services
2.5 Future Development
2.5.1 Maintaining its leading status in the industry chain
2.5.2 Tapping the media business
3. Current Status of China Unicom
4. China Unicom's Mobile Value-added Services
4.1 Overall Status
4.1.1 Service Types and Launch Schedule
4.1.2 Service Scope
4.1.3 Business Models
4.1.4 Business Platform
4.1.5 Service Platforms
4.2 Personal Applications
4.2.1 CRBT
4.2.2 Instant Messaging
4.2.3 Push E-Mail
4.2.4 Mobile Internet
4.2.5 Mobile TV
4.2.6 LBS
4.2.7 Mobile Payment
4.2.8 Mobile Paper
4.2.9 Mobile Advertising
4.2.10 Others
4.3 Enterprise Applications
4.3.1 Standard Products
4.3.2 Other Products
4.3.3 Enterprise Solutions
4.4 Future Development
5.0 China Entry Strategies of RIM's BlackBerry and Apple's iPhone
5.1 RIM BlackBerry
5.1.1 Development Background
5.1.2 Collaboration Partners
5.1.3 China Mobile's BlackBerry Service
5.1.4 Profit Model
5.1.5 Development Strategy
5.2 Apple iPhone
5.2.1 Entering China Inevitable
5.2.2. Current Status of iPhone Development in China
5.2.3 Apple's Development Strategies
6. Future Development Trends of International Mobile Phone Vendors in China
6.1 Mobile Phone and Applications Industry Structure Moving towards Integration
6.2 Three Necessary Phases for International Companies' Entry into China
Appendix
List of Figures
Figure 1 China Mobile's Annual Revenues, 2003 - 2007
Figure 2 China Mobile's Revenue Structure, 2003 - 2007
Figure 3 China Mobile's Quarterly Revenues, 1Q 2005 - 4Q 2007
Figure 4 China Mobile's Quarterly Net Profits, 1Q 2005 - 4Q 2007
Figure 5 China Mobile's ARPUs and MOUs, 1Q 2005 - 4Q 2007
Figure 6 The Number of China Mobile Subscribers, 2003 -2007
Figure 7 China Mobile's Value-added Service Revenues, 2003 - 2007
Figure 8 The Revenue Structure of China Mobile's Value-added Services, 2003 - 2007
Figure 9 The Number of China Mobile's Value-added Service Subscribers, 2001 - 2007
Figure 10 The Levels of China Mobile's Value-added Services
Figure 11 The Development of Monternet
Figure 12 Monternet Collaboration Models
Figure 13 Monternet Operation Model
Figure 14 A Screenshot of the Monternet Webpage
Figure 15 China Mobile's SMS Usage Volume, 2001 - 2007
Figure 16 China Mobile's MMS Revenues, 2005 - 2007
Figure 17 China Mobile's MMS Subscriber Base, 2005 - 2007
Figure 18 China Mobile's WAP Service Revenues, 2004 - 2007
Figure 19 China Mobile's WAP Service Subscriber Base, 2004 - 2007
Figure 20 China Mobile's Wireless Music Platforms Monternet and 12530
Figure 21 China Mobile's CRBT Service Subscriber Base, 2003 - 2006
Figure 22 China Mobile's CRBT Service Revenues, 2004 - 2007
Figure 23 China Mobile's Mobile Paper Business Model
Figure 24 China Mobile's Fetion Service Model
Figure 25 Future Development of China Mobile's Fetion Service
Figure 26 China Mobile's Mobile Gaming Business Model
Figure 27 China Mobile's 139 Mailbox Service
Figure 28 Current Development of China Mobile's Mobile Banking Services
Figure 29 Current Development of China Mobile's Mobile TV Services
Figure 30 China Mobile's Value-added Services Targeting Company Customer
Figure 31 China Mobile's Value-added Services Targeting Company Customers
Figure 32 Development of China Mobile's Company Customer Services
Figure 33 China Mobile's TD-SCDMA Value-added Service Categories
Figure 34 China Mobile Strengthens Leading Status in the Industry Chain
Figure 35 China Mobile's Entry into the Media Business
Figure 36 China Unicom and China Mobile Subscriber Base by System Technology, 2004 - 2007
Figure 37 China Mobile and China Unicom Market Share by System Technology, 2004 - 2007
Figure 38 China Unicom GSM Subscriber Share by Connection Type, 2004 - 2007
Figure 39 China Unicom CDMA Subscriber Share by Connection Type, 2004 - 2007
Figure 40 China Unicom Revenues by Business Type, 2003 - 2007
Figure 41 China Unicom GSM/CDMA Monthly ARPU, 2003 - 2007
Figure 42 China Unicom GSM/CDMA Subscriber MOU, 2003 - 2007
Figure 43 China Unicom's Mobile Communications Services
Figure 44 China Unicom Mobile Communications Services' Launch Roadmap
Figure 45 China Unicom Value-added Service Revenue and its Share, 2004 - 2007
Figure 46 China Unicom Mobile Value-added Service Revenues by System Technology, 2004 - 2007
Figure 47 China Unicom Value-added Service Revenue Share by System Technology, 2004 - 2007
Figure 48 China Unicom CDMA 1X Revenue Share, 2006 - 2007
Figure 49 China Unicom Mobile Value-added Services and Distribution Process
Figure 50 A Comparison between China Unicom's BREW and UniJa Service Charges
Figure 51 China Unicom's CRBT Service Application Process Flow
Figure 52 China Unicom CRBT Subscriber Base by System Technology, 2004 - 2007
Figure 53 China Unicom CRBT Subscriber Penetration by System Technology, 2004 - 2007
Figure 54 China Unicom Instant Message Service Application Process Flow
Figure 55 China Unicom Industry Supply Chain for U-mail
Figure 56 China Unicom Mobile TV Service Content and Terminals
Figure 57 China Unicom U-Map Individual Service
Figure 58 China Unicom Mobile Phone Banking Services
Figure 59 China Unicom Mobile Blog Service
Figure 60 China Unicom Mobile Comics Service
Figure 61 China Unicom's Stock-in-Palm Service
Figure 62 China Unicom VPDN Service
Figure 63 China Unicom Star Map Service
Figure 64 China Mobile Value-added Service Revenues and Content
Figure 65 Current Status and Future Development of China Mobile, China Unicom, China Telecom
Figure 66 Development Timeline of RIM's BlackBerry Business in China
Figure 67 RIM BlackBerry Cooperation in China
Figure 68 Profit Model for RIM Blackberry Terminal Products in China
Figure 69 Profit Model for RIM BlackBerry Software and Services
Figure 70 RIM BlackBerry Development Strategy in China
Figure 71 Apple iPhone Development Strategy in China
Figure 72 Profit Model for Apple iPhone in China
Figure 73 Apple iPhone Channel Strategy in China
Figure 74 Restructuring of the Six Major Telecom Operators in China
Figure 75 Changes in Mobile Phone Manufacturers' Profit Models
List of Tables
Table 1 China Mobile's Wireless Music Service Rate Plans
Table 2 China Mobile's Mobile Music Club Membership
Table 3 China Mobile's National and Provincial Mobile Paper Editions
Table 4 China Mobile's Mobile Phone Navigation Services
Table 5 China Mobile's Information Applications Targeting Company Customers
Table 6 China Mobile's Mobile Phone Mailbox Service for Enterprise Customers
Table 7 China Mobile's Shang Xin Tong Service
Table 8 China Mobile's Basic Products for Enterprise Customers
Table 9 China Mobile's Customized Enterprise Solutions
Table 10 China Unicom Mobile Value-added Services by Model Type
Table 11 China Unicom Value-added Service Coverage
Table 12 Charge Rates for China Unicom's Push E-mail Service
Table 13 China Unicom U-Wap Services
Table 14 China Unicom CDMA 1X Industrial Applications
Table 15 Apple iPhone Product Strategy in China
Table 16 Apple iPhone's Potential Channel Partners in China
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