Low-price Trend Moves to the Forefront: Notebook PC Camera Development in 2009

Low-price Trend Moves to the Forefront: Notebook PC Camera Development in 2009

Published By: Market Intelligence & Consulting Institute
May 2009
R760-568
Online Download $2,680.00
Global Site License $5,360.00

Description

The global financial crisis affected economies around the world in 2008. Notebook PC cameras were among the few products which were able to achieve growth in this economic climate. Benefiting from the fact that notebook PC brands increased the share of built-in cameras in enterprise models and the strong sales of netbook PCs in the second half of the year, notebook PC camera shipment volume growth reached 142.5% in 2008. In 2009, however, notebook PC market growth momentum is expected to be weaker than in the past, and the low-price trend will become increasingly evident. As a result, notebook PC camera manufacturers will have to deal with pressure resulting from rapidly falling prices. The industry is thus expected to see increased concentration. Furthermore, the thin design trend among notebook PC products and the changes in interfaces will also impact future product design of notebook PC cameras.

Table of Contents

1. Netbook PCs Push Overall Camera Adoption Rate in Notebook PCs: 1.1 Economic Developments Cause Slowdown in Notebook PC Market Growth; 1.2 Camera Built-in Ratio in Notebook PCs Expected to Reach 74.3% in 2009; 1.3 Taiwanese Manufacturers Account for More than 90% of Worldwide Notebook PC Camera Shipment
2. Key Notebook PC Camera Product Development Trends: 2.1 VGA Products Are Market Mainstream; 2.2 Low-price Trend among Notebook PCs and Increasing Share of VGA Products Cause Rapid Decline of Notebook Camera ASP; 2.3 Slim Design Is Definite Trend; Auto-focus Function Still Needs Time to Develop; 2.3.1 LED Adoption Expected to Increase Significantly in 2009; 2.3.2 Auto-focus Function Still Limited by Price
3. Competition Trends in the Notebook PC Camera Industry: 3.1 Industry Competition Intensifies; Some Assembly Companies Exit the Industry; 3.2 Interfaces Influence Necessity of Back-end IC
MIC Perspective
Appendix
List of Topics: Worldwide mainstream notebook PC and netbook PC market volume forecast until 2012; Camera ratio in notebook PCs and major notebook PC vendors' adoption of cameras; Taiwanese notebook PC camera industry shipment forecast until 2011; key companies in the Taiwanese industry; Notebook PC camera product development trends, including resolution and price trends; Status of industry competition in 2009; Companies and organizations analyzed or mentioned in the report include: Acer, AMD, Apple, Aptina, ARM, Asus, AzureWave, Bison, Chicony, Dell, D-max, Foxconn, Fujitsu / FSC, Garmin, Genius, HP, Imagic Technology, Importek, Intel, Lenovo, Lite-on, Logitech, NEC, Nokia, Omnivision, Primax Electronics, Quanta, Samsung, Sony, ST, Suyin, TI, Toshiba
List of Tables: Table 1 Branded Vendors' Notebook PC Camera Adoption Ratio, 2009; Table 2 Notebook PC Camera Unit Prices by Resolution, 2008 - 2009; Table 3 Taiwanese Notebook PC Camera Assembly Companies by Tier, 2008; List of Figures; Figure 1 Worldwide Mainstream Notebook PC and Netbook PC Market Volume, 2008 - 2012; Figure 2 Worldwide Notebook PC Camera Market Volume, 2007 - 2011; Figure 3 Taiwanese Notebook PC Camera Industry Shipment Volume, 2007 - 2011; Figure 4 Worldwide Notebook PC Camera Module Shipment Share by Resolution, 2007 - 2011; Figure 5 MIPI Interface Impacts Demand for Back-end IC

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