Strategic Implications of Intel's CULV Platform Launch

Strategic Implications of Intel's CULV Platform Launch

Published By: Market Intelligence & Consulting Institute
May 2009
R760-569
Online Download $1,820.00
Global Site License $3,640.00

Description

End-market consumer demand in the first half of 2009 is being affected by the global financial crisis, and global notebook PC development is moving towards lower prices. The first half of the year is also the traditional off-season for notebook PCs, and upstream industry companies, brand-name vendors and distributors are all focusing on when market demand will rebound. The CULV platform announced by Intel at the end of the first quarter has caught the attention of the industry. CULV platform product prices are considerably lower than previous products, and the industry is paying close attention to whether CULV will be able to challenge to the long-held concept in the notebook PC market that thin and lightweight design equals high prices. This report will analyze the strategic implications of Intel's CULV platform.

Table of Contents

1. Foreword
2. Intel CULV Platform Product Specifications: 2.1 CULV Functions; 2.2 CULV Product Prices
3. Key Components of CULV Platform Products: 3.1 Panel; 3.2 Casing; 3.3 PCB; 3.4 Battery; 3.5 Storage; 3.6 Conclusion
MIC Perspective
Appendix
List of Topics: CULV platform notebook PC features and pricing; Key components used in CULV platform notebook PCs and different product mixes based on component selection; Impact of the CULV platform on the industry and market, including Intel's competition with the AMD Yukon, the positioning of the Intel Atom, and CULV market segmentation; Companies and organizations analyzed or mentioned in the report include: Acer, AMD, Asus, Dell, HP, Intel, Lenovo, MSI
List of Tables: Table 1 Comparison of Intel CULV Series Platform Features; Table 2 Cost Comparison between Non-CULV Platform Notebook PC and CULV Platform Notebook PC (13" Notebook PC)

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