Industry Research Reports and Market Analysis at MindBranch.com

Competing Mobile Device Visions for the US: UMPCs, MIDs, and Smartphones

Published By: In-Stat
May 2008
R97-3133
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Description

As categories of mobile devices converge, In-Stat has identified four primary types of productivity tools—the ultra-mobile PC (UMPC), the mobile Internet device (MID), smartphones, and smartphones with mobile companions. To determine which of these may have an advantage among US consumers, In-Stat commissioned a survey to test attitudes and perceptions. Based upon the preferences of 1,759 respondents, it appears that there are two “winners,” a potential winner, and one with an uncertain future.

The clear winner in the survey is the smartphone, either alone or with a mobile companion. Nearly half of the respondents chose the benefits and capabilities associated with smartphones. Helping its chances for success are the established and successful channels of distribution and that the actual pricing of this solution is somewhat less than end-user expectations. That smartphones are established as a valuable solution today makes the sales process easier than for the other mobile device options.

To derive these results, the survey asked questions about the devices respondents currently own, carry with them regularly, that they plan to buy in the near future, and what devices they plan to retire. This information is meant to help any participant in the mobile device marketplace, including the software and accessories ecosystem, better anticipate customer demand and expectations.
Table of Contents
Executive Summary
Introduction
Ultra-Mobile PCs
Mobile Internet Devices
Smartphones
The Smartphone “Mobile Companion”
Summary
Current Device Ownership
The Practice of Carrying Duplicate Devices
The Issue of Weight of Devices
What Non-Users Say
Preferences for New Mobile Data Devices
Marketing Mix for the New Devices
What Existing Device Would be Left Once the User Acquired a New Device
Conclusions about UMPCs, MIDs, Smartphones, and Mobile Companions in the US
Smartphones
Smartphones with Mobile Companions
MIDs
UMPCs
Methodology
Survey Demographics
Glossary
Related In-Stat Reports
List of Tables
Table 1. Mapping of New Capabilities to the Device Categories
List of Figures
Figure 1. US Respondents’ Choice for Best Fit Among UMPCs, MIDs, and Smartphones
Figure 2. Asus EEE PC
Figure 3. Nokia N800 Mobile Internet Tablet
Figure 4. AT&T Tilt Smartphone
Figure 5. Image of Celio Corporation’s Redfly Smartphone Mobile Companion
Figure 6. Devices Carried and Owned by US Respondents
Figure 7. Comparison of Devices Carried Regularly or Just for Special Circumstances
Figure 8. Business and Personal Use of Devices Carried Regularly by US Respondents
Figure 9. The Source of Devices Carried by US Respondents
Figure 10. Reasons Why US Respondents Carry Two or More Wireless Phones
Figure 11. Reasons Why US Respondents Carry Multiple Computing Devices
Figure 12. Weight of Devices Carried Regularly by US Respondents When Away From Primary Work Location
Figure 13. Average Weight, in Pounds, of Devices Carried by US Respondents by Travel Amount
Figure 14. Frustrations With Current Devices Carried Regularly by US Respondents
Figure 15. Why US Non-Users of Mobile Data Said They Do Not Currently Carry a Mobile Data Device
Figure 16. Primary Capability Desired by US Respondents for Mobile Devices
Figure 17. Reasons US Respondents Were Not Willing to Pay $30 for a 3x Improvement of Battery Performance
Figure 18. US Respondents’ Choice for Best Fit Among UMPCs, MIDs, and Smartphones
Figure 19. Sales Channel Preferences Among US Respondents for New Mobile Devices, by Device Category
Figure 20. Price Expectations Among US Respondents for New Mobile Devices, by Device Category
Figure 21. Most Common Devices Cited as Being Left After Acquiring New Device by US Respondents by Preference for a UMPC, MID, or Smartphone With and Without a Mobile Companion
Figure 22. Age Distribution of US Respondents
Figure 23. Income Distribution for US Respondents
Figure 24. Travel Amounts for US Respondents
Figure 25. Job Titles of US Respondents
Figure 26. Industry of Employers for US Respondents
Figure 27. Size of Employer of US Respondents
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PUBLICATION:   Competing Mobile Device Visions for the US: UMPCs, MIDs, and Smartphones
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