Sophisticated consumers are starting to shop on-line and indications show that this trend will continue. Financial institutions will play a crucial role in this on-line environment given their role in conducting on-line payment transactions. ePayments in Financial Services is based on a survey performed over the last few months in association with NOP questioning 12,000 consumers across six countries. It provides data on the behaviour of eConsumers and examines the factors that persuade consumers to bank on-line, providing key data for your company s future strategies. This report also includes a detailed comparison of on-line payments in Europe and the United States. From Reuters Business Insight.