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IT influencers in media H2 2007 (Databook)


Published Date: December 2007
Published By: Datamonitor
Page Count: 31
Order Code: R313-28610
 
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Introduction

This databook from the Technology Trends service helps vendors to understand who influences IT decision-making in media. The data has been drawn from interviews with 51 IT managers conducted in H2 2007.

Scope

Datamonitor has interviewed 500 IT decision makers about their investment in 8 core enterprise technologies. Interviews have been conducted with IT decision makers to gain an understanding of their attitudes to, and adoption of, various technologies. The interviews have been spread evenly across 8 geographical markets and span 10 vertical markets and 5 enterprise size bands.

Highlights

Over the course of 2007, Datamonitor is publishing over 100 databooks with Technology Trends data cut by technology, vertical market, geography and size band.

Reasons to Purchase

Gain insight into key technology investment patterns and trends in target markets. Understand evolving customer IT budgets, attitudes to technology adoption, technology decision-making processes, and perception of technology vendors. Enable your sales, marketing and product teams to address your IT audience.

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