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Home > Communications > Wireless > Components/Equipment
The “Audience of One”: Long-Form Mobile and Portable Content Slowly Emerges
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| Published Date:
August 2006
Published By:
In-Stat
Page Count:
31
Order Code:
R97-2531
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The “Audience of One” describes the way that the modern electronic entertainment industry is shaping up. Each individual represents an “Audience of One,” and will soon be in position to request that they have access to their electronic entertainment content in any location, on any device, at any time. The concept of the “Audience of One” describes the many new addressable market segments that are emerging. There will still be a mass market for DVDs and music, but there will be many new segments and sub-segments that provide incremental revenue opportunities based on new packaging, new delivery methods, and new devices that make it possible to “consume” electronic entertainment during more hours of a consumer’s day. Convenience is becoming as important as the Content, and the more delivery systems that enter into the mix, the more options for convenient Content usage appears.
This report starts at the macro level and discusses the Internet as the de facto storefront for this new audience and its associated emerging markets. The next topics scale down to the user and cover the devices, the channels used to disseminate the Content, and the UMD market. The following section covers luggable media. Finally, the report concludes with a discussion of the importance of managed copies and future expectations.
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