European Personal Care Surfactant Markets

People are becoming increasingly wary of the effects consumer products on their bodies. The demand for mild, pure, biodegradable and natural ingredients is presenting new opportunities for the personal care surfactant markets.

Personal care surfactants are used to reduce surface tension between oil and water phases of formulation in order to stabilise the mixture.

This Frost & Sullivan report analyses the European market for personal care surfactants. It incorporates eight geographic regions and four segments of this market: anionic, non-ionic, cationic and amphoteric surfactants. Each of these markets is divided into application areas. It is the perfect resource for compa-nies that want to take advantage of key market opportunities.

Differentiation Crucial to Increasing Market Share

Product lines of major personal care surfactant competitors are very similar. Only niche participants are developing more advanced products. Major formulators have a great deal of influence over surfactant producers because of the limited number of surfactant consumers in the concentrated market.

"This makes it difficult to attract new customers," states the author of this report. "Service quality is now as important, if not more critical, than improving product quality."

One area of the market that holds potential is age-related products, such as anti-wrinkle creams and hair rinses. This segment should increase as European populations becomes older and more accustomed to daily use of these types of specialised personal care products.

Lower Prices Lead to Market Consolidation

"The main challenge facing the European personal care surfactant market is product price," states the author. "With volume growth steady and severe downward price pressures from customers, margins are tight for surfactant producers. In a competitive market, consolidation will become a key feature in future developments." Companies seeking greater efficiency will look to acquire new technologies, threatening niche operators and larger participants who are failing to generate adequate profits.

In order for a company to survive in this market, it must apply a number of strategies including mergers and acquisitions, alignment to end-users and globalisation of activities. This study can play a crucial role in business strategies by providing you with the most up-to-date market intelligence available.

• Introducing the Market Engineering Consulting Report
  
  
  
  • The Market Engineering System
    
  • Market Engineering Report Elements
    
  • Strategic Benefits of Market Engineering for Readers of This Report
    
  • Top Ten Benefits of a Market Engineering Consulting Report
    
  • A Word of Caution
    
  
  
• Executive Summary
  
  
  
  • Introduction to the Personal Care Surfactants Market
    
  • Summary of Major Findings
    
  
  
• Research Methodology
  
  
  
  • Frost & Sullivan's 12 Step Methodology
    
  • Market Engineering Forecasting Methodology
    
  • Exchange Rates
    
  • Glossary of Terms
    
  • List of Abbreviations
    
  
  
• Industry Challenges
  
  
  
  • Identification of Challenges Facing the Personal Care Surfactants Industry
    
  
  
• Market Measurement Analysis of the Total Personal Care Surfactants Industry
  
  
  
  • Presentation of Strategic Significance of Measurements
    
  
  
• Strategic Analysis and Forecasts of the Total European Personal Care Surfactants Market
  
  
  
  • Forecasts of the Total Market
    
  • Forecasts of the German Market
    
  • Forecasts of the French Market
    
  • Forecasts of the United Kingdom and Republic of Ireland Market
    
  • Forecasts of the Italian Market
    
  • Forecasts of the Benelux Market
    
  • Forecasts of the Scandinavian Market
    
  • Forecasts of the Alpine Market
    
  • Forecasts of the Rest-of-Europe Market
    
  
  
• Strategic Analysis and Forecasts of the Anionic Personal Care Surfactants Market
  
  
  
  • Forecasts of the Total Market
    
  • Forecasts of the Hair and Skin Cleansing Market
    
  • Forecasts of the Hair Care Market
    
  • Forecasts of the Skin Care Market
    
  • Forecasts of the Toiletries Market
    
  • Forecasts of the Decorative Cosmetics Market
    
  
  
• Strategic Analysis and Forecasts of the Non-Ionic Personal Care Surfactants Market
  
  
  
  • Forecasts of the Total Market
    
  • Forecasts of the Hair and Skin Cleansing Market
    
  • Forecasts of the Hair Care Market
    
  • Forecasts of the Skin Care Market
    
  • Forecasts of the Toiletries Market
    
  • Forecasts of the Decorative Cosmetics Market
    
  
  
• Strategic Analysis and Forecasts of the Cationic Personal Care Surfactants Market
  
  
  
  • Forecasts of the Total Market
    
  • Forecasts of the Hair and Skin Cleansing Market
    
  • Forecasts of the Hair Care Market
    
  • Forecasts of the Skin Care Market
    
  • Forecasts of the Toiletries Market
    
  • Forecasts of the Decorative Cosmetics Market
    
  
  
• Strategic Analysis and Forecasts of the Amphoteric Personal Care Surfactants Market
  
  
  
  • Forecasts of the Total Market
    
  • Forecasts of the Hair and Skin Cleansing Market
    
  • Forecasts of the Hair Care Market
    
  • Forecasts of the Skin Care Market
    
  • Forecasts of the Toiletries Market
    
  • Forecasts of the Decorative Cosmetics Market
    
  
  
• Market Engineering Strategy
  
  
  
  • Market Engineering Strategic Recommendations
    
  • Market Engineering Planning and Monitoring
    
  
  
• Database of Key Industry Participants
  
  
  
  • Market Participants
    
  • Related Companies
    
  • Industry Organisations
    
  
  
• Market Engineering Supplement
  
  
  
  • Introduction
    
  • Strategic Significance of the Market Engineering Measurements
    
  • How to Improve the Market Engineering Strategy Development Process
    
  • How to Implement Market Engineering in a Company
    
  • How to Make the Most of This Market Engineering Report
    
  • How to Design a Successful Monitoring Programme
    
  • Top Ten Critical Elements of a Market Engineering Programme
    
  • Strategic Recommendations for Further Research